Introduction to Introduction to Floral DesignFloral Design

For whom or what occasions do people buy flowers?

What does a florist do besides just flowers?

Examples – balloons wedding party decorations, candy arrangements, potted plants, bows, stuffed animals, gift baskets

Can you think of anything else?

What is a Florist?What is a Florist?

In our area: 57,000 Florists

This includes wholesalers, growers, grocery chains with florist departments, greenhouses that offer floral services, as well as individual florists.

57,000 florists sounds like a lot, but why do we have so many? Think…

Look at all the different things they do!!

How many Florists are there?How many Florists are there?

Full Service- Traditional retail shop

- Wide variety of services & products- Regular & special deliveries

Different Types of ShopsDifferent Types of Shops

Specialty Shop- Specialize in one segment of the market (i.e. weddings or parties)

Carriage Trade Shop- Cater to elite clientele

- Lawyers, government officials, etc…

Different Types of Shops Different Types of Shops (cont’d)(cont’d)

Stem Shop- Cash & carry

- Long stem roses or bouquets

Studio Operation- Concentrates on specialty & party work for a

exclusive client base (TV shows)

Different Types of Shops Different Types of Shops (cont’d)(cont’d)

Flowershop owner / manager- Train others- Hiring / firing- Managing: money, records, prices- Orders & supplies- May do planning for major events

Designer- Arranges flowers or other items- Knows the principles of design- Can give others information about flowers and their care

Different Job OpportunitiesDifferent Job Opportunities

Design Assistants- Usually the person training to be a designer or to own their own shop- Prepares the flowers with wire for the designer- Observes the designer

Delivery Person- Well-mannered, timely, good with directions

- Good driver

Different Job Opportunities Different Job Opportunities (cont’d)(cont’d)

Sometimes only 1 or 2 people assume all of these jobs

It is very common for 2 people to completely run a flower shop with the exception of occasional extra help.

Different Job Opportunities Different Job Opportunities (cont’d)(cont’d)

How is a florist trained?

Do they go to a special school?

Florist TrainingFlorist Training