IT Optimisation & Virtualisation:IT Optimisation & Virtualisation:Achieving maximum value through power, reliability & better integrated

systems

David Ball Systems Architect, IBM Systems and Technology Group

Infrastructure needs to get Smarter

Of companies in the 70% on average is

70¢ per $170% 78%Of companies in the

global 1,000 will have to modify their data

centers to meet increased power

and cooling requirements

of CIO’s want to improve the way they

use and manage their data

70% on average is

spent on maintaining

current IT

infrastructures versus

adding new

capabilities

IT Infrastructure is under pressure

Digital data is Of digital data growth

will be “unstructured”

80%10x

Devices will be

1 trillion

of information is

6 terabytes

IT Infrastructure is under pressureIt’s not built for what’s coming

Digital data is projected to grow tenfold from 2007 to

2011

will be “unstructured”

and requiring

significant effort to

“understand” and

analyze

Devices will be

connected to the

internet by 2011

of information is

exchanged over the

internet every

second

IBM 2009 CIO Survey Results

CIOs select their ten most important

visionary plan elements

76% of CIOs cited “implementing a virtualised computing environment” as part of their visionary plans to enhance competitiveness

Is this familiar?

Did someone

How can I see everything in one place?

What if this breaks?

Who is accessing

this?

breach this?

Who should be paying for this?

What’s going on with this

system?

this?

Source: IBM client engagement experience

How do I make THIS run there?

Source: IBM client engagement experienceHybrid

Private/ Internal Public/

ExternalThe

Cloud

Source: IBM client engagement experience

Off Premises / Third PartyOn Premises / Internal

IBM’s history of virtualization leadership

IBM develops

hypervisorthat would

IBM announces

first

IBM announces LPAR on

IBM announcesLPAR on

19671967 19731973 19871987

IBM intro’s

POWER

Hypervisor ™

IBM announces PowerVM

200720072004200419991999 20082008

IBM announces POWER6™, the

first UNIX hypervisorthat would

become VM on the

mainframe

first machines to do physical partitioning

LPAR on the

mainframe

LPAR on POWER™

Hypervisor ™

for System p

and System i

PowerVMfirst UNIX servers with Live Partition

Mobility

Client requirements IBM Consolidation and Virtualization solutions can address

Visualize. Control.

Automate.

� Manage physical and virtual worlds from one place.

� Manage the lifecycle of virtual systems and images.

� Automate to assure quality and reduce costs.

Service Management

Application Server Storage Client

Reduce costs & complexity.

� Eliminate sprawl helping to reduce operating costs and increase asset utilization.

� Help enable rapid provisioning of your server.

Dynamically adapt.

� Unify your storage into a single reservoir of capacity.

� Change storage and move data without interrupting

applications.

Improve service delivery.

� Dynamically deliver resources where needed most.

� Help increase application availability and improve

application performance.

Centralize client management.

� Centrally manage client images to lower support costs and

improve security.

� Deploy thin client devices to lower acquisition costs.

Application Virtualization

Server Virtualization

StorageVirtualization

ClientVirtualization

provisioning of your server.

� Virtualize for more dynamic deployment.

� Manage storage in a consistent manner from

a central point.

� Easily deploy applications as software appliances.

� Consolidate desktop images to reduce storage.

� Get anywhere, anytime access.

Networking for Virtualization

Virtualisation with Integrated Service Management for improved business agility

Server

Consolidate Resources

Storage Network Agility

“Integrated Service Management provides clients with the visibility, control and automation of their virtualised environments resulting in higher quality delivery of business services, at a fraction of the cost.”

– Doug Brown,

ManageWorkloads

AutomateProcesses

OptimiseDelivery

Resources

Consolidate Resources hypervisor choice

– Doug Brown, Vice President, MarketingIntegrated Service Management and Tivoli Software

Consolidate Resources hypervisor choice

Manage Workloads single “pane of glass”

Automate Processes Tivoli integration

Optimize Delivery pre-integrated offerings

Virtualisation helps deliver improved agility Retail Example

The marketing department at a major retailer is rolling out a major marketing campaign culminating in a new television advertisement at the World Cup. This campaign requires

a provisioned web commerce site to handle increased customer transaction volume

Agility

a provisioned web commerce site to handle increased customer transaction volume

Reaction Time

Start6 months

prior to launch

Start2 months

prior to launch

2 hoursafter launch

2 minutesafter launch

0 minutesafter launch

Consolidate Resources Manage Workloads Automate Processes Optimise DeliveryOriginally required PHYSICAL server, storage and network equipment be procured (CapEx) through purchasing with associated install, configure, test by IT Staff

