introducing the quadric® framework
DESCRIPTION
A company’s Quadric describes its positioning strategy and how that strategy influences its brands, culture, operations and marketing. Greater clarity and focus helps companies improve performance while becoming better places to work.TRANSCRIPT
Introducing the Quadric® Framework
www.quadric.dk
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Company Suppliers Distributors Dealers/ retailers
Influencers End-users Investors
The Quadric framework can help you manage your value chain, not just your company
Pull
Influence future trends
Push
Guide innovation
Pull Push
Drive volume & pricing
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Company Suppliers Distributors Dealers/ retailers
Influencers End-users Investors
Each interaction across your value chain is influenced in four ways
Emotional
Rational
Internal
External
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Emotional
Rational
Internal
External
Emotional
Optimized Brand Portfolio
Rational
Operational Evidence
Inte
rnal
Cultural Uniqueness
External
Aligned Marketing
Positioning Strategy (True, relevant, high-
value focus)
Your positioning strategy guides decisions
Quadrics of Industry Leaders
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FedEx reinvented the delivery industry by putting reliability in the center of everything
FedEx Revenue Growth (’98 – ’07)
0
5
10
15
20
25
30
35
40
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Bill
ion
$
FedEx Express FedEx Ground FedEx Freight FedEx Kinko's
FedEx’s Quadric
Reliability (peace of mind)
The “absolutely, positively” culture
The FedEx guarantee
“Reliability, speed, leadership, excellence and global reach characterize FedEx.”
Wal-Mart: "Carrier of the Year“ FORTUNE: "World's Most Admired Companies"
Wall Street Journal: Permanent Top 10 on Corporate Reputation survey BUSINESS ETHICS: "100 Best Corporate Citizens"
Logistics Management and Distribution Report: Quest for Quality Award, Best Air Carrier Business Environmental Resource Center: Pollution Prevention Business Award
Employee Services Management Association (ESM): Employer of the Year
Average Delivery Success Rate: 97% (Industry Average 91%)
Relax. It’s FedEx.
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.
GE Profit (’97 – ’06)
GE’s problem solving drove past performance, “Ecomagination” is accelerating growth again
0
5
10
15
20
25
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
Bill
ions
$
New positioning strategy
Problem solving
GE Advanced Materials GE Commercial Finance GE Consumer Finance GE Consumer & Industrial GE Energy
GE Equipment Services GE Healthcare GE Infrastructure GE Insurance Solutions GE Transportation
“GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help solve some of the world's toughest problems.”
GE’s Quadric
Eco R&D Investment
0 0.5
1 1.5
2
2005 2010
Billion $
0 5
10 15 20 25
2004 2006 2007 2010
Billion $ Eco Revenue
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Philips’ positioning strategy is credited with driving a dramatic turn-around
Philips’ Net Income/Loss (’01 – ’06)
(4) (3) (2) (1)
1 2 3 4 5 6
‘02 ‘01 ‘03 ‘04 ‘05 ‘06
5.4b
EUR
Bill
ions
New positioning strategy
Simplicity
Philips Healthcare Philips Lighting Philips Consumer Lifestyle
“We believe that technology should be as simple as the box it comes in. It's this very simplicity that transforms a task into an opportunity, a burden into a pleasure. Simplicity can be a goal of technology. It certainly is the goal at Philips.”
Simplicity Advisory Board
Philips’ Quadric
Innovations that “bring simplicity to life”
53% of sales (’06) from products introduced in the last three years.
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www.quadric.dk
Copyright © Quadric® 2009