internship project on supercon info services pvt ltd
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Internship Report on
MBA(INDUSTRY INTEGRATED) SEMESTER-3
SUBMITTED BY
SOMENATH MANNA
ENROLLMENT NO. : EIILMU/09S0163
PROJECT GUIDE
Mr. DEBASIS RAY(assignment professor)
BSB KOLKATA CAMPUS
3, GOKUL BARAL STREET . KOLKATA-12
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STUDENT DECLARATION
Im Somenath Manna, student of Bangalore school of business
which is under Eastern institute for integrated learning
management(EIILM).My enroll no is EIILMU/O9/S0163.The
project title is A study of web marketing process of Supercon
Infoservices (P) Ltd in Kolkata .This internship program during
from January to February2010.
I also declare that this project has not been imitated or copied and
has not been submitted in part or full to any other degree or
diploma or any other fellowship.
PLACE:-Kolkata
DATE: - 20. 07. 2010
Somenath Manna
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ACKNOWLEDGEMENT
Its a great pleasure to present this report of Internship in
SUPERCON Infoservices (P) ltd. in partial fulfillment of MBA
Programme under BSB Kolkata campus, affiliated to EIILM
University, Sikkim.
At the outset, I would like to express my immense gratitude
to mytraining guide for guiding me right from the inception
till thesuccessful completion of the training.
I am falling short of words for expressing my feelings of
gratitudetowards him for extending their valuable guidance
about market and support for literature, critical reviews of
project and thereport and above all the moral support he had
provided me withall stages of this training.
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PREFACE
Life is a long journey, wherein each one of us crosses
number of milestones. Every stoppage teaches us a lot. I,
being the student of management, learnt a plethora of things
and was being bombarded with lots of learning, events &
projects.
The two-year full time program of management course
helped in lots of learning. Such has been the presentations
and projects which enhanced our learning by adding on to
our world of knowledge. And Internship is one of the part to
enhance our business skills.
It was a life time experience for which I thank to all the staff
members of Supercon, my parents, faculty members &
administration of the BSB Kolkata campus.
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Table of Contents
S.N Contents Pg
No
1 Introduction
2 Industry / Company overview
3 Project Objectives
4 Research Methodology
5 Data Analysis , Results and
Interpretation
6 Suggestion & Conclusions
7 Limitations of the project
8 Questionnaire
9 Bibliography
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INTRODUCTION
A History of Information Technology and Systems :
Four basic periods was characterized by a principal technology used to solve the
input, processing, output and communication problems of the time were
1. Premechanical,
2. Mechanical,
3. Electromechanical, and
4. Electronic
1. The Premechanical Age: 3000 B.C. - 1450 A.D.
This is the first period were writing and alphabetscommunication existed where first
humans communicated only through speaking and picture drawings. Later in 3000 B.C.,
the Sumerians in Mesopotamia (what is today southern Iraq) devised cuniform. Around
2000 B.C., Phoenicians created symbols .The Greeks later adopted the Phoenician
alphabet and added vowels; the Romans gave the letters Latin names to create the
alphabet we use today. Paper and Pens--input technologies came into existence.
Sumerians' input technology was a stylus that could scratch marks in wet clay. About
2600 B.C., the Egyptians write on the papyrus plant around 100 A.D., the Chinese made
paper from rags, on which modern-day papermaking is based. Books and Libraries:
Permanent Storage Devices also came into force. Religious leaders in Mesopotamia kept
the earliest "books" .The Egyptians kept scrolls around 600 B.C., the Greeks began to
fold sheets of papyrus vertically into leaves and bind them together. The First Numbering
Systems was also started to be used Egyptian system was the numbers 1-9 as vertical
lines, the number 10 as a U or circle, the number 100 as a coiled rope, and the number
1,000 as a lotus blossom. The first numbering systems similar to those in use today were
invented between 100 and 200 A.D. by Hindus in India who created a nine-digit
numbering system. Around 875 A.D., the concept of zero was developed.
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2. The Mechanical Age: 1450 - 1840
The First Information Explosion was by Johann Gutenberg who invented the movable
metal-type printing process in 1450. This by development of book indexes and the
widespread use of page numbers. Then the first general purpose "computers" actuallypeople who held the job title "computer: one who works with numbers."
3. The Electromechanical Age: 1840 - 1940.
The discovery of ways to harness electricity was the key advance made during this
period. Knowledge and information could now be converted into electrical impulses. In
the beginning of telecommunication around late 18th century Voltaic battery was found
later in early 1800s telegram was used. Again in the the year 1835 Samuel Morse
developed Morse Code in which dots & dashes were used. In the year 1876 Alexander
Graham Bell invented Telephone & Radio which is still in existence. Followed by the
discovery that electrical waves travel through space and can produce an effect far from
the point at which they originated. These two events led to the invention of the radio by
Guglielmo Marconi in 1894. Then Electromechanical computing was invented by Herman
Hollerith and IBM.
4. The Electronic Age: 1940 - Present.
The first tries was in early 1940s which led to findings of Electronic vacuum tubes.
Then Eckert and Mauchly found first high speed General-Purpose Computer using
Vacuum Tubes called Electronic Numerical Integrator and Computer (ENIAC) in 1946.
Then many machines came into existence later personal computer was invented later
even super computers have been used, now laptops & palm tops are widely used.