Web commerce server can be provisioned using available capacity on IT infrastructure with associated configuration and testing by IT Staff

Unanticipated traffic is detected by IT staff day of event which determines that the increased traffic is not due to a security attack (eg DDOS attack) but rather from legitimate customer traffic,

Unanticipated traffic is detected by the IT systems on the day of the event and quickly determines that the increased traffic is not due to a security attack (eg DDOS attack) but rather from

Traffic increase is anticipated and capacity is reserved based on marketing department proactively scheduling necessary IT resources to coincide with product launch and advertisement.

prior to launch prior to launch

legitimate customer traffic, where by the IT staff is able to manage the IT infrastructure using a “single pane of glass” to reallocate server capacity to handle the increased customer traffic

attack) but rather from legitimate customer traffic, and the IT systems are able to “sense & respond” to automatically reallocate server capacity to handle

and advertisement.

Consolidate Resources

BENEFITS:

• Improved IT efficiency

•• Reducing complexity by reducingthe number of physical servers, storage, and network devices

• Improving resource utilisation that helps reduce electricity consumption due to idling servers (utilisation), storage (virtualising and de-duplication) and network (bandwidth compression) devicescompression) devices

• Reducing floor space requirements

BEFORE AFTER

Immediate impact of consolidation on power consumption

Example

50% lost to general cooling, power conversion, UPS, etc

Po

wer

Co

nsu

mp

tio

n

4 XSavings

70% lost to memory, disk, planer, PCI, other

Po

wer

Co

nsu

mp

tio

n

80% lost to idle

Facility Equipment Processor

80% utilization

Processor Equipment Facility

Consolidate Resources

Needs

• Improved IT efficiency and utilisation• Improved IT efficiency and utilisation

•Reducing complexity by reducing the number of physical servers, storage, and network devices

• Improving resource utilisation that helps reduce electricity consumption due to idling servers (utilisation), storage (virtualising and de-duplication) and network (bandwidth compression) devices

•

Lead Offerings

•Reducing floor space requirements

Results

Gruppo FIAT Italy: Feb 2009 Massive consolidation, minimal impact across a full range of IBM servers, including System z. Met aggressive targets for physical consolidation (2:1), logical consolidation (1.6:1), and standardisation. Improved response times by 30%, storage capacity by 50 TB.

� Virtualization optimized servers & storage:� IBM System x & IBM BladeCenter

with choice of VMware, Hyper-V, KVM� IBM System p with PowerVM, � IBM System z with z/VM and LPARs� IBM XIV Storage

� IBM Systems Director� IBM Tivoli Storage Productivity Center� IBM Proventia virtualized network security

JR Thompson gains a 30% productivity boost by virtualising their IT infrastructure by consolidating on IBM BladeCenter using IBM Director

� IBM Proventia virtualized network security� WebSphere Application Server� DB2� IBM assessments

Manage Workloads

BENEFITS:

• Provides a simplified and integrated single pane of glass to manage the existing underlying logical complexity in a cohesive, integrated systems approach

• Helps address device sprawl (physical and virtual)

FEATURES:• Decouple complexity from scale• Share resources optimally• Automate workload management• Incorporate High Availability (HA) and Disaster

Recovery (DR)Recovery (DR)

“Virtualization without good management is more dangerous than not using virtualization in the first place”– Gartner Source:http://www.gartner.com/it/page.jsp?id=505040

Managing virtualised workloads requires new capabilities

• Using the right virtualisation technologies is a

critical success factor in a virtualisation or

consolidation project

• Management of virtualised systems is a critical

success factor for continued operations

- Physical and virtual resources

- Ability for management tools to interoperate

Source: IDC Worldwide Server Market - 2009

- Ability for management tools to interoperate

- Enabling for service management

“… the days of focusing on physical system management are now gone. Upper-level management wants greater IT operational efficiencies. CIOs require resources to be virtualised to increase resource utilisation and simplify management, and that data

“Growing use of virtualisation solutions … has started to slow the rate of growth in physical server bases. But large-scalevirtualisation creates new sets of manageability and service resource utilisation and simplify management, and that data

center energy consumption be reduced.”

- Clabby Analytics, March 2009

virtualisation creates new sets of manageability and service quality challenges.”

– International Technology Group, September 2008

Manage Workloads

Needs

• Improved IT staff productivity• Improved IT staff productivity

• Simplified and integrated systems management of IT resources

• Address increasing complexity and interdependency resulting from growth of physical and virtual resources (sprawl).

