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PINK CITY

A SPRING DESTINATION FOR TOURISM?

Pragati 2012

Presented by IIPM, New DelhiDheeraj Sharma

Piyush Sharma

Priyambada Singh

Rishabh Sobti

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Discussion topics

Introduction

Pink city- a tourist destination

Problems of non-season

Recommendations & Suggestions

Bibliography

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Pink city a tourist destination

Part of golden triangle.

10% of total foreign tourists arriving India visits the city.

Increase in Domestic tourists from 4.9% to 10.1% & Foreign

tourists from 10% to 25%.

Bhangarh Fort has been listed as Earths fourth most haunted

place.

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Kevin Lane Kellers CCBE Model

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KevinLane Kellers CBBE Model for

Pink city RESONANCE: Attachment, Engagement, Loyalty.

JUDGMENTS: Jaipur alone mints 10% of total foreign tourist visiting

India every year.

FEELINGS: As per view of a French tourist Ms. Constance: Picturesque

city, Safe & people friendly, Range of Accommodation , Clean city, Manycultural sites to view, Great shopping opportunities.

PERFORMANCE: Unique straight line planned city with wide roads,

Division of city in 7 rectangular sections, Neatness & sanitation system of the

city compared to that of London & symmetry to that of Kremlin, Accessible by

Good Roads, From Delhi Agra-Trains, Flights. IMAGERY: Royal capital of Maharajas, with a grand ambience. 7 no. of

forts, 12 historical monuments, havelis,14 palaces.

SALIENCE: Jaipur - First planned city in India.

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Problems of Non- Season Rise in temperature in Jaipur.

Non-wedding season.

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Recommendations & Suggestions

Advertising the festivals on international websites held during

spring summer.

Launching special discounted schemes during the off-season.

Early opening of the monuments.

Archeological help to bring back the night life inside of many

other fort.

Cont.

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Cont.

Proper sitting arrangements and live broadcast of the festival.

Providing with basic necessities at the place of festival.

Allowing the tourist to actively participate as competitors

during the festival.

Banking on M.I.C.E. (Meeting, Incentive, Conventions and

Exhibitions).

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Bibliography

Ministry of state for tourism.

Exclusive interview with director Sanjay Pandey, RTDC.

Magazines- 4Ps, Business Today.

Websites- www.indiastats.com.

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THANK-YOU

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