IT Director (CIO)How can IT contribute to JA Companies’ operation?

Erwin Huang, Councilor HK IT FederationOct 08

What does IT Director do?

•Traditional role: Technical support??

•Using IT to Transform business

•Know better

•Learn faster

•Operate more effectively

•Communicate clearer

IT as a Marketing tool

• Web:

• Where is your Website?

• eBrochure, email + sms marketing

• advertising Intra+Inter school

• Blogging

• Print:

• Brochure, Poster, T-shirts

• Annual Report

Technology as a Communication tool

• Internal:

• Team building: Virtually and Physically

• Intranet:

• Discussion forum

• File sharing

• Shared Library

• Graphics and Corporate ID

• MSN + Email

• SMS

IT as a Communication Tool (External of Company)

• Suppliers, Partners

• Email, Invoices, Purchase Orders

• Shareholders

• Newsletters, Annual Reports

• Customers

• Web

• Forum

• Email, newsletters, eDirect Mail

IT as a Research Tool• What’s out there? using Google

• Sourcing

• Knowing your competitor,

• Market Intelligence?

• learning from them

• Know your customers

• What’s the best Pricing?

• email Survey

Modeling your business for success

•Finding the Breakeven Model

• what is the right sales price?

• what is the right fixed cost, what is the variable cost?

• at what price can we breakeven and optimize Profit?

•Keeping track of Expenses and Sales

•Inventory Control

IT as Digital Graphics

•Brand building

•Designing a Logo, reports format, Powerpoint templates

•Web and Print

Thinking Out of the Box

• Facebook

• Xanga, Uwants

• Youtube.com

• Digital Coupon

• e-IPO

• Service center

• Online FAQ