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PULSE REPORT

IRI Pulse Report Chilled and Fresh

Welcome to the Pulse H1 2015 edition for chilled and fresh. We hope

you find it useful. Please do not hesitate to contact us if you have any

questions or comments at [email protected].

H1 2015

IRIworldwide.com

PULSE REPORT

About the Report

2

• This chilled and fresh report is one of 10 super category reports designed to provide a

high-level comparison and analysis for retail markets across major countries in Europe.

• This report contains data gathered from around Europe. This market was split into the

following categories:

• Yogurts, dairy desserts and drinks

• Cream

• Eggs

• Margarines, butter, fats and spreads

• Milk

• Charcuterie

• Fresh vegetables

• Fresh fruit

• The report highlights key metrics, such as total sales figures, market trends, category

shares, and winners and losers for Europe and for individual countries.

• The data has been sourced from IRI retail databases and Eurostat, the statistical branch of

administration for the European Commission.

• The countries included in the report are: France, Germany, Italy, the Netherlands, Spain

and the United Kingdom (UK).

• The market channels used for each country in this report are as follows:

Country Channels used

UK Hypermarkets, supermarkets, drugstores and impulse outlets.

ES Hypermarkets, supermarkets, hard discounters and drugstores. It includes the Canary Islands.

DE Hypermarkets, supermarkets, hard discounters and drugstores.

NL Hypermarkets, supermarkets, hard discounters and drugstores.

IT Hypermarkets, supermarkets, small self service, hard discounters and drugstores.

FR Hypermarkets and supermarkets.

• For analytical purposes the data sourced from available retail databases has been

consolidated to provide consistent results. However, for some countries it was not possible

to source data pertaining to certain categories. Where this occurred, it has been

documented in the Notes section found at the end of the report.

• Cheese

• Chilled juices

• Fresh desserts

• Salads

• Tofu/soya

• Chilled dips and sauces

• Ready meals

• Chilled fish and seafood

PULSE REPORT

On the Radar

3

ECONOMIC FIGURES INFLUENCING CONSUMER BEHAVIOUR

Chilled and fresh has seen slight declines during the latest quarter versus year ago, as deflationary pressures continue to drive value down. In many countries, value declines have also been driven by the growth of private label and discounters.

In prior periods, higher prices have supported value, while volume has struggled in some categories. Deflationary pressure has in many cases caused value sales to drop at a greater rate than volume.

New product development (NPD)has played an important role across some categories, being less susceptible to pricing pressures, therefore adding category value.

POPULATION

IN MILLIONS

UNEMPLOYMENT

(%)

AVERAGE 12

MONTHS

INFLATION

RATES GDP IN MILLIONS (€)

Jan.

2014

Jan.

2015

Avg.

2014

Jun.

2015

Avg.

2014

Jun.

2015 2013 2014

France 65.8 66.3 10.3 10.2 +0.7 +0.2 2 116 565 2 132 449

Germany 80.7 81.1 5.0 4.7 +0.9 +0.4 2 820 820 2 915 650

Italy 60.7 60.7 12.7 12.7 +0.3 +0.0 1 609 462 1 616 253

Netherlands 16.8 16.9 7.4 7.0 +0.5 +0.1 650 857 662 770

Spain 46.5 46.4 24.5 26.6 +0.0 -0.6 1 049 181 1 058 469

United

Kingdom 64.3 64.7 6.1 5.6 +1.7 +0.6 2 017 193 2 222 912

Source: Eurostat, June 2015

PULSE REPORT

3 756 3 705 3 661 3 632 3 595 3 559

2 225 2 213 2 274 2 349 2 264 2 261

2 536 2 597 2 469 2 509 2 551 2 634

3 659 3 756 3 426 3 622 3 697 3 842

7 958 7 974 7 819 7 913 7 855 7 913

5 704 5 738 5 755

6 182 5 797 5 715

0

5,000

10,000

15,000

20,000

25,000

30,000

30-mar-14 29-jun-14 28-sep-14 28-dic-14 29-mar-15 28-jun-15

Eu

ro

s, in

millio

ns

Period Ending

France

Germany

Italy

Netherlands

Spain

UK

GLOBAL TRENDS

4

-0.5%

-3.8%

TOTAL EUROPE -0.4%

VALUE SALES IN MILLIONS (€)

