joakim jardenberg

Thursday 4 February 2010

This is a free world(so what are you talking about?)


M Y M I SSIO N


The laws of nature


W H A T I H E A R D

The laws of nature• Journalism is expensive• Content is king• Google is the enemy• Revenue is lost from print to digital• The failure of the ad model• Newsmedia is a pillowstone of democracy


admodel: the reason is not as simple as measurement, creativity, individuaity - it is that we don't invent beyond the paper.

N U L Ä G E T


One line of code is not cheaper than one line of editorial content. Google invests aprox $175K/employee/year

W H A T I H E A R D




F R A M T I D E N ?


content isn't king - conversation is

CO N T E N T I S K I N G


Så det finns en tradition. Men är ”besökare” verkligen den viktigaste?

CO N T E N T I S K I N G


För så här kan man också se på utvecklingen...

W H A T I H E A R D




G O O G L E A S T H E E N E M Y

Hubert Burda:” Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us

The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm.”


somewhat 30 trafic from google

W H A T I H E A R D




FO R M P RI N T TO DIG I T A L


the trade from print do digital. At the same time markets grow

F R A M T I D E N ?


but digital is losing to digital

W H A T I H E A R D




T H E A D M O D E L ( F A I L E D )


Svenskar med bredband hemma

W H A T I H E A R D




S U ST A I N A B L E B U SI N E SS


this toddler will not pay.

W H A T I H E A R D

The laws of nature• Journalism is expensive• Content is king• Google is the enemy• Revenue is lost from print to digital• The failure of the ad model• Free conversation is a pillowstone of

democracy



I S T H I S Y O U ?


hur det känns att tvingas prata om framtiden

H A R D F A C TS

50%

55%

60%

65%

70%

75%

80%

199019911992199319941995199619971998199920002001200220032004200520062007


H I STO R Y

” I’m old enough to know a lot of things from life experience.

I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals.

And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”


Också en wired-snubbe (+ NYT, WSJ etc). Om hur historien leder oss fel. Den hjälper liksom inte heller...

N OT E S TO M E DI A

Five action points• Conversation matters• Size matters• Pure players matters• Grey matter matters

• Walk the talk


It's not ok to not blog, not know twitter, not be on facebook.

W H E R E I S E V E R Y O N E


men hur blev det så?Tomas Baeckdahl


Monetize the audienceNot the content(the users money may not be the best currency...)




It's not a law of nature that Google ads are smart and ours are stupid.

So why is it still so?



T H A N KS

http://mindpark.sehttp://jardenberg.se

[email protected]@jocke

[email protected]+46 735 187700


http://mindpark.se

http://mindpark.se

http://jardenberg.se




joakim jardenberg

Documents