introduction to twitter
DESCRIPTION
A basic introduction to Twitter for new users interested in joining the conversation! Presentation was created for the Shoreline Network of Communications ProfessionalsTRANSCRIPT
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Twitter & Your Business
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What We Will Talk About Today
• What is Twitter?
• Getting Started
• Deriving Value from Twitter
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What is that Twitter thing anyway?
…the popular micro-blogging site that publishes online messages with a maximum of 140
characters….Source: Flickr
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Getting Started
• Why are you considering Twitter?
• Ideas:– Networking– Listening– Resources– Trends – Drive Traffic– Feedback
• PICK ONE to start with! Source: Flickr
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Getting Started
• Develop your Twitter Identity
• Name• Image• Profile • Background
Source: Flickr
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Example: @annefio
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Getting Started
• Start following…the right people…– Influencers and Industry
Experts– Common Interests– Clients
• How do I find them?– Directories and lists
• Twitter Search - http://search.twitter.com
• http://twitterpacks.pbworks.com
– Hashtags• #journalism, #pr, #socialmedia
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How to Follow Someone
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Example: My Twitter Page
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Getting Started
Learn the Twitter Language
• A “tweet” • @ replies• Retweet – RT• Direct Message
– DM
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Value: Listening
Source: Flickr
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Value: Giving & Receiving
Source: Flickr
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Value: Promotion via Authenticity
Source: Flickr
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For the Advanced User…
Tweets By Category• TweetDeck – Fantastic tool to sort your
followers by category
Tweets By Location• TwitterLocal - Allows you to watch as many
location-based Twitter feeds as you want
Other suggestions from seasoned Twitterers?
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Some Typical Questions
• How much time does this take?
• How can I manage all the information?
• How much do I share? Personal vs. professional?
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Additional Resources/Sources
• The Twitter Book
• Commoncraft.com – Twitter in Plain English
• Pistachio Consulting – Professional Guides for Twitter
• Beth Kanter
• Twitter Basics Primer by Marinel Mones
• Follow me: @annefio
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Happy Tweeting!