investment proposal kevin washington, cfo march 2012
TRANSCRIPT
Investment Proposal
Kevin Washington, CFOMarch 2012
222All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
About FireFly GadgetsFireFly Gadgets• Start-up company• Mission: Creative Product Development
– Concept through prototype– Market analysis / proposal development– Bring to Market– Unique, high-demand products
• Portfolio:– Monster Detector night light– Other utility products– Mobile device apps
333All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Monster Detector™ Night Light
444All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Monster Detector™ – Target Market
• Intended for children ages 2 – 8
• Market potential is huge– 35 Million family households
with children under 18– 40 Million children under 9
years of age
2010 US Census
555All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Market Positioning
Novelty night light– Different, fun, unique
Gift for Parents and Children
Allays fears, provides comfort to children– Helps parents get children to sleep
Monster detecting abilities 100% effective in lab tests
666All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Pricing/Cost
• Production cost: $3.5 - $4.0 range
• Wholesale Price (Retail Cost) $8.0
• Retail price: – $15-$20 range– Proportional to value
777All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Production Phases
Region (Production Start)
Estimate Number of Children Under The Age of 9 (Millions)
1. U.S. (2012) 40
2. Europe (2013) 100
3. AsiaPac (2014) 330
888All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Sales Projections(Thousands of Units)
999All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Product Development Plan
North America Sales
Redesign For Europe/Asia
European Sales
Asia/Pac Sales
2012 2013 2014 2015 2016
Product # 2
Product # 3
101010All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Investment Proposal• Current financial projections show profitability and positive cash flow
within 18 Mos.
• Investment of $1.3M moves company from start-up to production & profitability
• Ownership:
• Investor ROI:
Principal % Ownership
CEO – JoAnn Anderson 23 1/3 %
CFO – Kevin Washington 23 1/3 %
COO – Jim Anderson 23 1/3 %
Investor 30%
FireFly Profitable Within 18 Mos., Investor Realizes Nearly 5X ROI FireFly Profitable Within 18 Mos., Investor Realizes Nearly 5X ROI by 2016 Just on Monster Detector Night Lightby 2016 Just on Monster Detector Night Light
FireFly Profitable Within 18 Mos., Investor Realizes Nearly 5X ROI FireFly Profitable Within 18 Mos., Investor Realizes Nearly 5X ROI by 2016 Just on Monster Detector Night Lightby 2016 Just on Monster Detector Night Light
2012 2013 2014 2015 2016Cumulative Net Income ($K) (123) 1,348 4,596 7,599 8,930Investors Share ($K) (37) 404 1,379 2,280 2,679 Investors ROI (107%) (19%) 176% 356% 436%
Investment Summary
111111All rights reserved FireFly Gadgets, LLC 2012April 21, 2023
Next steps
• Consider Proposal
• Execute agreement or provide feedback
Next steps
29314 N. 153rd PlaceScottsdale, AZ 8526229314 N. 153rd PlaceScottsdale, AZ 8526229314 N. 153rd PlaceScottsdale, AZ 85262
29314 N. 153rd PlaceScottsdale, AZ 85262
(480) 255-7745 (Cell)(602) 324-7375 (Fax)[email protected]