Size of Information Technology industry
The size of India's IT industry has grown significantly over the years. The size of this
sunshine industry of India grew from 150 million US Dollars to 50 billion US Dollars
between1990-1991 and 2006-2007. The growth of the IT industry has been very high in the
last few years. The size of the Information Technology industry of India was 5.7 billion US
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Dollars in 1999-2000. After the turn of the century the industry experienced exponential
growth to reach the 50 billion mark by 2006-2007.
The size of the IT industry grew consistently during the period - 1995-2000
1995-1996-1224 million US Dollars
1996-1997-1755 million US Dollars
1997-1998-2670 million US Dollars
1998-1999- 3900 million US Dollars
1999-2000-5700 million US Dollars
2000-2001-8750 million US Dollars
The top players in Information Technology sector
1. TCS
2. Infosys
3. Wipro
4. HP
5. IBM
6. Satyam
7. HCL
8. Patni
9. Polaris
10. Cisco
11. KPIT Cummins
12. Kanbay
13. Microsoft
14. Dell
15. Larsen and Toubro
16. Compare InfoBase
17. Accenture
18. i-Flex Solutions
19. Cognizant
20. Sapient
21. Mphasis
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Capacity utilization of IT sector
The ability of real business cycle models to generate reasonable aggregate
fluctuations depends on the time series properties of technology shocks measured by
the change of total factor productivity. Three specifications of a non-parametricproductivity analysis which correct to different degrees for variations of capacity
utilization are compared in this article using data for three- and four-digit US
manufacturing industries during the years 1958-1996. The results show that correcting
for utilization generally leads to substantially smaller technology shocks that are less
strongly correlated with growth of output and hours. Moreover, the probability of
technological regress is considerably lower after the correction. The capacity utilization
was at 82.4 percent in May 2008, now stands at 70.4 percent.
Government Initiatives
The government set up the National Taskforce on Information Technology and
Software Development with the objective of framing a long term National IT
Policy for the country.
Enactment of the Information Technology Act, which provides a legal
framework to facilitate electronic commerce and electronic transactions.
The government-led National e-Governance Programme, has played an
important role in increasing internet penetration in rural India.
Government attitude to the information sector
Due to changes in information technology it has the potential for impacting the way in
which individuals are coming forward to participate in politics, such as future online
voting and registration, and obtain information from government. But still because thereis no proper access to technology, the Internet may only increase turnout rates or
information among those who are already being using to vote or become engaged,
broadening the gulf between those groups that do and do not participate. Being
consistent with cross-national accounts of the digital divide (Norris 2001), our data on
willingness to use IT for political purposes reveals a democratic divide - individuals with
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higher education and income are more supportive of digital democracy, and are more
likely to participate in politics online. Our research suggests the Internet may increase
the participation gap based on education and income, while reducing the disparities in
participation based on age. Overall support for different forms of political participation
varies from a low of 48% for online voting, to a high of 78% for searching for government
information online. Education emerged as the most important factors in the democratic
division. Support for online voting and online registration were 19 and 22 percentage
points higher among individuals with a college degree compared to those with only a
high school diploma, holding other factors constant. This information reveals existing
disparities in civic participation, which are largely associated with educational
differences. This suggests that in order to close the democratic divide in cyberspace, as
well as traditional politics, education will be crucial as well as access to technology.
LABOUR CONDITIONS:
Table No. 1.1: Annual percent change in IT industry employment
Year Employmentopportunities
1991 0.25
92 0.75
93
5.15
94 5.20
95 12.5
96 13
97 14
98 14
99 15
2000 12
2001 2.5
02 -11
03 -6
04 0.5
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05 2
Source:CUED analysis of Current Population Survey data
Chart No.1.1: Annual percentage change in IT industry employment
Source:CUED analysis of Current Population Survey data
IT INDUSTRY LABOR MARKETS AFTER THE 2001 RECESSION
November 2005 marked the beginning of the fifth year of recovery for the U.S. economy.
But this has been no ordinary recovery. Employment growth has been reduced in earlier
recoveries and nonfarm employment has reduced GDP growth considerably. Historically,
GDP growth after a recession has been accompanied by growth in total employment. Robert
Pollin (2004) has shown that in the nine previous recoveries since 1949, GDP grew at an
average annual rate of 4.3 percent in the first nine quarters following the trough of the
recession. During these recoveries, employment increased at an average annual rate of 1.8
percent. In contrast, in the nine quarters following the trough of the 2001 recession, when
GDP grew at an annual rate of 3.4 percent, employment growth was actually negative (-0.1
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percent). Although GDP growth since the end of the 2001 recession has been weaker than
in previous cycles, what sets this recovery apart is that the downturn in employment has
been particularly severe and protracted. The divergence between the steadily growing
economic sector (GDP, productivity, and capital investment) and the sluggish labor market
has been especially pronounced in the IT industry, where several factors have contributed
to declining employment in this industry which already has been hard hit by economic
restructuring like most major sectors of the U.S. economy, the technology sector endured
heavy job losses as the U.S. economy slipped into recession in 2001. Employment
conditions in IT labor markets further deteriorated as technology companies aggressively
pursued global sourcing strategies, business moves that lead to the offshoring of a wide
range of IT functions. Since the mid-1990s, a growing array of processes and services
formerly conducted in the U.S., including code writing, software design, data processing,
claims processing, and customer service, have been outsourced to providers in low-wage
countries. U.S. imports of business, professional, and technical services associated with
offshore outsourcing raised from $21.2 billion in 1997 to approximately $37.5 billion in 2002,
an increase of 77 percent. The most widely cited estimate of the scale of white-collar
offshore outsourcing is a Forrester (2002) projection that over the next 15 years, 3.3 million
U.S. services industry jobs and $136 billion in wages will move offshore to countries such
as India, Russia, China, and the Philippines. Though it has proven to be notoriously
difficult to quantify, the jobs impact of off shoring is considerable.
