IT Optimisation &

Virtualisation: Achieving maximum value through power, reliability & better integrated systems

David Ball Systems Architect, IBM Systems and Technology Group

Digital data is projected to grow tenfold from 2007 to

2011

Infrastructure needs to get Smarter

Of companies in the global 1,000 will have to modify their data

centers to meet increased power

and cooling requirements

of CIO’s want to improve the way they

use and manage their data

Of digital data growth will be “unstructured”

and requiring significant effort to “understand” and

analyze

70% on average is spent on maintaining

current IT infrastructures versus

adding new capabilities

80%

70¢ per $1

10xDevices will be

connected to the internet by 2011

1 trillionof information is

exchanged over the internet every

second

6 terabytes

70% 78%

IT Infrastructure is under pressureIt’s not built for what’s coming

Poll Question

• Have you already started down the virtualisation path?

Answer

Yes OR No???

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Poll Question

• Have you achieved the benefits you expected from virtualising your environment?

Answer

Yes OR No???

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IBM 2009 CIO Survey Results

CIOs select their ten most important visionary plan elements

76% of CIOs cited “implementing a virtualised computing environment” as part of their visionary plans to enhance competitiveness

Is this familiar?

How can I see everything in one place?

Who should be paying for this?

What’s going on with this

system?

What if this breaks?

Source: IBM client engagement experience

Who is accessing

this?

Did someone breach this?

How do I make THIS run there?

Hybrid

Private/ Internal Public/

External The Cloud

Off Premises / Third PartyOn Premises / Internal

Source: IBM client engagement experience

IBM develops

hypervisor that would

become VM on the mainframe

IBM announces

first machines

to do physical partitioni

ng

IBM announces LPAR on the

mainframe

IBM announces LPAR

on POWER™

19671967 19731973 19871987

IBM intro’s POWER

Hypervisor ™ for System p and System i

IBM announces PowerVM

200720072004200419991999 20082008

IBM announces POWER6™,

the first UNIX servers with Live Partition

Mobility

IBM’s history of virtualization leadership

Client requirements IBM Consolidation and Virtualization solutions can address

Reduce costs & complexity.

Eliminate sprawl helping to reduce operating

costs and increase asset utilization.

Help enable rapid provisioning of your

server. Virtualize for more dynamic deployment.

Dynamically adapt.

Unify your storage into a single reservoir of

capacity. Change storage and

move data without interrupting applications.

Manage storage in a consistent manner from

a central point.

Improve service

delivery. Dynamically deliver resources where needed

most. Help increase application

availability and improve application performance.

Easily deploy applications as software appliances.

Centralize client

management. Centrally manage client images to lower support

costs and improve security. Deploy thin client devices

to lower acquisition costs. Consolidate desktop

images to reduce storage. Get anywhere, anytime

access.

Visualize. Control.

Automate.

Manage physical and virtual worlds from one place.

Manage the lifecycle of virtual systems and images.

Automate to assure quality and reduce costs.

Service Management

Application Virtualization

Networking for Virtualization

Server Virtualization

StorageVirtualization

ClientVirtualization

Virtualisation with Integrated Service Management for improved business agility

ManageWorkloads

AutomateProcesses

OptimiseDelivery

Server

Consolidate Resources

Storage Network Agility

Consolidate Resources hypervisor choice

Manage Workloads single “pane of glass”

Automate Processes Tivoli integration

Optimize Delivery pre-integrated offerings

“Integrated Service Management provides clients with the visibility, control and automation of their virtualised environments resulting in higher quality delivery of business services, at a fraction of the cost.”

