© Digital Vidya

www.digitalvidya.com

Twitter For Business ���Bootcamp

Why Should Every Business Care About Twitter?

© Digital Vidya

www.digitalvidya.com

What is Twitter all about?

© Digital Vidya

www.digitalvidya.com

•  Share

•  Experience

•  Connect

•  140

•  Listen

© Digital Vidya

www.digitalvidya.com

Basics

•  Profile

•  Display Pic

•  Tweet

• Mentions

•  ReTweets

•  Favorites

© Digital Vidya

www.digitalvidya.com

Can you?

•  Send a Tweet in 140 characters?

• Micro-Blog

•  Respond

•  ReTweet

•  Follow Tweeps

© Digital Vidya

www.digitalvidya.com

Advanced

•  Trending Topics (TT’s)

•  Hashtags

•  Lists

•  Search

•  Direct Messages

© Digital Vidya

www.digitalvidya.com

Trending Topics

•  Find out what’s happening Globally or Locally.

• What are people tweeting?

•  Community Building via TT’s

•  Importance of TT’s for Businesses

© Digital Vidya

www.digitalvidya.com

#tags?

• Why #hashtag something?

• What not to #hashtag

•  Communicating via #hashtags

•  tracking #hashtags

•  trending = #hashtags

© Digital Vidya

www.digitalvidya.com

Lists

• What are twitter lists?

•  Following lists

•  Creating lists

•  Following without Following

•  Power of Lists

© Digital Vidya

www.digitalvidya.com

Search

• Overwhelming nature of twitter

•  Using basic search

•  Advanced search features

• Making sure your tweet is searchable

•  Be found & find out

© Digital Vidya

www.digitalvidya.com

DM’s

•  Public vs. Private

•  The power of Direct Messages

•  Respecting DM’s

•  Spamming

• When not to DM

© Digital Vidya

www.digitalvidya.com

Display Pic

© Digital Vidya

www.digitalvidya.com

Profile

© Digital Vidya

www.digitalvidya.com

Tweets - Like

© Digital Vidya

www.digitalvidya.com

Tweet - Fail

© Digital Vidya

www.digitalvidya.com

Be

•  Friendly

•  Approachable

• Open to ideas

•  Ask Questions

•  Answer

•  Build Confidence

© Digital Vidya

www.digitalvidya.com

Don’t Be

•  Self Obsessed

•  Rude

• Negative

•  Insulting

•  Spam

•  Irrelevant

© Digital Vidya

www.digitalvidya.com

70-20-10 Mantra

•  70% tweets relevant to your Core area

•  20% tweets on sharing other areas

•  10% casual conversations

© Digital Vidya

www.digitalvidya.com

Questions?

© Digital Vidya

www.digitalvidya.com

Be a Leader, Be a Friend, Be yourself!

Thank You!

Want to leverage Social Media for your Business? Join us in our next Bootcamp

www.digitalvidya.com

twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com