Total EU 10 3295

DE 31 500

FR 23 449

IT 14 587

UK 14 447*

NL 10 163

ES 9 149

TOTAL CHILLED & FRESH VALUE SALES AND % CHANGE VERSUS PRIOR YEAR

*based on an exchange rate of €1.27 to the pound

+0.9%

+0.9%

+0.3%

TOTAL CHILLED AND FRESH VALUE SALES FOR THE LAST SIX QUARTERS

Source: IRI retail databases, period ending 28 June 2015 and prior five quarters

+0.4%

PULSE REPORT

KEY TRENDS

• The chilled and fresh market in Europe

ended 2014 with value sales in slight

decline (0.4%). Value sales also slid in the

second quarter versus year ago.

• Spain and France are helping to balance

out some of the decline that is coming

from the UK and Germany (which has

recently gone into decline).

• There are a combination of trends

impacting category sales across Europe.

The continued growth of private label and

discounters are putting downward pressure

on pricing in many categories, whilst in

others, increased promotions with

shallower deals have driven up prices while

depressing lift and sales volumes.

Europe

5

21 552 21 217

10 964

8 546

6 254 5 772 5 581 4 758 4 380

3 570

Euro Sales

Cheese Charcuterie Yogurts, Dairy Desserts & Drinks

Ready Meals Margarine, Butter, Fats & Spreads Milk

Chilled Juices Fresh Desserts Fresh Vegetables

Eggs

Eu

ros,

in m

illi

on

s

CATEGORY VALUE SALES IN THE LAST YEAR

Europe includes: France, Germany, Italy, the Netherlands, Spain and the United Kingdom

SHARE OF CHILLED AND FRESH VALUE FOR THE YEAR

Cheese 20.9%

Charcuterie 20.5%

Yogurts, Dairy Desserts & Drinks 10.6%

Ready Meals 8.3%

Margarine, Butter, Fats & Spreads 6.0%

Milk 5.6%

Chilled Juices 5.4%

Fresh Desserts 4.6%

Fresh Vegetables 4.2%

Eggs 3.5%

Fresh Fruit 2.6%

Salads 2.5%

Chilled Fish and Seafood 2.4%

Cream 1.9%

Chilled Dips and Sauces 0.8%

Tofu / Soya 0.1%

Source: IRI retail databases, period ending 28 June 2015

PULSE REPORT

Europe

6

Europe includes: France, Germany, Italy, the Netherlands, Spain and the United Kingdom

TOP LOSERS: VALUE SALES CHANGE VERSUS A YEAR AGO (€)

TOP WINNERS: VALUE SALES CHANGE VERSUS A YEAR AGO (€)

280.5

104.0

90.3

77.6

51.4

0 200

Ready Meals

Cheese

Salads

Fresh Vegetables

Fresh Fruit

Millions Euros, in millions

21 552 21 217

10 964

8 546

6 254

0.5 -0.2 0.4

3.4 -5.8

Cheese

Charc

ute

rie

Yogurt

s, D

airy

Dessert

s &

Drinks

Ready M

eals

Marg

arine,

Butt

er,

Fats

& S

pre

ads

Eu

ro

s, in

mil

lio

ns

Euro Sales % € vs. YA

TOP 5 CATEGORIES: EVOLUTION

Value sales (€) and % change versus a year ago

CATEGORY INSIGHTS

• Ready meals have overtaken cheese to

become the key contributor to growth

within chilled and fresh foods, with

Germany and Italy showing above-average

value sales growth.

• Margarine, butter, fats & spreads and milk

categories have seen the biggest value

declines, due to a combination of factors

(e.g. price deflation/discounters/switching

to other categories, etc.) that have driven

price down.