– Doug Brown, Vice President, MarketingIntegrated Service Management and Tivoli Software

Agility

Virtualisation helps deliver improved agility Retail Example

The marketing department at a major retailer is rolling out a major marketing campaign culminating in a new television advertisement at the World Cup. This campaign requires a provisioned web commerce site to handle increased customer transaction volume

Reaction Time

Consolidate Resources Manage Workloads Automate Processes Optimise DeliveryOriginally required PHYSICAL server, storage and network equipment be procured (CapEx) through purchasing with associated install, configure, test by IT Staff

Web commerce server can be provisioned using available capacity on IT infrastructure with associated configuration and testing by IT Staff

Unanticipated traffic is detected by IT staff day of event which determines that the increased traffic is not due to a security attack (eg DDOS attack) but rather from legitimate customer traffic, where by the IT staff is able to manage the IT infrastructure using a “single pane of glass” to reallocate server capacity to handle the increased customer traffic

Unanticipated traffic is detected by the IT systems on the day of the event and quickly determines that the increased traffic is not due to a security attack (eg DDOS attack) but rather from legitimate customer traffic, and the IT systems are able to “sense & respond” to automatically reallocate server capacity to handle

Traffic increase is anticipated and capacity is reserved based on marketing department proactively scheduling necessary IT resources to coincide with product launch and advertisement.

Start6 months

prior to launch

Start2 months

prior to launch

2 hoursafter launch

2 minutesafter launch

0 minutesafter launch

Consolidate Resources

BENEFITS:

•Improved IT efficiency

•Reducing complexity by reducingthe number of physical servers, storage, and network devices

•Improving resource utilisation that helps reduce electricity consumption due to idling servers (utilisation), storage (virtualising and de-duplication) and network (bandwidth compression) devices

•Reducing floor space requirements

50% lost to general cooling, power conversion, UPS, etc

70% lost to memory, disk, planer, PCI, other

80% lost to idle

Pow

er C

onsu

mpt

ion

Facility Equipment Processor

80% utilization

Processor Equipment Facility

Virtualization

4 X Savings

BEFORE AFTER

Immediate impact of consolidation on power consumption Example

Consolidate Resources

Needs

•Improved IT efficiency and utilisation

•Reducing complexity by reducing the number of physical servers, storage, and network devices

•Improving resource utilisation that helps reduce electricity consumption due to idling servers (utilisation), storage (virtualising and de-duplication) and network (bandwidth compression) devices

•Reducing floor space requirements

Results

Gruppo FIAT Italy: Feb 2009 Massive consolidation, minimal impact across a full range of IBM servers, including System z. Met aggressive targets for physical consolidation (2:1), logical consolidation (1.6:1), and standardisation. Improved response times by 30%, storage capacity by 50 TB.

JR Thompson gains a 30% productivity boost by virtualising their IT infrastructure by consolidating on IBM BladeCenter using IBM Director

Lead Offerings

Virtualization optimized servers & storage: IBM System x & IBM BladeCenter

with choice of VMware, Hyper-V, KVM IBM System p with PowerVM, IBM System z with z/VM and LPARs IBM XIV Storage

IBM Systems Director IBM Tivoli Storage Productivity Center IBM Proventia virtualized network security WebSphere Application Server DB2 IBM assessments

Manage Workloads

BENEFITS:

•Provides a simplified and integrated single pane of glass to manage the existing underlying logical complexity in a cohesive, integrated systems approach

•Helps address device sprawl (physical and virtual)

FEATURES:• Decouple complexity from scale• Share resources optimally• Automate workload management• Incorporate High Availability (HA) and Disaster

Recovery (DR)

“Virtualization without good management is more dangerous than not using virtualization in the first place” – Gartner Source:http://www.gartner.com/it/page.jsp?id=505040

Source: IDC Worldwide Server Market - 2009

Managing virtualised workloads requires new capabilities

•Using the right virtualisation technologies is a critical success factor in a virtualisation or consolidation project

•Management of virtualised systems is a critical success factor for continued operations

- Physical and virtual resources

- Ability for management tools to interoperate

- Enabling for service management

“… the days of focusing on physical system management are now gone. Upper-level management wants greater IT operational efficiencies. CIOs require resources to be virtualised to increase resource utilisation and simplify management, and that data center energy consumption be reduced.”

- Clabby Analytics, March 2009

“Growing use of virtualisation solutions … has started to slow the rate of growth in physical server bases. But large-scale virtualisation creates new sets of manageability and service quality challenges.”