It is inconceivable that investment outflows on the order estimated by Forrester and
other industry analysts would not lead to domestic job losses, further slowing the recovery
of IT industry labor markets in the United States. This has significantly undermined the
employment prospects of technology workers. The recent improvements in IT industry
labor markets that have been observed can be accounted for by renewed spending by U.S.
firms on technology projects. As organizations implement projects that were put on hold
during the economic slowdown, technology spending within the public and private sectors
has increased. Gartner forecasts that in 2006, U.S. businesses will increase their spending
on IT by 5.5%, while Forrester estimates that IT spending by U.S. businesses will increase
by 7% (Gartner, 2005; Forrester, 2006). A portion of the increase in IT spending is devoted to
hiring additional IT professionals, leading to a demand-side pull effect on the IT labor
market. Employers are investing in in-house applications development and integration,
fuelling demand for technologists with appropriate business and domain skill sets. This has
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led to an employment rebound, particularly in Seattle, San Francisco, and Washington, DC.
The IT industry, which saw sustained employment gains throughout the 1990s, saw its
fortunes reverse with the onset of the 2001 recession and the jobless recovery that followed
in its wake. Since late 2005, however, there are signs of a weak recovery in the IT industry
as small gains in employment have been registered. But underlying weaknesses in IT labor
markets remain. Cautious hiring by employers and the rapid rise of offshore outsourcing
likely mean that hiring by technology companies will remain volatile for the foreseeable
future.
Competitive conditions
The analysis can provide insight into both online and offline competitive
environments. In the Five Forces Model, Porter explains that in any industry there are
five forces that influence what happens within the industry:
1. Existing companies (Rivalry among firms)
2. Potential new companies (Threat of new entrants)
3. Substitutes for products offered (Threat of substitutes)
4. The suppliers (Bargaining power of suppliers) and
5. The customers (Bargaining power of buyers)
These five forces combine to make up the business environment. By studying the
structure of and dynamics between these forces, you can discover opportunities for
improving upon marketing strategies. Porter designed his basic model to be applied to
an entire industry. The same analytical method, however, could also be used to study a
narrower universe, such as online presence within an industry. When developing
Website marketing strategies, for example, identification of the "forces can be asfollows:
Competitors: Those sites that offer the same product, service, or information as the
companies site.
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Avoid price competition, differentiation of product, buy out competition, reduce
industry over-capacity, focus on different segments, communication with competitors
are used to reduce the competitive rivalry between existing firms.
Potential new entrants: In this fast growing technological world many companiesare coming up with website hosting services site. Off-line competitors as well as new
companies entering the industry via a Website.
Increase minimum efficient scales of Operations, create a marketing / brand image
(loyalty as a barrier), patents, protection of intellectual property, alliances with linked
products / services, tie up with suppliers, tie up with distributors can be used to reduce
threat of new entrants.
Customers:Visitors and potential visitors to Website and competitors sites.
Partnering, supply chain management, increase loyalty, increase incentives and value
added, move purchase decision away from price, cut put powerful intermediaries (go
directly to customer) are used to avoid bargaining power of customers.
Suppliers: Those companies that supply with the products (or parts if you are a
manufacturer) and services offered on the site. Other suppliers are the Web hosting,
software, and other vendors that supply Web-enabling technology, 3D logo designers,web enabled service providers in low cost as well as with in less time limit .
Partnering, supply chain management, supply chain training, increase dependency,
build knowledge of supplier costs and methods, take over a supplier are used to avoid
bargaining power of suppliers.
Substitutes: Other means and sources for the same products, services, or
information as Website provides many companies are giving 5GB space free for creating
personal websites.
Legal actions
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Increase switching costs, alliances, customer surveys to learn about their
preferences, enter substitute market and influence from within, accentuate differences
(real or perceived) to reduce threat of substitutes.
7S Model for Information Technology sector
In the Information Technology sector the competition between the companies is
increasing, the 7s model of the D Aveni helps to come out from the completion through
earning the stakeholders loyalty and at the same time by gaining competitive advantage
over the competitors.
a) SatisfyingStakeholders:In IT sector the Stakeholders role is very important role
in the survival of business, in the present era it all depends on how the business
satisfies its stake holders. Understanding the customers requirements and the returns
which they are expecting.
b) Strategic Soothsaying: Visualizing or forecasting the future trends of the
environments like global, political and economically framing the business to overcome
the future meltdowns and to protect the portfolios from these factors.
c) Positioning for speed: In IT sector the various schemes which the company
makes should implement it in market rapidly because it provides them competitive
advantages. The rate of accuracy should be framed first. But the quality of the portfolio
should be taken into consideration and should be matched with the phase of marketing
process.