Results

International Trade (INTTRA): Aug 2009 Supports the global

Lead Offerings

International Trade (INTTRA): Aug 2009 Supports the global supply chain with a world-class IT infrastructure from IBM; “The industry depends on us. We can’t let the industry down by having anything less than the most dependable data center. And we deliver that with IBM technology.”

Virginia Commonwealth University: Jun 2009 IBM XIV Storage system helps lower patient risk; We now have a fully integrated cross-IBM solution with consistent administrative capacity. We can easily move storage around, grow it, shrink it

� IBM Systems Director Editions + VMControl� IBM SAN Volume Controller� IBM BladeCenter virtual fabric switch� IBM Open Fabric Manager� IBM Tivoli Storage Productivity Center� Active Energy Management & ITM for Energy

Management� Tivoli Monitoring (ITM)� Tivoli Application Discovery and Dependency capacity. We can easily move storage around, grow it, shrink it

– whatever our need is.

� Tivoli Application Discovery and Dependency (TADDM)

� Tivoli Dynamic Workload Broker (TDWB)� Tivoli System Automation� WebSphere Virtual Enterprise

Automate Processes

Needs

• Improved IT staff productivity• Improved IT staff productivity

•Consistent execution of business priorities, processes and service

level agreements (SLA) in a consistent manner where systems are

able to respond in an automated manner to changing business

conditions consistent with best practices and regulatory

compliance (eg SOX, HIPAA, Patriot Act, etc)

Results

Postal Organization UK: Aug 2009 Adopts WebSphere Virtual

Enterprise for their application server technology; “downtime is

reduced dramatically we can manage workloads autonomically”

UPMC: Sep 2008 Takes healthcare delivery to new levels with

dynamic infrastructure; “Today most of our servers are virtual, not

physical. The virtualized infrastructure flexes to meet processing

Lead Offerings

� Tivoli Provisioning Manager� Tivoli Asset Discovery� Tivoli Service Automation Manager (TSAM)� Tivoli Usage and Accounting Manager (ITUAM)� Tivoli Business Services Manager� Tivoli Provisioning Manager for OS Deploymentphysical. The virtualized infrastructure flexes to meet processing

peaks; the staff can respond to the demands of UPMC faster. We

are more productive, more agile, and more reliable, at a lower cost

point. It works well.”

� Tivoli Provisioning Manager for OS Deployment� Tivoli Provisioning Manager for Images� WebSphere Virtual Enterprise� Service management strategy and planning

Optimise Delivery

Needs

• Improve agility and business effectiveness by having business

Lead Offerings

• Improve agility and business effectiveness by having business priorities dynamically drive the underlying IT infrastructure allowing business users to self provision as required

• Leverage Cloud computing as a new business and delivery model where a ‘virtual enterprise’ is unconstrained by physical barriers and location

Results

SK Telecom deploys new Cloud of 80 systems including IBM Lead Offerings

� Tivoli Business Services Manager (ITBSM)

� IBM CloudBurst™� IBM Information Archive� IBM Smart Analytics System � WebSphere CloudBurst™ Appliance� IBM Smart Business Test Cloud� IBM Smart Business Desktop Cloud

SK Telecom deploys new Cloud of 80 systems including IBM System x and IBM BladeCenter capable of orchestrates thousands of services in a workload-optimized fashion using Tivoli Service Automation Manager.

Star Technology UK: Mar 2009 Meets stringent SLAs with IBM Service Management Tools; “Star has built a successful cloud computing infrastructure using IBM Tivoli Monitoring software and working closely with IBM.”

NC State: Dec 2008 Makes a breakthrough in improving access to � IBM Smart Business Desktop Cloud� Private test cloud implementation service� IBM Scale Out Network Attached

Storage (SONAS)

NC State: Dec 2008 Makes a breakthrough in improving access to academic computing resources; With its new self-provisioning model, NC State can now follow a more efficient licensing strategy based on real utilisation, reducing its future licensing costs by up to 75%.

Leveraging virtualisation for added business value

IT benefits:

Reduce Cost

Business benefits:

Reduce Cost

• Reduce complexity.

• Enhance resource utilisation.

• Recapture floor space.

• More efficient power & cooling.

Improve Service

• Improve performance and optimise scalability.

• Improve service levels.

• Respond to new business opportunities

quickly by establishing a foundation for

growth and agility.

• Process more information in real-time to

make better business decisions.

• Consolidate operations and overall

systems control.

• Reduce or eliminate redundancy in • Improve service levels.

• Bring new services online quickly.

Manage Risk

• Improve uptime/availability and increase

recoverability.

• Reduce or eliminate redundancy in

infrastructure and personnel.

• Improve employee productivity.

Thank youThank you