– International Technology Group, September 2008

Manage Workloads

Needs

• Improved IT staff productivity

•Simplified and integrated systems management of IT resources

•Address increasing complexity and interdependency resulting from growth of physical and virtual resources (sprawl).

Results

International Trade (INTTRA): Aug 2009 Supports the global supply chain with a world-class IT infrastructure from IBM; “The industry depends on us. We can’t let the industry down by having anything less than the most dependable data center. And we deliver that with IBM technology.”

Virginia Commonwealth University: Jun 2009 IBM XIV Storage system helps lower patient risk; We now have a fully integrated cross-IBM solution with consistent administrative capacity. We can easily move storage around, grow it, shrink it – whatever our need is.

Lead Offerings

IBM Systems Director Editions + VMControl IBM SAN Volume Controller IBM BladeCenter virtual fabric switch IBM Open Fabric Manager IBM Tivoli Storage Productivity Center Active Energy Management & ITM for Energy

Management Tivoli Monitoring (ITM) Tivoli Application Discovery and Dependency

(TADDM) Tivoli Dynamic Workload Broker (TDWB) Tivoli System Automation WebSphere Virtual Enterprise

Automate Processes

Needs

•Improved IT staff productivity

•Consistent execution of business priorities, processes and service level agreements (SLA) in a consistent manner where systems are able to respond in an automated manner to changing business conditions consistent with best practices and regulatory compliance (eg SOX, HIPAA, Patriot Act, etc)

Results

Postal Organization UK: Aug 2009 Adopts WebSphere Virtual Enterprise for their application server technology; “downtime is reduced dramatically we can manage workloads autonomically”

UPMC: Sep 2008 Takes healthcare delivery to new levels with dynamic infrastructure; “Today most of our servers are virtual, not physical. The virtualized infrastructure flexes to meet processing peaks; the staff can respond to the demands of UPMC faster. We are more productive, more agile, and more reliable, at a lower cost point. It works well.”

Lead Offerings

Tivoli Provisioning Manager Tivoli Asset Discovery Tivoli Service Automation Manager (TSAM) Tivoli Usage and Accounting Manager (ITUAM) Tivoli Business Services Manager Tivoli Provisioning Manager for OS Deployment Tivoli Provisioning Manager for Images WebSphere Virtual Enterprise Service management strategy and planning

Optimise Delivery

Lead Offerings Tivoli Business Services Manager

(ITBSM) IBM CloudBurst™ IBM Information Archive IBM Smart Analytics System WebSphere CloudBurst™ Appliance IBM Smart Business Test Cloud IBM Smart Business Desktop Cloud Private test cloud implementation service IBM Scale Out Network Attached

Storage (SONAS)

Needs

•Improve agility and business effectiveness by having business priorities dynamically drive the underlying IT infrastructure allowing business users to self provision as required

•Leverage Cloud computing as a new business and delivery model where a ‘virtual enterprise’ is unconstrained by physical barriers and location

Results

SK Telecom deploys new Cloud of 80 systems including IBM System x and IBM BladeCenter capable of orchestrates thousands of services in a workload-optimized fashion using Tivoli Service Automation Manager.

Star Technology UK: Mar 2009 Meets stringent SLAs with IBM Service Management Tools; “Star has built a successful cloud computing infrastructure using IBM Tivoli Monitoring software and working closely with IBM.”

NC State: Dec 2008 Makes a breakthrough in improving access to academic computing resources; With its new self-provisioning model, NC State can now follow a more efficient licensing strategy based on real utilisation, reducing its future licensing costs by up to 75%.

Leveraging virtualisation for added business value

IT benefits:

Reduce Cost• Reduce complexity.• Enhance resource utilisation.• Recapture floor space.• More efficient power & cooling.

Improve Service• Improve performance and optimise scalability.• Improve service levels.• Bring new services online quickly.

Manage Risk• Improve uptime/availability and increase

recoverability.

Business benefits:

• Respond to new business opportunities quickly by establishing a foundation for growth and agility.

• Process more information in real-time to make better business decisions.

• Consolidate operations and overall systems control.

• Reduce or eliminate redundancy in infrastructure and personnel.

• Improve employee productivity.

Thank you