d) Positioning forSurprise: In the field of IT the companies which are engaged in
this area should be able to position their packages or products in the competitive
manner in the staffing market. As the competition is high the players of these industries
should provide surprise output to the customers to keep them intact with the company .
e) Changing the rules of competition: Its all competition which defines the
strategies which the players of that particular business area adopt. In this area of
business the ability of the player could be judged by analyzing their ability in shifting the
rules of competition in the market. The strategies which they prepare the methods they
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adopt and the time of launching their schemes into the market to benefit the clients by
providing the software or websites of uniqueness.
f) Signaling strategic intent: The objective, the future intention of the company
should be well defined and should be kept in the concern. Their strategic objectivesshould b conveyed to the clients and even to the IT market so that to create awareness
among the customers about the upcoming technological changes globally.
g) Developingsimultaneousandsequentialstrategic thrusts: It all depends on
creating demand in the market and creating an action oriented desire among the clients
and influencing them simultaneously by supplying qualitative offers at the right time
without causing any delay in the process and providing services for the customers.
Success Factors
Acquiring and managing key resources people and technology
Building effective teamwork
Assuring strategic alignment by taking the systems view and creating shared
models of success
Building a learning environment and a process orientation
Empowering everyone to make a difference
Making sure everyone has easy access to the information they need
Embracing change and diversity
Rewarding people fairly for their contributions to the whole
Sustaining focus on whats important serving clients and achieving key
results
Six features of networked markets
Extendinggeographicreach
Since communications technologies have made distance almost inconsequential,
some traditional physical limits on a market or a community disappear. In addition, since
the marginal costs for information goods are so low, it makes sense to expand the size of
the market as widely as possible, since it costs relatively little to make these goods
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available over a wider area. Similarly, geographically dispersed communities can link up
to tap the potential of being a larger, and therefore more desirable market. (Of course,
once a physical object has to be delivered, the costs of distance reassert themselves.)
Time doesntmatterbutspeed does
Global electronic networks change their participants experience of time by creating
unbounded expectations of availability and immediacy. A market or merchant can
operate without reference to the local time for either the seller or buyer. Conversely,
since distance no longer slows communication, participants in networked markets
expect fairly immediate information about events regardless of distance. Failure to meet
these expectations can disqualify a participant from the market, regardless of the quality
of the service offered.
Increasingrateandscale offeedback
In part because networks allow markets to grow physically (and thus include more
participants), to expand across time, and to decrease the time between signal and
response, they create the conditions for more and faster feedback .
Networkeffects
One key characteristic of any network is that its value to any participant increases
with the number of people on it. As a result, people trying to choose between networks
often opt for what they perceive to be the larger one because the value to each user
grows with the number of others who share the same network.
Tipping
Related to the presence of network effects is the prospect of tipping:competition
begins vigorously, but enters a spiral where the product seen as more successful at
attracting more users attracts still more users, which in turn signals subsequent
customers to side with the emerging winner, which only strengthens the effect.
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Concentration
The very efficiency of networked markets can result in marketplaces that tend to
become more concentrated rather than more competitive. Network effects encourage
consumers to side with the biggest provider, thereby reinforcing that position andspreading that perception. Once a market tips, smaller players find it very difficult to
compete at all, as the feedback loops reward success by generating further success.
Moreover, firms that use ICTs more intensively and extensively gain much greater
benefits from the trends described here. Their costs fall more dramatically, and their
efficiencies rise more significantly. As a response, some organizations may choose to
develop a finer niche, although each new niche is likely to become concentrated as well.
Financial support for Information Technology
The availability of financial resources is one of the strongest predictors of innovation.
For organizational innovation, especially for adopting advanced IT, financial support is
indispensable for procuring and developing adequate levels of hardware and software,
and training end-users as needed. Therefore, we can expect that a large variation in IT
innovation among city governments can be explained by the amount of budget available
to adopting new IT. However, as the size of total budget differs from government to
government, the relative proportion of the IT budget in the budget structure could be
considered as the criteria to judge the level of financial support.
Industry Share prices relative to industry earnings
P/E ratios increased from 19.81(1995) to 26.49(2008) hence the P/E ratio has
increased it shows continuous increase in the profit and there is tremendous growth in
the company.
Dividend Yield - 1.144909 past performances for the industry until the year 2008.There is constant growth of dividend in the industry for the year.
Road Ahead
The Indian information technology sector continues to be one of the sunshine sectors
of the Indian economy showing rapid growth and promise.
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According to a report prepared by McKinsey for NASSCOM, the exports component of
the Indian industry is expected to reach US$ 175 billion in revenue by 2020. The domestic
component will contribute US$ 50 billion in revenue by 2020. Together, the export and
domestic markets are likely to bring in US$ 225 billion in revenue, as new opportunities
emerge in areas such as public sector and healthcare, and as geographies including
BRIC and Japan opt for greater outsourcing.
