jon corporate comms
DESCRIPTION
TRANSCRIPT
Corporate Communications
Jon Purday
25 September 2013, The Hague
Blowing our own trumpet
Make Europeana echo across your landscape
Partners in your projects
Colleagues in your organisations
Professionals in your national networks
Contacts in your domain associations
Policy-makers in regional and national
government
Your project’s dissemination work package
Hitting the right notes
talk
tweet
translate
Professional instruments
Communications tools, imagery, presentations, logos
Brand guidelines
Singing from the same hymn-sheet
Slide text left, picture right
1st level
2nd level
• 3rd level
Perfect harmony
Europeana supports economic growth
• Massive CC0 cultural dataset
• API, App development
• Europeana Creative
Europeana connects Europe
• Standards like EDM
• Your projects
• Europeana 1914-1918 and Europeana 1989
Europeana makes European culture available to all
• Responsive design for mobile devices
• Extensive social media presence
• Wikimedia partnership
Supporting acts
Corporate comms
• focus on partners and policy-makers: Jon, Beth and Eleanor
Distribution and engagement team
• end-user marketing
Europeana Awareness
• a PR campaign in every country, run by a national coordinator
Communicators Group
• national coordinators from Awareness
• dissemination leaders from every project
• some project coordinators
Thank you