j.hilburn partner mission statement “our goal is to create...

J.Hilburn Partner Mission Statement“Our Goal is to Create a Life Changing Opportunity for Our Partners that Provides Sustainable Income for Generations.”

J.Hilburn Customer Mission Statement“Transforming Men’s Fashion by Providing Luxury Apparel and Legendary Customer Service at Boldly Lower Prices.”

Thank you for your interest in J.Hilburn!

The following pages are filled with information about becoming a J.Hilburn Style Consultant including:

• Company Overview & Purpose

• Product Overview

• The JH Difference

• People Involved with J.Hilburn

• Our Business Model

• What Does a Style Consultant Do?

• Culture & Benefits of being a JH Style Consultant

• Earning Opportunities & Compensation Plan

• Current Growth & Stats

• Growth of a Style Consultant

• Start Up Costs & Expectations

The goal of going over this presentation with you is to determine if J.Hilburn is a right fit for you! This model is not for everyone, and we are not looking for everyone!

We are looking for people who are looking for us....so let’s see if that’s you!

Company Overview

• Founded in 2007 by Hil Davis and Veeral Rathod

• Financial guys from Wall Street

• Men enjoy luxury - but hate to shop

• Men’s retail model has not changed since WW1 (except e-commerce)

• Men’s retail is one of the most overpriced, marked up industries in all of retail

Join the Revolution.

Unchanged Model +

Understanding the Way Men Shop =

REVOLUTION

Could we:• Deliver the most luxurious products...• Eliminate high retail markups...• Enable the client to not go to the mall?

Drawing inspiration from retail, direct sales and e-commerce, J.Hilburn has found

a way to leverage the very best of Retail, Online & Custom, to create a unique

business model with the vision of transforming the way men shop for clothing!

Shopping Options for Men’s Retail

Product OverviewCustom Shirts

• In 4 years we have become the largest custom shirt producer in the world!

• 120,000 shirts per year

• Signature Product

• Only carried shirts for first 2 years!

Second, Select Your Shirt Preferences:

• Collar• Cuff• Pocket • Placket• Pleat

First, Select Your Favorite Fabric:

Third, Select Any Style Options:

• Contrast Fabric in Collar or Cuff

• Contrast Stitch• Buttons or Snaps• Monograms

monogram on right cuff

light blue houndstooth inside the collar and cuff

gray stitching through buttons and button holes

Product OverviewMade to Measure Trousers & Suits, Ready to Wear

narrow notch lapelSecond, Select Your Coat Preferences:

• Fit• Lapel• Buttons• Pockets• Vents• Lining Color

Select Your Trouser Preferences:• Fit • Pleats or Flat Front• Cuff or No Cuff

First, Select Your Favorite Fabric:

2 button flap pockets

side back vents

light blue lining

flat front

no cuffs

tailored fit (modern rise & thigh)

Sport Coat

Trouser

Product OverviewReady to Wear

Cufflinks$79

Navy Socks$19

Navy Pinstripe Suit - Trouser$225

Navy Pinstripe Suit - Coat $650

Baby Cashmere Sweater$200

Luxury Blend Sweater

$85

Pocket Square $39

Green Plaid Tie

$89

Tan Lizard Belt$135 Dressy Jeans

$172

Casual Jeans $185

Blue Polo$69

Comfy WhiteTee$39

Lizard Wallet$150

ShaveGel $12

Custom Shirt

$109

The JH DifferenceProducts

Quality

• Best quality fabrics.

• Most prestigious old family mills in Italy: Monti, Thomas Mason, Albini, Guabello.

• Same mills as designer luxury brands.

• Made to your measurements & preferences.

Value

• Same fabric in an off the rack shirt at the store retails for $315.

• JH price: $109 ($89 - $159)

ErmenagildoZegna - Offthe rack fit$315

- or - J.Hilburn custom shirt with initials in collar$109

Convenience

• Style consultant comes to you.

• Can order custom online.

• Best fabric in the world

• Custom Fit

• Personalized by Client

• Delivered to the House

• Half the Price

The ResultHighest Re-order rate in Retail History : 93%

The JH DifferenceOff the Rack vs. J.Hilburn

Shirts

• Size based on neck size & sleeve length.

Suit Jackets / Sport Coats

• Default sizes and lengths (most common)

Suits

• Sold with a pant 6” smaller than the coat size.

Trousers

• Assume seat is 6” larger than waist.

Ready to Wear

• Middle man mark up

Shirts

• 12 measurements taken to up to 1/4”.

Suit Jackets / Sport Coats

• 1” increments available in Short, Regular, Long, X-Long

Suits

• Jacket & trouser sold individually and made to order based on measurements.

Trousers

• Made to waist & seat measurement.

