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INVESTOR‘S DAY 19 November 2019

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I N V E S T O R ‘ S D AY

19 November 2019

BUSINESS MODEL

& GROWTH DRIVER

19 November 20193 ALSO Investor's Day

MORE – ALSO’S SUSTAINABLE AND PROFITABLE GROWTH STRATEGY

The introduction of MORE in 2012 laid the foundation

for the steady and sustainable development

MAINTAIN

OPTIMIZE

REINVENT

ENHANCE

1 SUSTAINABLE PROFITABLE GROWTH

2 CAPITAL STRUCTURE

3 PROFITABILITY

ALSO attains growth that takes into account

the capital structure and profitability of the

company. These cornerstones define the

conflicting priorities of our activities, and

every decision is made on this basis

1

2

3

19 November 20194 ALSO Investor's Day

THE 3 BUSINESS MODELS

MARGIN

SUPPLY

SOLUTIONS

AS-A-SERVICE

VOLUME

Mainly

transactional

Mainly

recurring

Mainly

transactional

REVENUE TYPECUSTOMER

RETENTION

19 November 20195 ALSO Investor's Day

MEASURES TO INCREASE VALUE 2012 – 2019ALSO BECOMING A TECHNOLOGY PROVIDER

MAINTAIN Business ALSO, Actebis and Acquisitions

OPTIMIZE

SUPPLY Organic growth

PROFITABILITY LEVERSBusiness Model Mix, Customer Mix, Vendor Mix,

Product Category Mix, Operational Excellence

IT SYSTEMSHarmonizing ERP (14 SAP introductions), BI, CRM, Web

shop

PROGRAMS POP, PIP, KISS, NWC, COC, Transformation

REINVENT

SOLUTIONS/SERVICES Development

PLATFORMS ACMP, IoT, Security, Streaming

ENHANCE ACQUISITIONSBusiness models and regions

(20 acquisitions in 16 countries and integration)

19 November 20196 ALSO Investor's Day

► MEASURES DEFINED FOR VALUE INCREASE

FURTHER GROWTH DRIVERSMEASURES 5 YEARS

MAINTAIN Customers, manufacturers, credit lines

OPTIMIZE Organic growth ► Transactional

► Consumptional

REINVENT Expanding platforms ► IoT

► Security

► Streaming

ENHANCE Regional expansion Eastern Europe

New acquisitions

6 19 November 2019 ALSO Investor's Day

TRACK RECORD& OUTLOOK

19 November 20198 ALSO Investor's Day

TURNOVER, EBT, CASH IN MIO. €

RESULTS

► SHAREHOLDERS WERE PAID A TOTAL OF € 133 MILLION IN DIVIDENDS FROM 2012 TO 2018

► PERFORMANCE OF ALSO ABOVE MARKET LEVEL

► € 1.2 BILLION ADDITIONAL MARKET CAPITALIZATION IN 8 YEARS (UNTIL 10/2019)

SHARE PRICE, INDICES

19 November 20198 ALSO Investor's Day

-50

0

50

100

150

200

250

0

2.000

4.000

6.000

8.000

10.000

12.000

2012 2013 2014 2015 2016 2017 2018

Umsatz EBT Free cash flow

ALSO

0%

50%

100%

150%

200%

250%

300%

350%

400%

450%

2012 2013 2014 2015 2016 2017 2018 2019

ALSO SPI DAX

ALSO

19 November 20199 ALSO Investor's Day

20182017201620152014

9.188.89

7.987.79

7.24

104.1

97.7100.1

96.1

88.3

152.7157.3

146.0140.0

123.9 3.00

2.75

2.25

1.90

1.60

4

3

2

5

1

Net sales (in Bn. €)

EBITDA(in Mio. €)

Cashflow before changes

in working capital (in Mio. €)

Dividend (per share in CHF)