• With increased pressure on prices in many

categories, new product development has

been a driver of category growth and

maintaining value. This trend is prevalent

in yogurts, butter and dairy drinks, where

increased demand for naturalness and

beneficial ingredients (such as protein,

lactose free and less processed products)

are key drivers of new product innovation.

- 85.7

- 91.6

- 175.4

- 328.6

- 382.3

-500 -300 -100

Cream

Eggs

Chilled Juices

Milk

Margarine, Butter, Fats& Spreads

Euros, in millions


PULSE REPORT

France

7

5 461

4 683

2 880 2 521

1 620 1 336 1 200 1 078

907 623

Euro Sales

Charcuterie Cheese Ready Meals

Yogurts, Dairy Desserts & Drinks Chilled Fish and Seafood Margarine, Butter, Fats & Spreads

Fresh Desserts Salads Eggs

Fresh Vegetables

Eu

ros,

in m

illi

on

s



Charcuterie 23.3%

Cheese 20.0%

Ready Meals 12.3%




Fresh Desserts 5.1%

Salads 4.6%

Eggs 3.9%


Chilled Juices 1.6%

Cream 1.2%

Fresh Fruit 1.1%

Milk 0.4%

Tofu / Soya 0.4%



KEY TRENDS

• Volume sales of fast moving consumer

goods (FMCG) have been stable since the

beginning of 2015. Despite a high level of

deflation (down 1.4%), value sales are

experiencing low levels of growth (+0.5%),

as consumers continue to trade up.

• Chilled and fresh markets are in line with

the total FMGC market (volume sales up

0.3% and volume sales up 0.7%).

• Sales are stable, largely due to promotional

actively in total FMGC as a whole as well as

the chilled and fresh market.

• The average growth in chilled and fresh

doesn’t reflect the different quarterly

evolutions: growth on Q1 (+1.4% volume)

and sales decrease on Q2 (-1.1% volume).

• Factors influencing Q2 sales decline:

− High temperatures in June impacted

the growth of dairy products (cheese,

fats& spreads and dairy desserts).

− Promotions were not able to sustain

the growth of chilled and fresh.

PULSE REPORT

France

8



56.8

48.6

44.5

41.7

19.0

0 40

Ready Meals

Salads

Cheese

Charcuterie

Fresh Desserts


5 461

4 683

2 880

2 521

1 620

0.8 1.0 2.0 -0.8 0.1

Charc

ute

rie

Cheese

Ready M

eals

Yogurt

s,

Dairy

Dessert

s &

Drinks

Chille

d F

ish a

nd

Seafo

od

Eu

ro

s, in

mil

lio

ns




- 1.5

- 4.0

- 10.5

- 20.1

- 21.4

-25 -15 -5

Milk

Cream

Eggs

Margarine, Butter, Fats& Spreads

Yogurts, Dairy Desserts& Drinks

Euros, in millions


CATEGORY INSIGHTS

• Charcuterie is still the primary contributor

to chilled and fresh category performance

in France. Value sales grew slowly

(+0.6%) during H1, supported by good

performance within drawn standard poultry

and poultry ham.

• Cheese is stable, despite high

temperatures in Q2. Hard cheeses and

mountain cheeses led sector growth in Q1

(+3.0% value), but value sales fell 3.0%

in Q2.

• Ready meals performed well in H1 (+2.6%

value sales), driven by the success of hot

snacks, pasta and sandwiches.

• Yogurts and dairy desserts saw value sales

decline 2.0% during Q2 2015.

PULSE REPORT

7 888 7 680

2 816 2 699 2 510

1 934

1 255 1 209 1 170 1 116

Euro Sales

Charcuterie Cheese Yogurts, Dairy Desserts & Drinks

Chilled Juices Margarine, Butter, Fats & Spreads Ready Meals

Fresh Desserts Eggs Salads

Cream

Germany

9


Eu

ros,

in m

illi

on

s


Charcuterie 25.0%

Cheese 24.4%


Chilled Juices 8.6%


Ready Meals 6.1%

Fresh Desserts 4.0%

Eggs 3.8%

Salads 3.7%

Cream 3.5%

Milk 3.1%


Tofu / Soya 0.1%



KEY TRENDS

• In Germany, performance of chilled and fresh

was much weaker (-0.5%) than most other

European countries.