Ready to Wear

• Baby Cashmere Story

Off the Rack J.Hilburn

The JH DifferenceConvenience ~ Value ~ Customer Service

Conv

enien

ce

Valu

e

Customer Service

Historic Examples

• Amazon Convenient Value Customer Service

• Zappos Convenient Value Customer Service

• iTunes Convenient Value Customer Service

J.Hilburn Convenient Value Customer Service

EXCEL in all 3

categories!

Business 101

To build a successful business, you must focus on excelling in 2 of the 3 major

areas, or “legs of the stool.” Convenience, Value & Customer Service.

The JH DifferenceCustomer Service & the Client Relationship

The key to our growth in addition to quality and value is the timeless truth that

people prefer to do business with people they know and trust.

Designers want J.Hilburn consultants to sell their products!

People Involved with J.Hilburn

Jon PatrickLead Product Designer, J.Hilburn

• Past: 10+ years at Ralph Lauren : Menswear Development.

• Core Philosophy: Fit, Focus and Quality are Paramount.

Larry HagenbuchCOO, J.Hilburn

• Supply Chain Expert

• Past: CEO of GE (General Electric)

• Has run several companies as CEO and COO

Robert MilamCreative Director, J.Hilburn

• Past: Senior Designer at Fossil

• Has brought brand & lifestyle identity to J.Hilburn through his photography and design.

Scott BedburyBoard of Directors, J.Hilburn

Referred to as “perhaps the greatest brand maven of our time”, Bedbury was the creative genius behind Nike’s iconic ‘Just Do It’ campaign, and Starbuck’s mid 90’s branding development. With more than thirty years experience in fashion marketing, Bedbury aims to maintain J.Hilburn’s momentum and propel the brand to a household name in the arena of luxury, men’s custom clothing.

Scott summed it up best when he said, "In the competitive consumer landscape, it's not often that you see a company with the promise and potential to become a global leader on multiple fronts.

When I first looked at J. Hilburn, I was impressed not just by the quality and innovation of the product and growth thus far, but by the unique J. Hilburn business model. It blends direct sales and personalized service with the scalability and efficiencies of e-commerce.

J. Hilburn is making luxury products more accessible, more customized and at the same time more affordable. That's a hat trick. I'm excited to be part of something so bold. J.Hilburn is pushing the edges of luxury retail as we know it."

Pros:

• Social Selling

• Supply Chain Compression

• Better Product at Lower Price

• Own Your Own Business

• Flexibility & Own Schedule

• Enormous Financial Opportunity

• No Glass Ceiling

• Low Start Up Costs

Our Business ModelHybrid of Franchising & Direct Sales

Pros:

• Corporate / Brand Support & Promotion

• Singular Branding

• Training Programs

• Calculating Saturation Points by Demographics

Cons:

• High Start Up Costs ($1M)

• Regulatory Restrictions

Cons:

• Constant Recruiting

• Parties / Evening Hours

• High Churn & Burn

• Low Productivity of Sales Force

• Inventory Costs for Reps

• Monthly Auto Ship Costs

Direct Sales FranchisingJ.Hilburn capitalized on the power of distribution,

leverage, franchising and social selling.

We chose to create our own unique hybrid business model that utilizes certain strategies found in both

franchising and direct sales.

Power of 5!

Avg New Client Appt: Client Reorders: Online Orders:

Your monthly sales/income: Time Spent w/ Clients:

The “Job”What does a Style Consultant Do?

Clients

• 1-3 appointments / week

• At their office, 10am - 3pm, during week

• First appointment is the longest

• Avg New Client Appt: $400 - $800

• Avg Client Reorder: $200 - $600

______ New Client Appointments at $_______ = $_________

______ Client Reorders at $_______ = $_________

Your Monthly PV $ __________ x Commission % _______ %

Monthly Income from Personal Volume $________

How much monthly income can you make?

It’s up to you!

But wait...

• MORE ready to wear products coming soon!

• Clients ordering MORE online!

• Clients placing CUSTOM reorders online!

• iPad App

• Dressing Room feature on website

Which means...

Do 2 Things

1. Build a loyal client base.

2. Build a team that does the same.

The CultureWhat does it feel like to be JH Style Consultant?

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Leadership School

Develop

Communicate

Coach

Excel

• Learn Personality Profiles - what you are, what everyone else is.

• Learn to communicate more effectively with everyone around you - children, spouses, co-workers, partners, clients.

• Learn the concepts of mentoring, leading and coaching.

Promotions Lexus Car Program

Incentive Trips

CompensationPersonal Sales Volume, Quick Start & Sample Credits

Personal Sales Volume (PV) (per calendar month) Sample Credits

• Earn monthly based on Personal Sales

• Marketing Materials - Catalogs, Selling Tools

• Fabric Swatch Books

• All Ready to Wear (denim, polos, sweaters, etc)

• Not for custom products or printed materials

• Not out of pocket for samples & selling supplies

Quick Start Bonus (QSB) (For New Partners)

• Earn $225 Sample Credit for completing your QSB.

