ItalyAn emphasis on Culture

Map of Italy

Emblem of Italy

IntroductionCapital – Rome

Official Language - Italian

Total Area - 301,338 km sq.

Population - 60,813,326 (2011)

GDP - $1.834 trillion (2012)

Currency – Euro

President - Giorgio Napolitano

Ranked as the world's 24th most-developed country

History

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Civilization And Invasion

• The migrations of Indo-European peoples into Italy begun in 2000 B.C.

• The Etruscan civilization dominated from about the 9th century B.C. till 3rd century B.C.

• By 264 B.C., all Italy south of Cisalpine Gaul was under the leadership of Rome.

• They ruled for next 7 centuries and therefore the history of Italy is largely the history of Rome.

Early Modern Period

• The Black Death pandemic in 1348 left its mark on Italy by killing one third of the population.

• Following the Italian Wars (1494 to 1559), Italy saw a long period of relative peace under• 1. Habsburg Spain (1559 to 1713)• 2. Habsburg Austria (1713 to 1796)

• During 1800s, Italy was unified by Napoléon, who crowned himself as the King in 1805.

During 19th Century

• But with the Congress of Vienna in 1815, Austria once again became the dominant power in a disunited Italy.

• Austrian armies crushed Italian uprisings in 1820–1821 and 1831.

• In 1830s, Giuseppe Mazzini, a brilliant liberal nationalist, organized the Resurrection, which laid the foundation for Italian unity.

Unification of Italy

• Victor Emmanuel II, king of Sardinia, was proclaimed king of Italy in 1861.

• With this, Italy was united on 17th March, 1861.

During the World Wars

• In 1915, Italy entered the war on the side of the Allies but obtained less territory than it expected in the postwar settlement.

• Benito Mussolini, a former Socialist, organized discontented Italians in 1919 into the Fascist Party to “rescue Italy from Bolshevism.”

• On Oct 28, 1922 he became the prime minister and transformed Italy into a dictatorship

• He allied himself with Adolf Hitler in the Rome-Berlin Axis in 1936.

• When the Allies invaded Italy in 1943, Mussolini's dictatorship collapsed.

The Republic Of Italy

• Finally on 2nd June 1946, Italy became a Republic.

• Italy became an integral member of NATO and the European Economic Community.

• Italy adopted the euro as its currency in Jan 1999.

• Today, Italy has a parliamentary government based on a proportional voting system.

BENVENUTI IN ITALIA

LE ARTI FAMOSI D’ITALIA

DOING BUSINESS

IN ITALY

North vs South

Wide cultural gap between:

oNorthern people - cold - rushed

oSouthern people - warm - easy-going

…because of…

• Italy is a very young country (unification: 17th of march 1861)

• During the 19th century Italy was divided in two parts:• the Spanish in the South• the French and Austrians

in the North

…historical reasons

Business background

• Big percentage of small and medium sized, family-run businesses.

• Larger companies are still controlled in large part by single families (Fiat, Benetton etc.)

• The idea of an enterprise being an arrangement of strongly felt relationships

• Long-standing affiliations – old society

• -Regionalism - one of the least mobile management populations

• High degree of hierarchy – usually old man (wisdom)

• The number of women and young in senior management positions is quite small.That’s it because of…

… Catholicism and Vatican

The values of Catholicism in Business Culture:

• sense of family

• Paternalism

• dignity of the person

• confidence in the others

• respect for the elderly

Business Etiquette

• Indirect

• Fond of behavioral formulas

• Stylish

• Talkative

• Warm and tactile

• Easy-going

• Convinced (proud)

Behavioral Formals• Good manners and courtesy are prized

qualities in Italy

• Italians rate considerateness above behavioral formulas

• In the presentation: shaking always the right hand absolutely on your feet.

• When meeting and departing always shake hands

• The guest seats always before the host

• Women enter inside the places always before men

• the importance of appearance in Italy should not be taken lightly otherwise people think you neglect yourself as your work.

• Importance for the accessories (watch, pen, jewels…)

• women visiting Italy might be surprised to hear compliments made to them on their appearance. (Such comments are not considered politically incorrect in Italy.)

Italian dress code

Italian communication

style• BODY LANGUAGE:

• little personal space is left between people

• a lot of body language also during a simple conversation Italian like this kind of communication

• After doing business in Italy for a period of time and building relationships do not be surprised if you are embraced

Concept of Time

• Italians are usually relaxed

• If you are late of 10 minutes, don’t worry this will not have any negative consequences

• However punctuality is always welcome.

• Pay attention to the daily schedule:

• breakfast (around 8 a.m.)

• lunch (around 1 p.m.)

• dinner (8 p.m.)

Italian Meetings and Negotiations

• The best time for meetings is between 10 - 11 a.m. and after 3 p.m.

• Avoid August as most businesses will run on skeleton staff due to holidays

• Try to make presentation less heavy is possible in Italian business life

• Meeting are really caoticnever follow the schedule people

arrive late people

Answer the phone

At the beginning of a meeting avoid business and concentrate on some small talk. Topics of discussion could include Italian culture, food, wine and football

Negotiations can be slow. Demonstrating a sense of urgency isseen as a sign of weakness.

:Italian Entertaining

-Hospitality Invitations to lunch and dinner are to be expected

Bring always a present…wine is very welcome

-Dining does have certain protocol:- the host always pays- keep your knife in the right hand and fork in the left - do not answer phone calls at the table- don’t put the elbow over the table- drinking wine and water in the right glass

Free Day and Festivity

• Days in which is better not to organize work meeting:Saturday and SundayAugustAll the catholic festivities (Easter, Christmas, all saints, etc…)25th April: national party 1st may: feast of the workers2nd June: feast of the republic

• They're both in the Eurasian continent • Indians and Italians both love food and

celebration • They're both young nation states • They're both ancient civilizations • They’re both democratic • Both a five letter words• Both start with an I• Both words contain an a

Difference• Italy is in Europe while India is in Asia • Italians have varying hair colors while Indians just have

black hair

Italian Inventions• Ambulance the first ambulance service (horse drawn carts) was

instituted in 1244 in Florence by a pious organization known as "Arciconfraternita della Misericordia"

• Bicycle. Leonardo da Vinci had designed a bicycle, which has now been constructed and is functional

• Dictionary first dictionary widely diffused and translated in multiple languages invented by Ambrogio Calepino in 1502.

• Eyeglasses invented by Salvino Armati in 1280• Highway, first Autostrada built in 1921• Nuclear reactor, first artificial reactor built by Enrico Fermi in 1942• Radio, first long-range transmission by Guglielmo Marconi in 1895• Typewriter first practical and perfectly working typewriter invented

by Pellegrino Turri in 1808 • University. The University of Bologna was founded in 1083 and is still

operating to this day.• Disco music was pioneered by Italian Composer Giorgio Moroder in

1972

Presentation By :

Ayush Parekh Sampurna Chawdhary

Sunny Waugh Suchit Chauhan

Thank You !