corporate communication @ icreon

8/8/2019 Corporate Communication @ Icreon

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Role of Corporate Communications Role of Corporate Communications

The role of corporate communications in our company is

significant. It has earned its "place at the table" by delivering value to our business units...

ICREON COMMUNICATIONICREON COMMUNICATION



K ey Functions of Corporate Communication K ey Functions of Corporate Communication

o o Advertising & Image Building Advertising & Image Building

o o Change & Corporate Culture Change & Corporate Culture

o o Media Relations Media Relations o o Investor Relations Investor Relations

o o International Communications International Communications

o o Internal Communication Internal Communication o o Crisis Communication Crisis Communication

o o Public Relations Public Relations



Corporate communication if followed properly can «Corporate communication if followed properly can «

o Help to be flexible and to utilize new tactics

o To anticipate problems before they are problems

o To have a respected and honest relationship with senior

management allowing the communicator to speak candidly...

o Information to flow smoothly throughout the entire organization

reaching people concerning it.



In a complex environment, honest, clear, and coherent

communication can drive the rewards of success toward the

organization and its leaders.



«the role of corporate communication is to manage a

company's brand reputation through broad involvement in a

number of different capacities such as providing counsel to the CEO, ...overseeing communications to all constituencies

to achieve consistency, and managing the long-term

reputational implications of a corporation's strategy to

ensure the brand retains its integrity - regardless of the

financial environment«



Internal Communication Internal Communication

o Employee communications is very important as the key here is that

our people are watching behavior. Actions speak louder«.

o corporate communications responsibility is to ensure employees

remain well-informed about the company, and that the company's

perspective is represented in the media.

o Internal communication is a vital tool for binding an organization,

enhancing employee morale, promoting transparency and reducing

attrition



Corporate communication & sales team working together Corporate communication & sales team working together

Corporate communication can generate a potential customers list Corporate communication can generate a potential customers list

which can be beneficial for sales team which can be beneficial for sales team

2.2. Can increase the number of interactions between potential Can increase the number of interactions between potential customers and company , this may includes bringing the potential customers and company , this may includes bringing the potential

customer to the company's website for information customer to the company's website for information

3.3. Can get the potential customers to interact with the company via Can get the potential customers to interact with the company via

social media such Twitter, facebook, linkedin or a blog of its own social media such Twitter, facebook, linkedin or a blog of its own



4 .4 . It can also help the sales team in It can also help the sales team in -- -- sales pitch, handling objections,sales pitch, handling objections,

opportunity identification, and the close of the sales deal opportunity identification, and the close of the sales deal

5.5. Can help the sales team project the company as being ´a solution providerµ Can help the sales team project the company as being ´a solution providerµ

instead of being somebody in the business of selling or developing software.instead of being somebody in the business of selling or developing software.

6.6. The department can also maintain company's corporate web site, which is The department can also maintain company's corporate web site, which is regularly updated in order to provide customers an in regularly updated in order to provide customers an in- -depth glimpse into the depth glimpse into the

world, that Icreon is at the click of a mouse world, that Icreon is at the click of a mouse

5.5. Corporate Communication will be responsible for editing and publishing the Corporate Communication will be responsible for editing and publishing the in in- -house magazines,brochures,newsletters ,corporate calendars to keep the house magazines,brochures,newsletters ,corporate calendars to keep the

external & internal customers updated of all happening inside the Icreon external & internal customers updated of all happening inside the Icreon

world world



W e don't get business we don't ask for. W e don't get remembered if we don't keep in W e don't get business we don't ask for. W e don't get remembered if we don't keep in

our clients' minds.our clients' minds.

Few methods that can help us keep ourselves in our clients mind Few methods that can help us keep ourselves in our clients mind

Print Print

- -o o- - Letters Letters

- -o o- - Brochures Brochures

- -o o- - Newsletters Newsletters

- -o o- - Article Article

- -o o- - Testimonials and examples of completed assignments.Testimonials and examples of completed assignments.



Phone Phone

- -o o- - Calls to 'stay in touch' Calls to 'stay in touch'

- -o o- - Reminders of long Reminders of long- -term follow term follow- -up responsibilities and dates up responsibilities and dates

- -o o- - Introductions to third parties (that is, customers for your client) Introductions to third parties (that is, customers for your client)



Events Events

- -o o- - Interviews with the client for industry journals /information Interviews with the client for industry journals /information

- -o o- - Attendance at industry and professional meetings that the client Attendance at industry and professional meetings that the client attends attends

- -o o- - Acting as an intermediary with other clients for mutual learning Acting as an intermediary with other clients for mutual learning



Internet Internet

- -o o- - W eb page updates and additions W eb page updates and additions

- -o o- - ¶Password' website reserved for clients ¶Password' website reserved for clients

- -o o- - Regular email contact Regular email contact

- -o o- - Branding in your email signature file Branding in your email signature file

- -o o- - Email with ideas and suggestions Email with ideas and suggestions

- -o o- - References and/or hyperlinks to relevant sites References and/or hyperlinks to relevant sites

- -o o- - A chat room on your website A chat room on your website

- -o o- - An extranet An extranet



Personal Personal

- -o o- - Visits to the client without any particular agenda Visits to the client without any particular agenda

- -o o- - ¶Entertaining key clients ¶Entertaining key clients

- -o o- - Sending holiday cards or gifts (as permitted) Sending holiday cards or gifts (as permitted)

- -o o- - Participating in mutual charity events and fund Participating in mutual charity events and fund- -raisers raisers

- -o o- - Seeking out common community and social events Seeking out common community and social events



Other means Other means

- -o o- - Co Co- -authoring articles with the client authoring articles with the client

- -o o- - Advertising in industry publications the client reads Advertising in industry publications the client reads

- -o o- - Exhibiting at trade shows that key clients will attend Exhibiting at trade shows that key clients will attend

- -o o- - Asking the client to help you as a critiquer, advisor, editor, etc Asking the client to help you as a critiquer, advisor, editor, etc

- -o o- - Inviting the client to be on your advisory board Inviting the client to be on your advisory board

- -o o- - Breakfast or lunch meetings you sponsor on relevant topics Breakfast or lunch meetings you sponsor on relevant topics



Thank You Thank You

Alka Simer Alka Simer

corporate communication @ icreon

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