ISKRA MEDICAL Dermal technology

BEFORE YOU WATCH

1. What is your definition of beauty? When is something or someone beautiful to you? Do you have different standards of beauty for different kinds of experiences? (e.g. works of art, photographs, nature, people, animals…)

2. How did your ideas of beauty form? Are they based on philosophy, family, society, culture, friends, media, etc.? Have your ideas of what and who is beautiful changed at all in your life? Explain.

3. Who are some men and women that you consider beautiful? How do you feel about yourself in relationship to them?

4. What are the positives and negatives about being a beautiful looking person in the society today?  

5. Look at the following list: plastic surgery, rejuvenation, botox, cellulite, weight reduction, anorexia, liposuction. How are these terms linked with the health risks of people trying to look beautiful?

Exercise 1

Are these statements TRUE or FALSE?1. The company is called Iskra Beautiful.

2. 80% of the production is exported.

3. The device that the speaker is introducing is called Cyro Derm.

4. The company has very good cooperation with companies in Prague.

5. The presented device can also be used for cellulite treatment and for fat reduction.

6. One treatment costs €150.

7. Their major competition is from Israeli manufacturers.

8. Their device helps restore circulation to the treated areas of the body.

WHILE YOU WATCHExercise 2

Listen and fill in the gaps

Exercise 3

Exercise 4Define these expressions in English Translate them into Czech

AFTER YOU WATCH

1. Consider the costs of the devices and the treatments the speaker described. Are you interested in experiencing a dermal treatment for any of the functions the speaker described? What would you pay for a treatment?

2. Do you think Iska Medical’s operations are designed mainly for women or can both genders benefit from their products? Explain.

3. What other kinds of social attitudes are conditioned about physical appearance? How do they vary from culture to culture?

4. Go back to the script and outline the features of these areas the company is operating in:

A. Medical and beauty aspectsB. Business and service aspects

Exercise 5

5. What is the role of technology and technological development in the company?

6. Do you think Iskra Medical products can be focused on the prevention of health risks? Explain.

7. If you were going to create a new idea for a health product or beauty aide what would it be? Would it be marketed for men and women or just women?

8. If you were going to market the company’s products for men, how would you appeal to them?

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Exercise 5

Exercise 6