• The negative development was driven by hard

discounters (-3.5%; €-365.1 million),specially

Aldi ( -5.2%; €-281.1 million). Considerable

declines in base volume (-5.7%) triggered the

heavy loss in hard discounters. Currently hard

discounters account for nearly one-third of the

category value sales.

• Private label registered a value decline of -

€182.1 million with a value share of 49.9%

(down 0.4 points). National brands displayed a

much better performance, generating €56.3

million of gain.

• Cheese and charcuterie account for almost half

of the chilled and fresh value sales. Charcuterie

lost considerably, while the cheese sector was

able to generate value gain (+1.4%).

• Discounters account for 48.2% value share of

chilled and fresh sales, while hypermarkets

hold 40.1% share.

PULSE REPORT

7 888 7 680

2 816 2 699 2 510

-1.5 1.4 4.4 -2.3 -9.0

Charc

ute

rie

Cheese

Yogurt

s,

Dairy

Dessert

s &

Drinks

Chille

d J

uic

es

Marg

arine,

Butt

er,

Fats

& S

pre

ads

Eu

ro

s, in

millio

ns


Germany

10



118.8

108.2

105.5

30.9

20.8

0 100

Yogurts, DairyDesserts & Drinks

Cheese

Ready Meals

Salads

Fresh Desserts




Euros, in millions


CATEGORY INSIGHTS

• Strong growth in milkshakes (+7.1%) and

yogurt (+3.3%) drove growth for the yogurts,

dairy desserts & drinks segment. More than

54% of growth came from hypermarkets. The

category grew in both base and promotion

volume and also gained from price inflation.

• The cheeses sector drove the value gain in the

cheese segment, while quark sector

experienced a dip in sales ( -1.0%; €-9.3

million). Both these sectors declined in base

sales. While promotion growth successfully

offset the base decline in the cheese sector, it

could not compensate the base losses in quark.

• Considerable declines in butter (-10.0%; €-

194.3 million) drove the negative development

in margarine, butter, fats & spreads. Dips in

base volume sales and price triggered the

negative development. The segment declined

across all channels, with the sharpest declines

occurring in discounters.

• Chilled meat experienced sharp sales declines,

due to decreasing promotional activity. This

resulted in negative development in

charcuterie. The majority of the declines came

from hard discounters.

- 30.8

- 53.7

- 63.1

- 123.8

- 248.0

-300 -100

Milk

Eggs

Chilled Juices

Charcuterie

Margarine, Butter,Fats & Spreads

Millions

PULSE REPORT

Italy

11

3 482

2 155 2 082

1 576 1 389

1 137 973

711

429 385

Euro Sales

Cheese Charcuterie Fresh Vegetables

Yogurts, Dairy Desserts & Drinks Ready Meals Fresh Fruit

Milk Eggs Margarine, Butter, Fats & Spreads

Fresh Desserts


Eu

ros,

in m

illi

on

s


Cheese 23.9%

Charcuterie 14.8%



Ready Meals 9.5%

Fresh Fruit 7.8%

Milk 6.7%

Eggs 4.9%


Fresh Desserts 2.6%


Cream 0.5%

Chilled Juices 0.2%


KEY TRENDS

• In H1 2015, FMCG sales were higher versus the

prior year. For chilled and fresh, value performance

was positive while volume was negative (FMCG

+1.2%; chilled and fresh +1.0%); chilled and fresh

volume declined for the period, while total grocery

was essentially flat (-1.0% and +0.1%,

respectively).

• Some of the largest chilled and fresh categories are

seeing notable shifts in volume and value.

Vegetables and charcuterie are experiencing

positive growth (5.7% and 5.4%, respectively).

Cheese and yogurt are seeing negative value trends

(-1.0% and -0.5%, respectively).