STRONG TRACK RECORD – ALSO KPIs

70

80

60

50

40

90

100

20

10

30

140

160

120

100

80

180

200

60

20

40

1

2

3

4

5

6

7

8

9

10

19 November 201910 ALSO Investor's Day

Expectation*

10-15 163-168

153

2018 Improvements * Before Adaption of IFRS 16 (Leasing)

186-191

Expectation including

IFRS 16 effect

EXPECTATIONS 2019EBITDA IMPROVEMENT 10–15 MIO. €

► OVER HALF OF TARGET ACHIEVED DUE TO ACCELERATED TRANSFORMATION

19 November 201910 ALSO Investor's Day

19 November 201911 ALSO Investor's Day

109.4 113.5123.9 140

146

157.3 152.7

EBITDA

in Mio. €

ROCE in % 12.7 12.711.5 11.2

1313.5

11.8

2012 2013 2014 2015 2016 2017 2018 Midterm

MIDTERM OUTLOOK

19 November 201911 ALSO Investor's Day

► CLEAR FOCUS ON DELIVERING OPERATING AND FINANCIAL RESULTS

GROWTH

C L O U D

DRIVERS

19 November 201913 ALSO Investor's Day

ALSO CH – ECOSYSTEM

LOGISTICS

SERVICES

ALSO

CLOUD

CYBER

SECURITY

HW/SW

VENDORS

GRAPHICS

REPAIR

SERVICES

E-COM

FINANCIAL

SERVICES

STREAMING

IOT

ALSO CH

TELCOS

CORPORATE &

VALUE ADDED

RESELLER

RETAILERS

OTHERS

SMB-RESELLERS

ETAILER

1BN.CHF

TURNOVER

MARKET SHARE

ALSO SCHWEIZ AG

28%

19 November 201914 ALSO Investor's Day

ALSO CLOUD MARKETPLACE ECOSYSTEMSTRUCTURE AND COMPONENTS

14

► ALSO B2B Market-

place PaaS Partners

PROVIDERS/

VENDORS

SOLUTION

AGGREGATORS/

DISTRIBUTORS

ECOSYSTEM/

CHANNEL PARTNERSB2B CUSTOMERS

► Datacenter Providers

► Devices Providers

► Software Providers

► IT Services Providers

► Corporate Resellers

► SMB Resellers

► VARs

► Telco

► Service Providers

► Retailers

► Distributors

► SMB

► Enterprise

► ISVs

PARTNERS

PLATFORM

SERVICES

IaaS –

Infrastructure as a Service

DaaS –

Devices as a Service

SaaS –

Software as a Service

PaaS –

Platform as a Service

ALSO Cloud Market Place (ACMP)

19 November 201915 ALSO Investor's Day

ALSO CH CLOUD MARKET PLACE

15 ALSO Investor's Day

Development HY 2019

► Seats: +50%

Characteristics

1. Simple User Management

2. Automatized settlement of invoices

3. Unique detailed reporting

4. White label marketplace possible

5. Offer up to and including hardware

workplaces

Thanks to the superiority of the ACMP we

were able to win over 1 000 channel partner

as «… as a Service» clients in a short time

By our own efforts, only in CH, impossible!

19 November 201916 ALSO Investor's Day

MONETIZATION OF THE CH CLOUD MARKET

16

▪ INCREASE NUMBER OF SEATS

▪ INCREASE REVENUE PER SEAT

DRIVERS

GROWTH

I O T

19 November 201918 ALSO Investor's Day

IOT ECOSYSTEMSTRUCTURE AND COMPONENTS

► MONETIZE IOT ECOSYSTEM COMPONENTS – EXPAND PLATFORM CAPABILITIES

19 November 201918 ALSO Investors Day

END TO END SECURITY

Cybersecurity partners

DEVICES► Sensors (Temp, Pressure, …)

► Actuators (Lock, Valve, Light, …)

Vendor

CONNECTIVITY► Protocols (LoRa, NB-IoT, ...)

► Providers (WiFi, MAN, WAN, …)

Telco

PLATFORM► Connect & Collect devices

► Visualize & Use the data

ALSO

APPLICATION► Mobile & Web apps

► Machine interface (API)

System Integrator

SERVICES

Resellers

19 November 201919 ALSO Investor's Day

IOT MONETIZATIONOPTIONS

Reseller End user

► SMB

► Enterprise

► VAR

► System

Integrators

► SMB

Hardware

► Sensors

► Actors

► Infrastructure

Software

► Connectivity

► Cyber Security

Professional Services

► Connectivity

Vendor

Subscription

► Platform

► Hardware

Buy

► Hardware

► Professional Services

Subscription

► Services

► Applications

► Hardware

Buy

► Hardware

► IOT PLATFORM OFFERS MULTIPLE MONETIZATION OPTIONS – EXPLOIT MARKET GROWTH

19 November 201919 ALSO Investor's Day

Platform

19 November 201920 ALSO Investor's Day

2019 2024

240

501

12

1925

11

5

60

90

10

25

50

MARKET DEVELOPMENTTOTAL ADDRESSABLE MARKET (TAM) IOT BY ECOSYSTEM COMPONENTS | EUROPE IN B€

19 November 201920 ALSO Investor's Day

► TAM GROWS BY 37% EACH YEAR UNTIL 2024 – MONETIZATION OPPORTUNITIES IN EACH

ECOSYSTEM COMPONENT

Growth phases

► Prototyping

► Solution applications

► Data monetization

Resellers

► Telco Operators

► System Integrators

► PaaS Partners

MONETIZATION FOCUS

Cyber Security

Services

Applications

Platform

Connectivity

Devices

19 November 201921 ALSO Investor's Day19 November 201921 ALSO Investor's Day

► RAPID DEPLOYMENT AVAILABLE TODAY – NEXT: INTEGRATE ANALYTIC APPLICATIONS

REFERENCE CASE: PORT OF ANTWERPRAPID DEPLOYMENT

PROBLEM

SOLUTION

Port authorities do not know when lifebuoys are stolen/damaged;

