All of a Twitter?

Caroline Chambers (and “Friends”!)

Chamber Breakfast - May 2009

What is Social Media?• Social Media is information content…

intended to facilitate communications, and influence interaction between peers and with public audiences.

• This is typically done via the internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

http://www.wikipedia.org

“Social media is people having

conversations online.”

• Blogs• Micro Blogs • Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis

(…to name just a few!)The conversations are powered by…

Expert Source TWITTER user: @shaawasmund

So what does that mean – and why should I care?

Social-networking SitesAre Officially More Popular Than Porn SitesTIME, OCTOBER 13, 2007

1

2

3

Expert Source TWITTER user: shaawasmund

12,000,000articles

• >100,000,000 video views per day• 10 hours of video uploaded per minute

• Over 15 million registered accounts• Almost 40,000 people logged in at any moment

• 200,000,000 blogs• 73% of active online users have read a blog• 45% have started their own blog

• 39% subscribe to an RSS feed• Almost 450,000 RSS feeds

67% have joineda social network

Expert Source TWITTER user: shaawasmund

It’s not a fad

• Social media has created a fundamental shift in the way we communicate

• The old communication model was a monologue

Baby Boomer born 1946-1961

Generation X – Born 1961-1981

Generation Y – Born 1982-2000

And say hello to Generation C – The Millennial - Born 2000 onwards

Cash not creditCreatorsControlConnected

Channelled

Creative

Community

“Consumer 2.0”

Communicators

Charted

Only 18% of TV ad campaigns generate positive ROI

90% of people who can skip TVads, do

Only 14% of people trust advertisements

The average person is exposed to 3,000 advertising messages/day...

The new communication model is a dialogue

Which means it IS….

TransparentInclusiveAuthenticVibrantConsumer-driven

NOT…

OrganizedExclusive“On Message”ControlledProduct-driven

Expert Source TWITTER user: shaawasmund

Is Everyone Doing It?

• On-line shoppers in the UK over Christmas 2008 spent £4.6 billion*

• 273,0000 DVLA car tax discs sold every week

• mySociety.org – 9 million signatures on petitions

• 93% of graduates under 70 are on line

* Source – Cap Gemini E-Retail Sales Data Index

Expert Source TWITTER user: helenmilner

So what's all the fuss about Twitter

• 10 million people – visited Twitter worldwide in Feb 09

• Drawing and Tracking Attention• Increase Brand awareness• 2 way process – not advertising

What Can You Use Twitter For?

• Personal Branding• Get Feedback• Recruit Specialist

Staff • Direct traffic• Read News• Make New Friends• Network for

benefits. • Use it as a ToDo list.

• Business Management • Notify Your Customers• Take Notes• Event Updates• Find Prospects • Provide Live coverage • Time Management

and Analysis. • Set Up Meetings. • Acquire Votes

Expert Source TWITTER user: doshdosh

Just Like Off-Line Networking?• Dress Your Best• Do Your Research On

Who You Want To Know

• Decide On How Much Time A Week

• Break The Ice By Being Personable

• Build Rapport But Don’t Over Do It

• Be Transparent

• “You Can’t Take It Back”

• Be A Giver Not A Taker• Take A Long Term

Perspective • Advertise You’re On

Twitter• Always Mind Your

Manners• Have Goals For

Contacts And Conversion

Expert Source TWITTER user: SolSolutions

The Mechanics of using Twitter• Go to www.youtube.com• Type “how to use Twitter” into the

search box• Watch the videos• “how to use twitter” results 1 -

20 of about 7,980

Connect With Me

carolinechamber

http://channelchamber.blogspot.com/

http://www.linkedin.com/in/carolinechambers

The Channel Chamber GroupChannel Chamber Training

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