• Fresh meat, ready meals and fresh drinks are

enjoying significant increases in both volume and

value. Fresh meat is standing out, driven by the

shift of some products from random weight to fixed

weight. For ready meals, there is a noticeable

increase of promotional pressure, number of

references and a slight increase of the average

volume price. Fresh drinks increases are due to

high average temperatures.

• The decline of functional yogurts has slowed,

impacting the overall market. Emerging segments

of Greek and soya yogurt show strong performance.

PULSE REPORT

Euros, in millions

Italy

12



120.0

43.9

30.3

26.2

6.8

0 100

Ready Meals

Fresh Vegetables

Charcuterie

Fresh Fruit

Chilled Dips andSauces


3 482

2 155 2 082

1 576 1 389

-0.9 1.4 2.2

-1.2 9.5

Cheese

Charc

ute

rie

Fre

sh V

egeta

ble

s

Yogurt

s,

Dairy

Dessert

s &

Drinks

Ready M

eals

Eu

ro

s, in

mil

lio

ns





CATEGORY INSIGHTS

• H1 2015 has seen an increase in inflation.

In the chilled and fresh markets, prices

were higher versus year ago (+2.1%),

driven primarily by fresh drinks, fixed

weight fresh fruit and charcuteries (up

4.3%, 7.3% and 1.4%, respectively).

• Private label has achieved a very high

share of chilled and fresh value sales

(27.1%, versus a FMCG average of

21.5%), and share is stable. Private label

promotional pressure is decreasing and it

is aligned to the category average (18.4%

versus 17.3%). The reduction in

promotional prices hasn’t impacted uplift

(uplift +6.1% versus year ago).

• The categories with the highest

promotional activity are fresh pasta,

cheese, yogurt, charcuterie, fresh meat,

fresh seasonings and fresh fruits. In each

of these categories, about 30% of volume

is sold on deal and promotional

effectiveness has slipped versus last year.

- 18.9

- 21.1

- 21.4

- 30.9

- 61.6

-80 -40 0


Eggs


Cheese

Milk

PULSE REPORT

The Netherlands

13

KEY TRENDS

• Solid growth is on the horizon for the

Dutch economy. Consumer trust and

domestic demand are on the rise. Total

supermarket sales grew 2.3% during

the first half of 2015.

• The chilled and fresh category is critical

to the supermarket channel, with sales

accounting for 42.7% of channel sales.

• The chilled and fresh category

experienced a positive value growth of

1.7%.

• Fresh fruit and vegetables (+3.9%),

ready meals (+3.7%) and cheese

(+1.8%) showed the highest sales

growth.

• Charcuterie (-1.2%) sales are

experiencing a negative value trend.

Also margarine, butter, fats & spreads

(-2.6%) sales declined.

2 872

1 675

1 265 1 264

462 391 391 378 354 325

Euro SalesCharcuterie Fresh Vegetables

Cheese Fresh Fruit

Fresh Desserts Margarine, Butter, Fats & Spreads

Milk Yogurts, Dairy Desserts & Drinks

Ready Meals Chilled Fish and Seafood


Eu

ros,

in m

illi

on

s


Charcuterie 28.3%


Cheese 12.4%

Fresh Fruit 12.4%

Fresh Desserts 4.5%


Milk 3.8%


Ready Meals 3.5%


Salads 2.9%

Eggs 2.3%

Chilled Juices 1.7%

Cream 0.6%


Tofu / Soya 0.0%


PULSE REPORT

The Netherlands

14



31.2

21.0

19.1

16.8

16.6

0 20 40

Chilled Juices

Fresh Fruit

Cheese

Fresh Vegetables

Chilled Fish andSeafood


2 872

1 675

1 265 1 264

462

-2.2 1.0 1.5 1.7 -1.6

Charc

ute

rie

Fre

sh V

egeta

ble

s

Cheese

Fre

sh F

ruit

Fre

sh D

essert

s

Eu

ro

s, in

mil

lio

ns




CATEGORY INSIGHTS

• Charcuterie shows a decline because

consumers in general are eating less meat

than before. In contrast, poultry and

vegetarian meals, which are perceived to

be healthier, are experiencing good growth.