hence risk to life

Get notified when lifebuoy is removed to redirect cameras to buoy’s

location

SEP

2018

DEZ

2018

NOV

2019

Ideation workshop and

first solution deployed

Vendor for hardware finalized

and LoRa network set up

OKT

2018

JAN

2019

AllThingsTalk

first introduced

Deployment of <10 devices

tested for business case250+ devices deployed

and increasing

DRIVERSC Y B E R S E C U R I T Y

GROWTH

19 November 201923 ALSO Investor's Day

CYBERSECURITY ECOSYSTEMSTRUCTURE AND COMPONENTS

23

► ALSO B2B Market-

place PaaS Partners

PROVIDERS/

VENDORS

SOLUTION

AGGREGATORS/

DISTRIBUTORS

ECOSYSTEM/

CHANNEL PARTNERSB2B CUSTOMERS

► Situation Awareness

► Infrastructure Security

► Application Security

► Data Security

► Business Continuity

► Others (e. g. Insu-

rance)

► Corporate Resellers

► SMB Resellers

► VARs

► Telco

► Service Providers

► Retailers

► Distributors

► SMB

► Enterprise

► ISVs

► Customer’s suppliers

PARTNERS

ALSO Cloud Market Place (ACMP)

PLATFORM

CYBERSECURITY

PLATFORM

(CYE HYVER) IaaS ConsultingDaaSSaaS

CYBERSECURITY

SERVICES &

SOLUTIONSSecurity assessment and

mitigation

19 November 201924 ALSO Investor's Day

PLATFORM

19 November 201924 ALSO Investor‘s Day

Plan &

Remediate

Understand

Your Risk

Assess

End Customer Organization Business Ecosystem

PREDICTIVE ANALYTICS AND OPTIMAL MITIGATION PLANNER

VENDOR ASSESSMENTEXPOSURE VISIBILITY

CYE AUTOMATIC ASSESSMENT

PLATFORM

CYE

EXPERTSVETTED

COMMUNITY

ALSO Cloud Market Place (ACMP)Cybersecurity

Marketplace

► SOFTWARE BASED AUTOMATED SYSTEMATIC APPROACH TO CYBERSECURITY MONITIZATION

THROUGH CHANNEL

ALSO CHANNEL PARTNERS

19 November 201925 ALSO Investor's Day

► PRIORITIZATION OF GAPS BASED ON MAX-FLOW MIN-CUT (TIME, COST)

THREAT SOURCE ORGANIZATION CRITICAL ASSETS

CRITICAL

INFRA

PRIVACY

SENSITIVE

DATA

INTERNET

ATTACKER

ON-SITE

ATTACKER

ROGUE

EMPLOYEE

3RD PARTY \

ECOSYSTEM

Remote File

Inclusion

83%

Misconfigured

DB

72%

Tier 1 Admin

Auth Bypass 71% File Upload 92%

Vulnerable File

Upload

91%

Poor End-

Point

Protection

24%

Misconfigured

access rights

91%

Password

Reuse

48%

PLATFORM FEATURE EXAMPLE – ATTACK GRAPH ANALYSIS

REPUTATION

19 November 2019 ALSO Investor’s Day25

19 November 201926 ALSO Investor's Day19 November 201926 ALSO Investor’s Day

► MONETIZATION OF CYBERSECURITY THROUGH PLATFORMS AND B2B MARKETPLACE

CYBERSECURITY MONETIZATION

SOLUTION

AGGREGATORS/

DISTRIBUTORS

CYBERSECURITY

PROVIDERS

VENDORS

B2B CUSTOMERSECOSYSTEM/

CHANNEL PARTNERS

Subscription

► Platform

► Services

► Solutions

► Hardware

► Support

Buy

► Implementation

Professional

Services

Subscription

► ACMP

► Cybersecurity Platforms

► Services

Subscription

► Platform

► Services

► Solutions

► Hardware

ALSO Cloud Market

Place (ACMP)

