Download - JA IT Director Erwin 10 08
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IT Director (CIO)How can IT contribute to JA Companies’ operation?
Erwin Huang, Councilor HK IT FederationOct 08
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What does IT Director do?
•Traditional role: Technical support??
•Using IT to Transform business
•Know better
•Learn faster
•Operate more effectively
•Communicate clearer
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IT as a Marketing tool
• Web:
• Where is your Website?
• eBrochure, email + sms marketing
• advertising Intra+Inter school
• Blogging
• Print:
• Brochure, Poster, T-shirts
• Annual Report
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Technology as a Communication tool
• Internal:
• Team building: Virtually and Physically
• Intranet:
• Discussion forum
• File sharing
• Shared Library
• Graphics and Corporate ID
• MSN + Email
• SMS
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IT as a Communication Tool (External of Company)
• Suppliers, Partners
• Email, Invoices, Purchase Orders
• Shareholders
• Newsletters, Annual Reports
• Customers
• Web
• Forum
• Email, newsletters, eDirect Mail
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IT as a Research Tool• What’s out there? using Google
• Sourcing
• Knowing your competitor,
• Market Intelligence?
• learning from them
• Know your customers
• What’s the best Pricing?
• email Survey
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Modeling your business for success
•Finding the Breakeven Model
• what is the right sales price?
• what is the right fixed cost, what is the variable cost?
• at what price can we breakeven and optimize Profit?
•Keeping track of Expenses and Sales
•Inventory Control
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IT as Digital Graphics
•Brand building
•Designing a Logo, reports format, Powerpoint templates
•Web and Print
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Thinking Out of the Box
• Xanga, Uwants
• Youtube.com
• Digital Coupon
• e-IPO
• Service center
• Online FAQ