• Earn $225 Sample Credit for EACH partner you bring on that completes their QSB.

So if you make your Quick Start ($225), sell $2000/month for a year ($600), and bring on 4 partners that each earn their Quick Start Bonus ($225ea), that’s a total of:

$1725 in Sample Credit in one year!

CompensationCareer Title Promotion Bonus

Title Promotion Bonus Sponsor Bonus• As a sponsor, YOU

make the sponsor bonus for EACH partner you bring on that makes THEIR Title Promotion Bonus! (as long as you are at the same title or higher)

• This is in ADDITION to all other promotions, PV commissions, team commissions, sample credits and quick start bonuses!

=$51,000 =$26,500 For EACH Partner you sponsor!

CompensationOverride Commissions

You10% - 30%

Level 1: 4%

Level 2: 3%

Level 3: 2%

Level 4: 2%Level 5: 2%Level 6: 2%

Partners / Level

Level 1: 5

Level 2: 25

Level 3: 125

Level 4: 625

Level 5: 3,125

Level 6: 15,625

Avg Monthly Sales / Partner $1000 - $2000

John Paul Getty once said, “I’d rather have 1% of the effort of 100 people than 100% of my own efforts.” Amen!

Current Growth and Stats

JH Yearly Growth & Revenue

• 2010 $7 Million

• 2011 $17 Million

• 2012 Projected: $45 - $50 Million

Fabric Mills & Shirt Stats

• Tessitura Monti - Largest Italian

Luxury Fabric Mill Supplier

• JH is largest US account (was Robert Talbot)

• End of 2012: JH is projected to

be largest WORLD account (Hugo Boss is currently)

• Currently: Largest custom shirt

producer in the WORLD (in 4 years)

making 120,000 shirts per year.

Suit Stats

• End of 2012 : will be largest

producer of Made to Measure

trousers & suits in the WORLD

Partner Stats

• End of 2011: 1000 partners

• May 1, 2012: 1800 partners

• End of 2012: 4,000-5,000 partners

• Doubling every 4-6 months

• Double Digit growth each month

• US will reach capacity at

10,000 partners nationwide (mid 2013 or end of 2013)

• Open internationally 2-3 years with

a potential of 100,000 partners

worldwide

Income Stats

• Company started in 2007 (really 2008)

• 2012 : Top 3-5 style advisors will earn

$250k - $400k (doubled from last year)

• 20-30 partners will earn $150k - $200k

• 100 partners will earn $100k

• 15-20 hours / week

• Enrolled in 2011 or prior (at 1000 partners)

13.5% of partner base earns $100k+ in under 2-1/2 years.

Growth of a JH Style Advisor

STYLEADVISOR

• Sell & build loyal client base.

• Share JH with potential partners.

STYLEPARTNER

• Bring on first partner.

• Help new partner start to sell and build a client base.

Avg Monthly Income: $650

ASSOCIATEPARTNER

• Share JH with potential partners.

• Work with team.

• Recognize their success!

JHLS1

Avg Monthly Income $1,500

Career Title Bonus$1,000

SENIORPARTNER

• Coach and mentor partners that are growing their teams.

• Develop them as independent leaders, not dependent on you.



MANAGINGPARTNER

• Hold monthly team meetings (calls, lunches, etc)

• Attend all conferences and local meetings.

• Work with leaders and help them promote.

• JHLS2



SR MANAGINGPARTNER

• Monthly meetings with your team

• Work with Sr. Leaders on team to develop their teams

JHLS3



EXECUTIVEPARTNER

• Coaching leaders on your team

• Visit teams outside your area

• Lead by example

• Act as role model for your entire downline and team

JHLS4

Avg Monthly Income$12,250


SR EXECUTIVEPARTNER

• All of the above!



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Start UpCosts and Expectations

Start Up

• $399 - Kit Cost

• Includes Swatches, Training, Selling

Catalogs, Forms, etc.

• Attend 8 hour training

Make your Quick Start Bonus (QSB)

• $400 QSB - Cash

• $225 QSB - Sample Credit

• $500 Cash Travel for Training Bonus (if you are traveling more than 180 miles to train)

Expectations

• Make your Quick Start

• Aim to sell $2,000/month

• Attend annual conference in Vegas

• Plug into your local JH community and

attend any events

• Touch base weekly with your sponsor

• 10-20 hours per week

• Selling, networking, researching,

webinars, learning, plugging in

Next Steps

If you are thinking about JH...

• Go on appointment with sponsor

• Research J.Hilburn & competition

• Review press documents

If you are ready to go...

• Accept invitation to enroll for J.Hilburn!

Thank you for you

r

interest in J.Hilburn!

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