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COMPANY PROFILE
Supercon Infoservices Pvt. Ltd. is one of the leading global providers of
Information Technology services and business solutions. The company provides end
to end web based services to their customers to run their business successfully. This is
the company which provides brand identity and internet identity & e-brochure to
business organizations as well as individuals. The company also provides Internet
engineering which is based out of Delhi. The company also has their offices atDumdum
in Kolkata, Bangalore, Chennai, Delhi, Chhattisgarh, U.P, . The company
marketing office is in Delhi as well as Kolkata. They are specialist in providing Business
identity to Online by designing, coding, maintaining, securing the websites; they also
build customized web applications, ERP & Project Management tools. They develop
website for the companies as per their requirements and customization at a competitive
price.
The Unique Selling Proposition of the company is their designs. The company has the
best designers with them whose designs have won many awards and applauds
internationally. They have expertise in creating the brand identity (logo designing,
business cards and letter head designing etc.) and internet identity (web designing,
coding hosting and maintenance of customers website).
About Company
Name SUPERCON INFOSERVICES (P) LTD.
Founded
Headquarters Delhi
Key peopleIndustry
Products Brand Identity
Internet Identity
Website Development
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Customized Software
E-Brochure
Services Infrastructure Management
Consulting servicesBest Doc Search(www.bestdocstop.com)
Best Biz App(Software Development)
Best web mart
www.thestudyhub.net
Revenue
Employees
Website www.superconinfo.com
Vision:
Our vision is to achieve global IT services leadership in providing value-added high
quality IT solutions to our clients in selected horizontal and vertical segments, by
combining technology skills, domain expertise, process focus and a commitment to
long-term client relationships.
SUPERCON PHILOSOPHIES:
Customer is God: We believe in the phrase Customer is god and work in
every possible way it a reality. Our existence is the result of our customers. A
positive and speedy to their requirements and expectations is our responsibility
Professionalism: We believe in responsibility with accountability. Our team
comprises of the finest people and they are always granted with the creative
freedom. We support their decision, but demand end results with performance
Quality Measures: We promise to maintain the highest quality standards and
are always reachable to our customers for all kinds of assistance. Our business
strategy is to deliver high value added service at the lowest at the lowest
operational costs.
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Chart No. 1.4 Organization Structure of Supercon Infoservices Pvt Ltd.
BOARD OF THE DIRECTORS
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The company is divided into department wise of different department like Finance,
Marketing, HR, Research and Development this departmental wise division helps in
smooth process of work process. The company has different departments which has
been allocated different works some of the departments are Research and Development
department in-charge of technical works under which chief designers, internet designers
and designers work, finance department is in-charge of maintaining accounts and
ledgers, marketing department is in-charge of marketing the products and services and
maintaining relationship with the customers under which sales managers work, HR
department in-charge of recruitment, salary payment, training and performance
appraisal.
MARKETING DEPARTMENT DETAILS :Marketing generally refers as the task of creating, promoting and delivering goods and
Services to consumers and business. Marketing managers seeks to influence the level of
timing and composition of demand to meet the organizations objectives. Marketing
people are involved in 10types of entities: goods, services, experiences, events, persons,
places, properties, organization, information and ideas. The marketing concept rests on
four pillars: target market, customer needs, integrated marketing and profitability.
Marketing is defined as a societal process by which individuals and groups obtain what
they need and want through creating, offering and freely exchanging products and
services of value with others.
The basic four Ps of marketing are PRODUCT, PRICE, PLACE and PROMOTION.
MARKETINGSCENARIO
The last few years have seen an increased attention for creation of private or official
Website from many business organizations, educational institutions. Now a days most
of the companies are interested in having two or three websites for one company
considering for customers inside India and outside India.
Website acts as one of the means of communicating customers, not only customers but
also other business organization. Website not only helps to get new customers but it
helps for Business to Business and Customer to Business transaction. Any customer or
supplier for any information search for company details in internet or collects
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information from official website. Website is answer to all these situations. It appoints
professionally qualified and experienced staffs that manage each of these functions on a
fulltime basis. Now, Website is new developing market in present generation.
MARKET SEGMENTATION
Market segmentation is an effort to increase a companys precision marketing. A market
segment consists of large identifiable group within a market with similar wants,
purchasing power, buying attitudes or buying habits. As Supercon is a service sector
industry they introduce different schemes for different people. Each individual is
different in nature and each differs in their preferences hence even charges are also
charged in customer to customer basis. The segmentation of market is on the basis of
industry to industry. Supercon as it subdivides the market into distinct and
homogeneous subgroups of customers it doesnt concentrate one segment but stretchesits hands to all segments like retail companies, biotechnological labs, charitable
institutions, educational institutions etc.
TARGET MARKET
Supercon Infosevicesas it is a new company it doesnt have particular target market
but it provides services to all types of customers inside India and also outside India. The
only target customers are people who can afford for the designing of the website. As the
company is not only in website designing but is also into coding, encoding, maintaining,
hosting and also into software development it can concentrate into all sectors.
POSITIONING STRATEGY
Positioning is the act of designing the companys offering and image to occupy a
distinctive place in the target markets mind.
Positioning starts with a product. A piece of merchandise, a service, a company, an
institution, or even a person. But positioning is not what we do to a product. Positioning
is what we do the mind of the prospect. That is, our position the product in the mind of
prospect. A companys differentiating and positioning strategy must change as the
product, market, and competitors change over time. Once the company has developed a
clear positioning strategy, it must communicate at the positioning effectively. There
should be no under positioning, over positioning, confused positioning or doubtful
positioning.