• The growth in fresh fruit sales was mainly

driven by increased sales in soft fruit

(blueberries and grapes), citrus fruit and

bananas.

• Value growth in the chilled juices segment

was mainly boosted by private label.

• Cheese value sales increased 1.8%, mainly

driven by cheeses that are popular on

salads, such as mozzarella and goat

cheese.

• Milk had a 6.6% decline in value sales,

mainly due to deflationary prices.

Euros, in millions


- 0.2

- 7.6

- 11.1

- 15.0

- 64.9

-80 -40 0

Cream

Fresh Desserts


Milk

Charcuterie

PULSE REPORT

Spain

15

KEY TRENDS

• Recent economic news for Spain has been

positive, with the GDP growing 1.9% in H1

2015 versus the prior year, with growth

faster than the European average.

• Sales of fresh produce grew by more than

3% in June; fresh produce is in high

demand.

• High temperatures contributed to strong

growth across a handful of categories,

including ice cream and water (which grew

13%), during the month of June.

• Promotional activity has decreased across

chilled and fresh in 2015, and remains

generally lower than the FMCG average of

19.6%.

2 841

1 958

1 600

728

513 511 367

210 143 141

Euro Sales

Charcuterie Yogurts, Dairy Desserts & Drinks Cheese

Ready Meals Eggs Fresh Desserts

Chilled Fish and Seafood Margarine, Butter, Fats & Spreads Chilled Dips and Sauces

Cream


Eu

ros,

in m

illi

on

s


Charcuterie 31.0%


Cheese 17.5%

Ready Meals 8.0%

Eggs 5.6%

Fresh Desserts 5.6%




Cream 1.5%

Chilled Juices 0.6%

Salads 0.4%

Milk 0.4%


PULSE REPORT

Spain

16



71.6

27.3

14.8

7.5

7.5

0 50 100

Charcuterie

Chilled Fish andSeafood

Ready Meals

Fresh Desserts



2 841

1 958

1 600

728

513

2.6

-1.9 0.2

2.1

-1.5

Charc

ute

rie

Yogurt

s,

Dairy

Dessert

s &

Drinks

Cheese

Ready M

eals

Eggs

Eu

ro

s, in

mil

lio

ns




CATEGORY INSIGHTS

• The charcuterie and frozen products

sectors continue to enjoy value growth,

driven by the strength national brands.

While national brands are growing, private

label charcuterie and frozen products

experienced declines during the past year.

• Almost all segments of the cheese

category have struggled to find growth,

despite the fact that promotional activity

changed very little during the past year.

National brand cheeses are seeing slight

growth (1.1%), while private label cheese

is in decline.

• Yogurts, dairy desserts and drinks have

seen sharp declines, down 1.9% year on

year.

Euros, in millions


- 0.1

- 2.8

- 7.8

- 12.3

- 38.2

-50 -30 -10

Milk

Cream

Eggs



PULSE REPORT

The United Kingdom

17

KEY TRENDS

• Value sales continued to decline in 2015 versus

year ago (-4.3% Q1 and -4.0% Q2) and are

under-performing compared to total FMCG

(-1.8% in the latest 12 week ending compared

last year).

• Although UK GDP is looking better, many of the

underlying causes of the consumer recession

have not substantially changed.

• The Consumer Price Index (inflation) was flat

during the first half of 2015, due to sharp

declines in oil prices and a continuing

supermarket price war.

• Milk remains the biggest sector and a key focus

for retailers looking to drive shoppers into

stores and demonstrate price competitive

strategies. Conventional fresh milk prices were

down 7.4% (much further than the total

market) in the first half of the year versus year

ago, contributing to significant value sales

declines for the sector.

• The continued growth of hard discounters in the

UK has placed significant competitive pressure

for the top four retailers. The struggle is

particularly fierce in commodity products, where

private label takes a larger share.

