Group 3

Intel

Using innovation to create competitive

advantages

team

Jay``Steven `` Katherin `` Vanessa

contents1. Introduction2. Intel Inside

a. Three steps of microchip technologyb. Market-led & Product-led

c. Intel and specific group of usersd. The importance of R&D3. Conclusion

I. Introduction• The world's largest semiconductor chip maker (based on revenue).

• Founded on July 18, 1968, as Integrated Electronics Corporation ("Intel" is from the word intelligence)

• Products: Flash memory, Motherboard Chipsets, Network Interface Card, Bluetooth Chipsets

• Key people:

Paul S. Otellini, CEO

Craig Barrett, Chairman

Sean M. Maloney, General

Manager

• Revenue: US$ 37.586 billion (2008)

• Employees: 83,500 (2008)

II. Intel Inside

a. Three key steps (innovations) in the development of microchip technology

1. Research

2. Development

3. Manufacture

How the innovations have transformed people’s work, life, leisure?Examples

Research Improving a microprocessor to run computer programs at the same time (Ideas)

Develop Less energy consumption

Manufacturing design a particular chip

To do that, They work with customers, software companies, Intel’s marketing – manufacturing, testing

staff

Product-orientated development focuses on developing the production process and the product itself arising (new use of technology or innovation).

Market-orientated approach identifies and analyses customer needs. It then develops products which meet them

b. Market-led & Product-led

Intel’s method

c. Intel and specific group of users

• They provide chips for many different segments

• They identify their segments by products notebooks, desktops, servers, etc.

• 2 main groups of customers :- Business market

Example: desktop computers or laptops - companies

- Personal useExample: notebook computers - students

Research

- Research into manufacturing capabilities and material.

- More broad research focused on what technology can offer.

4. The importance of R&D• IT field requires R&D

• Intel is a company that produces the chips that deliver this increased computing power.

• There are many competitors that produce chip in the market

• With R&D, Intel can make many revolutionary products.

Example 1

• 7 main competitors of Intel include IBM, Toshiba, AMD, Samsung, Chartered, Infineon and Freescale cooperate together to produce the chip in the 32 nanometer.

• With Intel, Intel invest a lot in R&D so it can overcome competitors to produce chin in 45 nanometers transistor.

Example 2

- The first company in the market that can produce silicon chip.

Questions and

answers

References

http://en.wikipedia.org/wiki/Intel_Corporation

http://www.timesonline.co.uk/

http://www.intel.com/index.htm#/en_UK_15

Thanks for listening