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Supercon Infoservices, have positioning strategy of Continuing a Tradition of Trust.
It is accurate positioning strategy because it signifies a trust with its clients and also it
has positioned itself as providing services for low cost with much functionality. In this
way it continues to maintain a trust with its clients. This company has a very dedicative
and talented marketing team which many software companies do not have.
DIRECT MARKETING
Direct marketing means that selling their own products without any use of
intermediateries. Usually, this takes the form of the sales officer and employees who
approach the investor and accept their contribution directly. However in India,
independent agents may really be created as a direct marketing channel in a sense that
they do not form a well knit independent and organized a single entity and act more like
fund employees. The head or chief persons for marketing department in Kolkata areSudip Basu & Sumanta Bhoumik.
PRODUCT AND SERVICES :
Supercon Infoservices Pvt Ltd which is called as internet engineering company is
basically a service industry. The services provided from the company are as follows:
Web design: Web designing means designing the website for the company for their
requirements. The uniqueness of the company is their designs; the company gives
unique designs for each and every customer where the designing part starts from the
scratch.
Web development (coding & scripting): Web development means the customer has
already got an official website but editing, coding of all the web pages is done by the
company.
Web hosting: Web hosting means after web designing the company purchases aseparate domain and registers in the name of the customers preferences.
Web maintenance: Web maintenance is that the company takes care of editing the
information according to the customers requirement and the charges for this web
maintenance is charged on hourly basis.
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Internet security (consultancy): Internet security means website will be developed and
maintained and that website will be secured as it will be 128bit encrypted, as website will
be secured for hacking, creating spams and hacking payment gateway and photo gallery.
Internet marketing (SEO):Search engine optimization (SEO) is the process of improving
the volume or quality of traffic to a web site from search engines via "natural" ("organic"
or "algorithmic") search results. Typically, the earlier a site appears in the search results
list, the more visitors it will receive from the search engine. SEO may target different
kinds of search, including image search, local search, and industry-specific vertical
search engines. This gives a web site web presence.
Email ids:Email ids are that the company provides separate email ids for the customers
as per their preference. In this if the customer wants email ids less than 50 it will be
under the domain name of Google and if they want more than 50 a separate domain name
will be given. E.g. [email protected],[email protected]
E-brochure: Brochures of products and services done in electronic format are called
eBrochures. These E-Brochures behave like a normal hard copy of our traditional
brochure the only difference being it is on the computer screen. E-brochure is an
interesting and a highly innovative medium for your marketing campaign. A prospective
customer can turn pages, go to a specific page, view embedded photographs, view
product videos, and listen to product description. These e-brochures could really help
you market your products and services at an affordable cost.
Best web mart
The study Hub:The study hub aims to get a common platform between the students and
all their educational needs. Let it be private tuitions, choosing the best coaching center
in locality, get the nearest stationery, get online education help on projects and
assignments etc i.e. anything thats related to education. Our database includes almost
all needs of a student at all levels starting form pre to post graduation level.
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Objectives
Scope of the study
This study helps to know how effective website marketing for the business organizations
as a marketing tool is.
This study helps the company to know what the preferences are given by the customers
in website marketing.
This study helps the company to know what individuals are expecting from them.
This study helps for many individuals to know what the benefits are for them when theydo website marketing.
This study helps the company to know what is being expected by the business
organizations.
This study helps the company to work with the same pace in future.
Objectives of the study
Primary objective:
The primary objective is to determine the extent of preference of website marketing as a
marketing tool by business organizations and the reasons for preferring them or not
preferring them.
Secondary objectives:
To determine which categories of business prefer corporate website for theirorganizations.
To determine what are the reasons, for incorporating their official website.
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To determine what are the preferences given by business organizations for incorporating
their official website.
To determine how effective website is marketing compared to other marketing tool.
To determine who are the competitors for the company in website marketing.
To determine their reasons for making investments on incorporating official website.
To find out the amount they have invested in launching their website or are planning to
invest.
To determine as to who influenced them to launch their organizations website.
To find out what they actually expect from website designing companies and take in
recommendations from them which would help the company to look into them and
satisfy and create more customers..
To ultimately evaluate and find out if a city like Bangalore has the potential to increase
the business in website designing in future.
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RESEARCH METHODOLOGY
Introduction
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or
eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower
costs and greater capabilities for the distribution of information and media to a global
audience. The interactive nature of Internet marketing, both in terms of providing instant
response and eliciting responses, is a unique quality of the medium. Internet marketing
is sometimes considered to have a broader scope because it not only refers to digital
media such as the Internet, e-mail, and wireless media; however, Internet marketing also
includes management of digital customer data and electronic customer relationship
management (ECRM) systems. Internet marketing ties together creative and technical
aspects of the Internet, including design, development, advertising, and sale.
Website marketing is not a new kind of marketing it has been emerged from many years
but its importance and value is now being shown by some companies. Website
marketing means marketing the company or its products and services by creating anattractive website with the help of website designing companies or free lancers. As
business organizations market their products and services in many ways one of the way
is website marketing, now a days website marketing is used as one of the tool by many
business organizations to market their products and services. Hence evaluation of usage
of website marketing has become a marketing tool by the business organizations.