3 313

2 842

2 250

1 715

1 378 1 261

946

400 342

Euro Sales

Milk Cheese Chilled Juices

Yogurts, Dairy Desserts & Drinks Margarine, Butter, Fats & Spreads Ready Meals

Fresh Desserts Chilled Dips and Sauces Cream


Eu

ros,

in m

illi

on

s


Milk 22.9%

Cheese 19.7%

Chilled Juices 15.6%



Ready Meals 8.7%

Fresh Desserts 6.5%


Cream 2.4%


PULSE REPORT

The United Kingdom

18



6.2

1.2

0 4 8




3 313

2 842

2 250

1 715

1 378

-6.2 -1.4 -6.7

0.1

-4.8

Milk

Cheese

Chille

d J

uic

es

Yogurt

s,

Dairy

Dessert

s &

Drinks

Marg

arine,

Butt

er,

Fats

& S

pre

ads

Eu

ro

s, in

millio

ns




CATEGORY INSIGHTS

• Second only to milk, chilled juices is the

chilled and fresh category showing the

largest drop in value sales versus a year ago.

Even though promotional activity is up

(71.4% of volume is sold on deal) volume

sales are down. Base sales are the biggest

contributor to this decline. Value sales are

declining at a slightly faster rate than

volume, as the category prices fall.

• Cheese value sales slipped into decline this

year. Volume is declining due to falling

promotional uplift (despite stable levels of

volume on deal); the sector is also

experiencing some price deflation.

• The margarine, butter, fats and spreads

sector continues experience value sales

declines. Base sales remain under pressure

from hard discounters, as well as declines in

host products, such as bread, and the rise of

breakfast on the go. Private label block butter

has become part of the retailer price wars. In

Q4, private label everyday block butter prices

fell 9.0% versus year ago, whilst prices for

total butter, spreads and margarine increased

1.2%.

Euros, in millions


- 40.7

- 47.7

- 69.3

- 162.1

- 219.6

-250 -150 -50

Cheese

Cream


Chilled Juices

Milk

PULSE REPORT

Final Notes

19

Notes on category definitions for countries

Due to the diverse products found in individual countries across this market it was necessary to

consolidate the available data into the categories in this report. In some cases it wasn’t always

possible to align products across all 6 countries hence the need to highlight any anomalies in

the report. Those exceptions are listed below:

Eggs

• The UK data in this report does not include this category.

Margarine, butter, fats and spreads

• The UK data in this report does not include fats in this category.

• The Spain data in this report does not include fats in this category.

Tofu/soya


• The Spain data in this report does not include this category.

Chilled fish and seafood


• The Italy data in this report does not include this category.

Charcuterie


Fresh vegetables



• The Germany data in this report does not include this category.

Fresh fruit



• The Germany data in this report does not include this category.

PULSE REPORT

Resources

20

About IRI. IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC

health care, retailers and media companies to grow. With the largest repository of purchase, media, social, causal and

loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides over 5,000 clients globally in

their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver growth.

www.IRIworldwide.com

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Copyright © 2015 Information Resources, Inc. (IRI). All rights reserved. IRI, the IRI logo and the names of IRI products and services

referenced herein are either trademarks or registered trademarks of IRI. All other trademarks are the property of their respective owners.

FOR MORE INFORMATION

Please contact Desa Griffiths,

IRI at [email protected] or

+44 (0)1344 746192 with questions or comments about this report.

To gain insight into opportunities across specific categories, segments, channels or retailers,

contact your IRI client service representative regarding custom analyses leveraging the

following resources:

• InfoScan Census® is a syndicated retail tracking service that enables manufacturers and

retailers to acquire industry insights used to make better business decisions. InfoScan

Census utilises the data that IRI collects from grocery, drug, and mass merchandise retailers

to provide the most comprehensive and accurate syndicated data offering in the FMCG

sector. With access to accurate, granular detail by category, geography, measure, and time

period, clients have the tools needed to develop marketing and sales strategies based on

product performance, distribution, and promotion responsiveness. All data about chilled and

fresh comes from InfoScan Census.

• IRI Consulting provides strategic insights and advice leveraging a variety of data sources,

predictive analytics, enabling technologies, and business analyses to help FMCG

manufacturers and retailers address significant sales and marketing issues effectively.

http://www.iriworldwide.com/

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