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Jessica Hallet SEE 4099

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  • 1. Jessica HalletSEE 4099

2. Peter Jacobsen Sports Full-service sports and entertainmentmarketing firm Since 1989, PJS has produced more than 250events worldwide 10 different sports 60+ ClientsVoice1Voice2 3. PJS MissionIn the case of Peter Jacobsen, the name means more than 30 years ofPGA TOUR experience and contacts, a warmth and friendliness thathas touched millions, and an insight that recognizes the business valueof golffrom the customers perspective.While working with Peter Jacobsen SPORTS, our team will helpto: Develop a shared understanding of your sports marketingobjectives so that we are all on the same page. Determine howyour brand fits into sports environments and how we can findunique leverage points against the competition. Explore theappropriate marketing vehicles, alliances and partnerships thatenhance your brand and give you visibility in your key markets. Articulate a plan of action with schedules, budgets andmeasurable targets. Follow through to develop partnershipsand activate events. 4. Peter Jacobsen Sports The company is independently owned and hasmore than 25 full-time employees across twooffices Portland, Ore. and Providence, R.I.And whether you know Peter as a player, apersonality or a pitchman, his enthusiasm isthe driving force behind Peter JacobsenSPORTS. 5. CVS Caremark Charity Classic Golf tournament owned by CVS Caremark andmanaged by PJS benefiting various charities June 23-25, 2013 at the Rhode Island CountryClub (Barrington, Rhode Island) 20 elite golfers from PGA, LPGA, andChampions tours Since 1999, Charity Classic has allocated morethan $16 million in charitable donations tohundreds of organizations 6. Where do I fit into the picture?Greg CostelloVice President &TournamentDirectorChris DavisDirector ofOperationsKimberly WilhelmSponsor ServicesCoordinatorSteve IannuccilliDirector of SalesSean Sullivan Sales& MarketingManagerJessica HalletVolunteer CoordinatorInternJordan BedardTournament AssistantInternKathleen ORoarkSponsor ServicesAssistantEmileigh GilfoySales Associate 7. PJS Work Environment We are located in a CVS office in Lincoln,Rhode Island Our office moves to a trailer on the golf coursein May Laid back personalities but very hard working Communication between the 9 of us is vital Collaboration of work Weekly meetings 8. My ProjectsResponsible for: 22 different committees (24 charities) Public volunteers Contracts/Insurance Meetings/communication Donations provided for the various charities Online website 9. Committees Each of the 24 charities are assigned to adifferent committee Each committee has specific job functions Each committee has a committee chairperson Chairs recruit volunteers through theirorganization Responsible for all committee needs 10. Charitable Working Partners 11. Public Volunteers Recruit public volunteers to increasecommittee volunteer numbers Assign public volunteers to the variouscommittees in need Assist individuals with registration issues orquestions regarding volunteering 12. Meetings/Communication Responsible for setting up all meetings, calls,and trainings with committee chairs Communication between all volunteers 13. Contracts/Insurance 14. Donations We provide our charitable working partnerswith donation packages for their events Donations market our event while helping ourcharitable partners Packages include: Apparel Charity Classic tickets Suite tickets Parking passes 15. Online Website 16. Online Website 17. Personal GoalsSet Goals prior to internship: Make sure all tasks are donecorrectly Enhance my professionalskills Become more comfortabletalking on the phoneGoals accomplished throughoutinternship: Enhanced professional skills Boosted my self confidence Have become comfortableon the phone and inmeetings Networked with many keypeople within the industry 18. Professional Skills1. Communication skills2. Problem Solving skills3. Computer skills 19. Personal Reflection My coursework at J&W has prepared me forthis internship: Customer Service class Professional Sports class Concerts & Productions class Marketing classes Negotiations SEE Senior Seminar Group work 20. Come join us for the 2013 CharityClassic! When: June 23-25, 2013 Where: Rhode Island Country Club Hosts: Brad Faxon & Billy Andrade Purse: $1.5 Million Title Sponsor: CVS Caremark Management: Peter Jacobsen Sports