j verrico comms office
TRANSCRIPT
Meeting
Expectations
Good Communication...Good Government
Defining the Ideal Government
Communications Office
John Verrico
President-Elect
2nd
South Eastern European Government
Communications Conference (SEECOM)
27-29 September 2013
SEECOM 2013
Who do we serve?
• Agency leaders
• Stakeholders
• Local community
• Media
SEECOM 2013
ExpectationsLeaders/Internal audience
• Trusted advisor
• Shield -- Keep me out of the news!
• Publicist – get me on the front
page!
SEECOM 2013
ExpectationsStakeholders
• Openness – tell us what’s happening
• Honesty – don’t hide things from us
• Participation – let us have input to
your decisions
SEECOM 2013
Expectations
Community
• Openness – tell us what’s happening
• Good neighbor – know us, let us know you
• Interaction
SEECOM 2013
ExpectationsMedia
• Responsiveness – call us back!
• Proactivity – don’t wait for us to
call you!
• Access to leaders & SMEs
SEECOM 2013
SEECOM 2013
Ideal Office• Media Spokesperson
• Speechwriter
• Web & Social Media
• Imaging
• Community
Relations
• Internal Comms
SEECOM 2013
Considerations• Volume of Work
• Frequency of function
• Surge Capacity
• Controversy?
• Budget
SEECOM 2013
Remember
One
Thing!
John S. Verrico
202-254-2385 [email protected]
301-412-6727 [email protected]
ANY
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