internet: growth of online life, trends 2005 growth of internet activities 2005 survey by the pew...
DESCRIPTION
Growing Diversity Initial online community: Rich, white males Envisioned new, virtual world order Sentimental attachment Subsequent online community: Women, minorities, lower socio-economic classes Sought productivity, connections No sentimental attachmentTRANSCRIPT
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Internet: Growth of Online Life, Trends 2005
Growth of Internet Activities – 2005 Survey by the Pew Internet & American
Life Project
Presentation by Cy Cooper & Frank Shala
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•Shopping
•News
•Sports
•Finance
Internet Growth
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Growing DiversityInitial online community:
•Rich, white males•Envisioned new, virtual world order•Sentimental attachment
Subsequent online community:•Women, minorities, lower socio-economic classes•Sought productivity, connections•No sentimental attachment
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Different Strokes for Different Folks
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Internet Activity
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Demographics
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User Communities
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Health Applications
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Civic Applications
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Government Applications
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Daily Online Time•Novice dial-up user 83 min.•Veteran dial-up user 94 min.•Broadband user 107 min.
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Broadband Growth
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Broadband User Income Level
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Broadband vs. Dial-Up Activity
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Election News Sources
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Broadband E-citizensSouth Korea (1) 21.3%Hong Kong (2) 14.9%Canada (3) 11.2%
︴United States (11) 6.9%
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FPS Doug Video
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Online Issues•Email: Spam and Productivity•Lack of non-verbal communication (symbol usage, ☺, LOL, teleconference)•Malicious software: worms, viruses, spy- ware (virus checker, security programs)•Game and other addiction (self-control)•Pornography•Terrorism
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Summary ofInternet Usage Priorities
1) E-mail (mail pigeon)2) Information searching (library)3) Entertainment (amusement park)4) E-commerce (shopping center)
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Broadband Activity Summary•Continued high growth•Work &Product related research•General information searches•Video based information•Blog activity•Obtain political information (2nd to TV)•Mobility activity (wireless)
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References•Lee Rainie, et. al. http://www.pewinternet.org/pdfs/Internet_Status_2005.pdf•A. Kinicki and R. Kreitner. Organizational Behavior: Key Concepts, Skills & Best Practices. New York, NY: McGraw-Hill, 2006.
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Any Questions?(and thank you for your attention)
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