19 November 201927 ALSO Investor's Day

2019 2024

44

6

0,5

28

MARKET DEVELOPMENTTOTAL ADDRESSABLE MARKET (TAM) CYBERSECURITY BY MARKET SEGMENT | ALSO COUNTRIES IN B€

19 November 201927 ALSO Investor's Day

► TAM GROWS BY 55% UNTIL 2024 – MONETIZATION OPPORTUNITIES IN EACH SEGMENT

Growth phases

► Security Assessment

► Remediation Design

► Mitigation Implementation

► Managed Services

Resellers

► Corporate/Value-added

► System Integrators

► PaaS Partners

► SMB

MONETIZATION FOCUS

Infrastructure Security

Situation Awareness

Application Security

System Recovery

& Data Cleansing

Business Continuity

Other (e.g. Insurance)

10

5

2

4

5

6

8

7

6

3

10

DRIVERS

GROWTH

S T R E A M I N G

19 November 201929 ALSO Investor's Day

STREAMING ECOSYSTEMSTRUCTURE AND COMPONENTS

SERVICE

END USER

► MONETIZE STREAMING ECOSYSTEM – PROVIDERS, RESELLERS, END USERS

19 November 201929 ALSO Investor's Day

ALSO STREAMING PLATFORM

BACK-END PLATFORM

Service Management

Data Collection & Processing

CLOUD

APPS

RESELLER PLATFORM

(E.G. TELCO, MARKETPLACE)

CLOUD

APPS

19 November 201930 ALSO Investor's Day

STREAMING MONETIZATIONOPTIONS

19. November 201930 ALSO Investor's Day

B2C Solution B2B Solution

Streaming

Platform

Virtualized apps

App Publisher/

Distributor

Consumer

Cloud Provider

Charge for

resource usage

Charge for

app usage

Charge for service usage

19 November 201930 ALSO Investor's Day

► ADDITIONAL REVENUES THROUGH ALL ECOSYSTEM PARTNERS

Charge for

app usage

Streaming

Platform

Virtualized apps

App Publisher/

Distributor

Charge for service usage

CompanyReseller

Cloud Provider

Charge for

resource usage

Reseller

19 November 201931 ALSO Investor's Day19 November 201931 ALSO Investor's Day

► USE LARGE SCALE DEPLOYMENT AS TEMPLATE FOR ROLL-OUT TO OTHER TELCOS

REFERENCE CASE: TELECOMMUNICATION OPERATOR (TELCO)CUSTOMIZED DEPLOYMENT

PROBLEM

SOLUTION

The Telco is interested in providing Cloud Gaming (GaaS) to end users through an external service

► Customizable end-to-end Cloud Gaming virtualization that covers Telco’s requirements

► External streaming service via the set-top box (STB) provided by the Telco

First live demo Fulfill customized STB demo

+1 month

First

conversations

First release of customized

STB demoTest large scale

prior to deployment

EXAMPLE

Deploy large scale external

streaming service

+1 month +3 months+1 month +6 months

EXAMPLE

PRACTICAL

I O T P L A T F O R M

19 November 201933 ALSO Investor's Day

REFERENCE CASESMART & SECURE TROLLEY

PROBLEM

SOLUTION

Loss of high value goods in the supply of telco shops

Digital, safe process with ALSO‘s Smart & Secure Trolley and AllThingsTalk

19 November 201934 ALSO Investor's Day

APPLICATION OF THE IOT ECOSYSTEMSMART & SECURE TROLLEY

19 November 201934 ALSO Investor's Day

► MONETIZATION «AS-A-SERVICE»

IOT PLATTFORM (ALLTHINGSTALK)

Connectivity

► LTE-M

► Sigfox

SENSORS IN THE

TROLLEY

► Electronic lock

► Location

► Vibration/Shock

► Temperature

► Location

tracking

► Status

monitoring

► Unauthorized

opening

► Strong shock

► Cycle time

► Usage

► Route optimization

DASHBOARD ALERT DATA ANALYSIS

LIVE DEMO

SMART & SECURE TROLLEY

19 November 201936 ALSO Investor's Day19 November 201936 ALSO Investor's Day

► CREATE ADDED VALUE WITH DATA COLLECTED ON ALLTHINGSTALK

ADDED VALUESMART & SECURE TROLLEY

VISUALIZATION OF TRANSPORT HEATMAPIOT PLATFORM

Continuous digital recording

► Trolley location data

► Transport and process flow

Benefit

► Economic and ecological optimization of

transport routes

► Recognize and avoid misdeliveries and

transport damages

& ANSWERS

QUESTIONS

THANK YOU