IOT Oversharing: Stop Sending My Stuff to the Cloud

IOTAConf - Oct 21, 2014. San Francisco, California

Ramin Firoozye @raminf

Common Patterns

#1

#2

Common Denominator

Why?

1. Device Cost (BOM)

2. Device complexity

3. Server Analytics

4. Social /Sharing

5. Business Model

Types of Data

• Presence

• Interactions

• Video

• Audio

• Proximity

• Health/Sleep

• Home/Office

• Usage

• Diagnostics

• Raw data

Don’t worry

It’s anonymized

It’s secure

It’s aggregated

You are sending data

From inside your home

From your body

From your blood

To the Internet

Happily

The question is…

Are you the customer

or…

Are you the product?

Is the hardware there to benefit you

or as a front-end

for the service?

• If company > $5M in VC • Resells the data, or • Thinks SSL == security

You are the product

Is there any core feature of the product

that NEEDS

to be on the cloud?

NO(Odds are)

Alternatives?

Data Storage

Device

Gateway

Server

What data absolutely

needs to reside where?

Secure Data StorageDevice

Gateway

Server

Private Hub

Private Hub

• Local processing

• Secure storage

• Internet

• Encryption

• Incoming Server

Private Hub• Gateway to/from

WiFi

• Bluetooth LE

• Zigbee

• ZWave

Expensive Large

Powerful

?

Expensive Large

Powerful

Raspberry Pi

• ~$60 (with WiFi + BT add-ons)

• Additional storage (USB)

• Linux

• Incoming server

PogoPlug

• $50

• Gigabit Ethernet + USB + SD

• Linux

• Built-in server

Intel Edison

Intel Edison

• Dual-core Atom (x86) + Quark

• 1GB RAM / 4GB SD-RAM

• WiFi + Bluetooth + BTLE

• Linux

Intel Edison

• 40 I/O ports (incl. SD + USB)

• Postgres + node.js

• MQTT mesh

• $50 retail (unit 1)

Inexpensive Small

Powerful

Alternative Gateway

Proxy Gateway

Mobile Mesh

Advantage: no phone

• Data Storage • Analytics • Push notification • Incoming Server • Protocol gateway

• Local Mesh • Range extender • Fault-tolerant • RAID backup • Family sharing

Good Price / Power Open

Secure

1. Device Cost (BOM)

2. Device complexity

3. Server Analytics

4. Social /Sharing

5. Business Model

?

Is the hardware there to benefit you

or as a front-end

for the service?

No more excuses

Stop sending all my stuff to

the cloud

Send only what is needed… and no more

Q&ARamin Firoozye

@raminf

Image Credits

The Ugly Beauty: Photo by Juju Boubou - http://flic.kr/p/ir6vPs Eclat d'eau, splash: Photo by Alexandre Tomhar - http://flic.kr/p/9dNiz1 Secure Moon: Photo by mikecogh - http://flic.kr/p/9iG4rJ Anonymous Suit Logo: Photo by Anynonymoose - http://flic.kr/p/4WHtzA Completed: Photo by xiu×5 - http://flic.kr/p/8hnUta Bohermeen 5 Mile 2014: Photo by Peter Mooney - http://flic.kr/p/oPKwjc Diabetes Test: Photo by .v1ctor Casale. - http://flic.kr/p/hyE2be Happy Man: Photo by Neal. - http://flic.kr/p/6jtBYq Raspberry Pi - Model A: Photo by SparkFunElectronics - http://flic.kr/p/ejXenn Intel Edison: Photo by SparkFunElectronics - http://flic.kr/p/po161a

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(c) 2014 - Ramin Firoozye - All Rights Reserved