CVS CAREMARK History1963 -opened our first store1964 -increased stores to 171980-408 stores were operational in the us2007-Merged with Caremark

What’s Next?

INTERGRATED THEMEAs a major supplier CVS must demonstrate

value of our products and services in order to increase our customer base. By being cost efficient and using innovative practices our company will continue to prosper.

CVS CAREMARK’S MAIN GOAL

To assist consumers in making positive health choices through all the services we offer and to continue to

increase our brand name.

PBS Service Online

Minute Clinic

Retail Pharmacy

CVS Targeted GoalsTo maintain low overhead and

operating costTo provide prices cheaper than all

our competitorsIncrease customer base by 20% a

year

CVS CAREMARK’S CHALLENGESOver come competition from other retail and

online pharmacies

To increase brand awareness worldwide

Why use Social Media?To increase brand awarenessTo let our customers have a say about our

services

BudgetHow much is increasing a brand name worth?Cost of website designCost of staff to update and process social media

Cost of newspaper ads Cost of

televisions

AdsStartup $100,000

Time LineStart April 12, 2011

EndOctober 12, 2011

ResearchDesign

ImplementMeasure

LEARN AND GROW!

Measurement

•Number of people who visit CVS Caremark retail stores, website, and minute clinics.•Number of people who became friends on Facebook, Twitter, YouTube, and Blogger•Google Analytics