bensco'ield  –  viget  labs

IntentionalityChoice  and  Mastery

ruby  hoedown3  september  2010

Why  are  you  here?

Mastery

Deliberate  practice

Set  a  goal

Fail

Ask  for  feedback

Repeat

Practice  isn’t  easy

Practice  isn’t  fun

Practice  isn’t  useful

How  vs.  That

Mastery  isn’t  required

Mediocrity

Adequacy

Excellence

Companies

Things  we  do

DesignDevelopmentMarketingProject  managementUser  experience

Things  we  don’t  do

Print  design  CMS  implementationsEmail  marketing.NET

HostingAccountingLegal  ...  stuff

Focus

Software

Platform

Framework

Functionality

Authentication/authorizationMarkup  generationImage  processingData  persistence...

You  and  me

78.2

76,700

7

Maintenance?

What  does  it  mean?

We  are  DEFINEDby  our  CHOICES

LiveINTENTIONALLY

EmbraceADEQUACY

(and  mediocrity!)

@bscoLieldben.scoLield@viget.comhttp://spkr8.com/bsco'ieldhttp://viget.com/extendhttp:  //bensco'ield.com

bensco'ield