iss corporate communication and social media strategy
TRANSCRIPT
ISS India, Corporate Office.
Corporate Communications
&
Social Media
Road Map for ISS India
Corporate
Communications
Road Map for
ISS India
5 Things you would do in your first 100 Days in your
Corporate Communication Role……(Your Vision for ISS)
1. Audit all communication channels
2. Streamline and Structure all communication channels
3. Interact with all the stakeholders and try to get a good understanding
of the organisation values, character, mission and people opinion
4. Understand the Resource and Media planning current structure and
future requirement
Suggestions
Suggestions for
Improvements in ISS Website
: www.issworld.com
Suggestions for ISS India’s
presence in Social Media i.e.
Twitter, LinkedIn and
5 Suggestions
5 Suggestions : - ISS Website
SEO optimization
Website Structure Change and URL consistency
Content – tonality and region specific
Vision, Mission and Sitemap of the page is missing
Re-design the contact page
5 Suggestions : - Social Media (Customer and Employee centric)
Facebook – Important announcement and interactions with people
Twitter – Needs better headlines to entice people to click
Youtube – Need more amazing country specific videos, seed it on other social properties
Blog – Frequent updation for serious interaction and content
Most relevant keywords basis Google and FB Ads to increase traffic on website
Home Page
Home Page
Basic SEO is
missing
ISS India Contact Page
Contact Page
shabby.
No option to
send a message
Email address
too low on page
RSS Page
RSS Examples
Data
How to create a strong
Social Media Brand
for ISS?
(Actions & Ideas)
5 Actions & 5 Ideas
5 Ideas (What you would like to do in future)
#Life@ISS pictures/text by employees on fb/tw
ISS top management and employees to write articles for Linkedin / Blogpost on weekly basis for the page to have an authority
ISS story through blog post and rss feeds
Shift focus from ISS to the potential customer and employees
Make central repository of all reports, videos, images and make them searchable on website and other social channels
5 Actions (What you would do immediately)
Social Media property buttons on top right hand side corner of every page
Make Social more interesting with infographics, articles and real life pics
Start #tag campaigns on twitter and facebook
Collect ideas/stories for newsletter seeding
Video inventory seeding and creating a story line
Thank You!