METHODOLOGYData Collection:
Primary data: A survey would be conducted on Usage of website marketing as a
marketing tool by business organizations to determine how website marketing is
playing its role as useful marketing tool. Questionnaires would be distributed among the
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target respondents to conduct the survey. For clarifications and suggestions, the
respondents would be dealt with personally. In this way, information would be collected
from the customers to attain the objectives of the survey/ research.
Secondary data: Secondary data would be internet to get the information about the
current market for website marketing, performance of website marketing till date
SAMPLING DESIGN:
A sample design is a definite plan for obtaining a sample from a given population.
Sample is an respondent from whom the data are collected. The following are the steps
involved in it;
Samplingunit:
A decision has to be taken concerning a sampling unit before selecting sample.
Sampling unit may be a geographical area such as a state, district, village etc.
The sampling unit of the survey will be Bangalore city. The areas visited will depend
upon the location of business, business enterprises, professionals, trading concerns etc
who will be referred to for collecting the information.
Sampleframe:
Sample frame is the total area under study from which we derive the sample unit. It
represents the total population under study.
The sample frame for the study is the entire Bangalore city.
Samplingsize:
Sample size is the subset of the population under study. Sample size should be a proper
representative of the whole population. As the size of the sample increases, it becomes
more and more representative of parent population and shows its characteristics but in
actual practice, large samples are more expensive. Thus a balance has to be maintained
between the sample size, degree of accuracy desired and financial resources available.
All the important areas of Kolkata will be touched to cover the prominent business
enterprises, professionals, other concerns etc. The sampling size selected for the survey
will range between40 to 50.Therefore approximately 50 respondents will be dealt with for
the purpose of the survey.
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Samplingtechnique:
Sample technique is a method of selecting target respondents for the study.The different
types of sampling methods used in the study are:
Convenience sampling:-Where the samples are selected at the convenience of theinvestigator rather than by any prespecified or known probabilities of being selected.
Purposive sampling:-Where information is obtained from the specific targets-
respondents who will be able to provide the desired information.
The sampling technique used in the study will be a mixture of Convenience and
Purposive sampling.
Statistical tools for data analysis:
The various statistical tools for analysis are:
Mean: It is one of the measures of central tendency and is obtained by the sum of data
values divided by total no of observation.
Graphs: Graphs are the schematic representatives of the figures. It is most preferably
used method as the variations in the statistical data can also be understood by a
common man.
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DATA ANALYSIS AND INTERPRETATIONS
Analysis of the sample characteristics of the respondents
Total number of respondents (N) = 100
Table No. 2.1: Table showing gender of respondents.
Basic
Characteristics
Options Frequency Percentage
Gender Male 40 80
Female 10 20
Total 50 100.0
Chart No. 2.1: Chart showing gender of respondents.
From maximum number of 50 respondents who were interviewed for the study, about
80% (40) are male and rests 20% are female.
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Table No. 2.2: Table showing age of the respondents.
Options Frequency Percentage
A
G
E
20-30 2550
30-40 15 30
40-50 10 20
Total 50 100
Chart No. 2.2: Chart showing age of the respondents.
From maximum number of 50 respondents who were interviewed for study, about 50%
(25) of them are between age group of 20-30 and the rest between 30-40 and 40-50.
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Table No. 2.3: Table showing marketing techniques adopted by respondents for
their business organizations.
Marketing
Techniques
Options Frequency Percentage
Advertising 30 60
Tele marketing 5 10
Website marketing 5 10
Viral marketing 10 20
Total 50 100
Chart No. 2.3: Chart showing marketing techniques adopted by respondents for
their business organizations.
From maximum number of 50 respondents who were interviewed for the study, about
60% (30) of the respondents adopted advertising as marketing technique for their
business organizations and rest adopted tele marketing, website marketing and viral
marketing.
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Table No. 2.4: Table showing usefulness of website marketing for respondents
business.
Usefulness of
website marketing
Options Frequency Percentage
Yes 25 50
No 20 40
Dont no 5 10
Total 50 100
Chart No. 3.4: Chart showing usefulness of website marketing for respondents
business.
From maximum number of 50 respondents who were interviewed for the study, about
50% (25) of them said website marketing is useful for their business.
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Table No. 2.5: Table showing opinion of website marketing of respondents.
Opinion on website
marketing
Options Frequency Percentage
Very good 20 40
Good 15 30
Satisfactory 5 10
No use 10 20
Total 50 100
Chart No. 2.5: Chart showing opinion of website marketing of respondents.
From maximum number of 50 respondents who were interviewed for study, about 40%
(20) of their opinion for website marketing was very good.
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Table No. 2.6: Table showing advantages of website marketing known to
respondents.
Advantages of
website marketing
Options Frequency Percentage
Advertisements 10 20
Friends & Relatives 28 56
Business Partners 7 14
Others(specify) 5 10
Total 50 100
Chart No. 2.6: Chart showing advantages of website marketing known to
respondents.
From maximum number of 50 respondents who were interviewed for study 56% (28) of
them came to know advantages of website marketing from friends and relatives and rest
from advertisements, business partners and other medium.
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Table No. 2.7: Table showing expectations of respondents on website designing
company to design their website.
Expectations
by respondents
Options Frequency
Low cost 50
Unique design 40
Payment gateway 10
Attractive features 15
115
Chart No. 2.7: Chart showing expectations of respondents on website designing
company to design their website.
