is technology a differentiator?
DESCRIPTION
STM Intensive Journal Publishing Course - Asia March 13, 2012 Presented by Kevin CohnTRANSCRIPT
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STM Course in Publishing, Singapore11 March 2012
Kevin CohnVice President of Operations
@Atypon
And Other Questions to Ponder
Is Technology a Differentiator?
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Is Technology a Differentiator?2
New Tools for Old Purposes
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• Delivery
• Discovery
• Monetization
6
New Tools for Old Purposes
Is Technology a Differentiator?
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Content Delivery
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• Your platform
• Indexers
• Aggregators
• Archivers
• Your platform
• Indexers
• Aggregators
• Archivers
Deliver Where?
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• Metadata vs. full text
• PDF vs. HTML
• Emerging formats
Deliver What?
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Content Delivery &Discovery
Content Delivery
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Discovery: 199111
© Leonardo Finotti
Is Technology a Differentiator?
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Simple, Right?
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Not So Rudimentary
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Discovery: 201114
© Iwan Baan
Is Technology a Differentiator?
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• Limited preview
• No random access
• No serendipity
Regressions
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• 100% of “users” enter the library through the front door
• 75% of users enter your platform through the article page
Context Shift
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Replicate 1991
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Should I Add This Feature?
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• Users to find your content?
• Users to find more of your content?
• Users to use your content?
Does It Make It Easier For...
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Content Is King
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Context Is King
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Content Is KingBut Context Determines Its Worth
Content Is King
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Content Monetization
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• The current volume of a journal
• The back file of a journal
• A single article from a journal
What Are You Selling?
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• Individual vs. institution
• Print vs. online vs. combo
• Society member discounts
How Are You Pricing?
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More Flexibility
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• Content slice
• License
• Identity
• Price
Four Components
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• Articles that are > 6 months old
• Articles that contain multimedia
• Articles that cover a certain topic
Content Slice
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• Timeframe
• Limitations
License
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• Users from Singapore
• Referrals from Google
• Frequent visitors
Identity
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• An identity...
• To purchase a content slice...
• Under specific license terms
A Price Is For...
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Should I Add This Feature?
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• Users to find your content?
• Users to find more of your content?
• Users to use your content?
Does It Make It Easier For...
36
• Users to find your content?
• Users to find more of your content?
• Users to use your content?
• You to monetize your content?
Is Technology a Differentiator?
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New Tools for Old Purposes
Is Technology a Differentiator?
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Courtesy of Apple
Is Technology a Differentiator?
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The population of mobile Internet users willovertake desktop Internet users by 2014.
Morgan Stanley, April 2010
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Mobile users are twice as activeas non-mobile users.
Facebook, August 2010
Is Technology a Differentiator?
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• IP range
• Shibboleth
• Athens
• Login and password
• IP range
• Shibboleth
• Athens
• Login and password
• IP range
• Shibboleth
• Athens
• Login and password
• IP range
• Shibboleth
• Athens
• Login and password
• IP range
• Shibboleth
• Athens
• Login and password
Authentication Methods?
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• Delivery
• Discovery
• Monetization
43
New Tools for Old Purposes
Is Technology a Differentiator?
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44
Courtesy of Apple
Is Technology a Differentiator?
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Kevin CohnVice President of Operations
STM Course in Publishing, Singapore11 March 2012 @Atypon
And Other Questions to Ponder
Is Technology a Differentiator?