From maximum number of 50 respondents who were interviewed more than 40% of them
expect low cost and unique design from website designing companies to design their
website.
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Table No. 2.8: Table showing respondents preferences for adopting website
marketing
Respondents
preference
Options Frequency Percentage
Advertising 22 44
Creating customers 10 20
Marketing new
products
15 30
Informative 3 6
Total 50 100
Chart No. 2.8: Chart showing respondents preferences for adopting website
marketing.
From maximum number of 50 respondents who were interviewed for study, about 44%
(22) of them prefer website marketing for advertisements and rest prefer for marketing
their products, creating new customers and information purpose
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Table No. 2.9: Table showing willingness of respondents for designing their
website by website designing company.
Affordability to
spend
Options Frequency Percentage
5000-10000 29 58
10000-15000 8 16
15000-25000 7 14
Above 25000 6 12
Total 50 100
Chart No. 2.9: Chart showing willingness of respondents for designing their
website by website designing company.
From maximum number of 50 respondents who were interviewed for study, 58% (29) of
them are willing to pay 5000-10000 for designing their website by website designing
companies and rest are willing to pay more 10000-15000, 15000-25000 and above 25000 .
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FINDINGS
Advertising is high among marketing techniques adopted by respondents for their
business organizations.
Maximum number of respondents incorporating the website was for advertising
and creating new customers.
Maximum number of respondents agreed that website marketing is an effective
marketing tool.
The amount respondents have invested in launching their website or are
planning to invest was 5000-10000.
Maximum number of respondents expect good & unique design with many
functionalities for low or reasonable cost.
Maximum number of respondents said that they are influenced by friends,
relatives & advertisements to plan or incorporate organizations website.
Maximum number of respondents said yes for usefulness of website marketing
for their business.
Maximum number of respondents said very well when their opinion was asked
on website marketing.
Maximum number of respondents said website marketing is an effective
marketing tool.
Maximum numbers of respondents are ready to invest 5000-10000 for designing
their website.
A city like Bangalore has the potential to increase the business in website
designing in future if the service is provided in low and reasonable cost.
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SUGGESTIONS
Suggestions
Company should concentrate more giving maximum security which is very
much required for the website owners
As company is involved into 3D logo designing so it can also diversify itself into
printing the letter heads, visiting cards, CDs.
The company can setup separate department for maintenance of website as the
company may get many orders even for it.
As the company has got effective software engineers it can try to create effective
softwares which will be killer product for the industry.
The company can print brochures for advertising its services and works done by
them as it will impress new customers.
The company can send one sample while sending quote to the customers.
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CONCLUSION
From the above study, analysis and observations we can come to the conclusion thatthere are many players in the website marketing sector, it has got good market to grow
and compete in this technological world. There are many business organizations who do
not have their official website, some of them are not aware of this new marketing tool and
some of them are in half mind to invest for designing their website and it would be easy
to attract them as most of the business organizations expect low priced and unique
designed website which Supercon Infoservices (P) Ltd is already doing. It is also good
time to grow for the company in this sector.
Limitations of the Study:
Every study has its own limitations. No study is perfect similarly there certain limitations
of our study like:
Time frame
Sampling errors
Cost factor
Narrow scope
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Questionnaire
Hello, my name is Somenath Manna. Im management trainee in Supercon Infoservices
Pvt ltd. I am taking opinion on Evaluation of usage of Website marketing as a marketing
tool by the business organizations. I would like to ask you some questions with
reference to this subject
1, a) Name:
b) Age: 20-30. 30-40.
40-50. 50-60
c) Sex: Male. Female.
d) Qualification:.
e) Occupation:
f) Company name & address:
..
g) Income:
2) What are the marketing techniques you adopt for your business organization?
Advertising
Tele marketing
Website marketing
Viral marketing
3) Is website marketing useful to your business according to your knowledge?
Yes.. No.. Dont know
4) Does your company or your organization has an official website? Yes. No..
5) If yes when was your official website launched?
6) Have you ever come across the Foradian Technologies Pvt Ltd?
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Yes. No
7) What is your opinion on website marketing?
Very Good
Good
Satisfactory
No Use
8) Do you think website marketing is an effective marketing tool for all business
organizations?
Yes No Dont know
9) If yes, how you came to know about advantages of website marketing?
Advertisements
Friends & Relatives
Business Partners
Others(please specify)
10) What do you expect from website designing company if you want to design your
website by
them?
Low cost
Unique Design
Payment gateway
Attractive features11) What rating you want to give for website marketing in this competitive world
considering its effectiveness.
1 2 3 4 5
Low Medium High
12) Do you think website marketing can attract the customers for your business?
Yes.. No.. Cant say..
13) In these below choose any one purpose for adopting website marketing for your
BusinessAdvertisement
Creating customers
For marketing your products
Informative
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14) If you want website designing company to design your website how much are you
ready to spent?
5000-10000 10000-15000
15000-25000 Above 25000.
Thankyouforyourcooperation,valuabletimeandinformation.
BIBLIOGRAPHY www.superconinfo.com
http://www.websitemarketingplan.com/marketing_management/marketing_strategy.htm
http://www.informaworld.com/smpp/content~content=a792254420~db=all~jumptype=rss
http://www.economywatch.com/india-it-industry/size.html