intel confidential — do not forward the intelligent retail store using intel-based solutions to...
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Intel Confidential — Do Not Forward
The Intelligent Retail StoreUsing Intel-based solutions to streamline retail operations and enhance customer experiences
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Retail Is Changing Dramatically
Retailers have ALWAYS had to adapt to changing market conditions
Today MORE changes are occurring MORE rapidly: eCommerce, mobile, social, generational
Every kind of retailer is impacted: Neighborhood and mall
Specialty and Big Box
Food, clothing, electronics…
Retailers that take the right steps to adapt to the new marketing conditions have a huge opportunity.
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What is Today’s Retail Environment
Multi-channel: Consumers don’t see “channels”; they want service, selection, great prices online, in store, via mobile, etc.
Empowered Consumers: They have access to as much/more information than in-store sales associates; they trust peers via social media more than brands.
eCommerce Sets the Pace: Although still a small share of overall sales, ecommerce vendors set the pace with huge selection, 24/7 availability, tailored content, crowd- sourced advice.
Data is Critical: Intuition can only take you so far. You need data to know what’s trending, what’s profitable; provide personalized service; maximize efficiency, inventory, etc.
These trends are here to stay. Brick and mortar retailers who ignore them will fail. Are you ready?
Talk to Retail “Hot Buttons”
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Cross-channel POS. enabling people to buy, take delivery or return a product across all channels.
Mobile apps integrated with signs and POS; Fast account lookups via kiosks and tablets.
Digital signs, kiosks, magic mirrors to create a “wow” experience and deep dive into information.
Enhancing Customer Experience
Personalizing Customer Engagement
Seamless Shopping
Cross-channel inventory management to cut losses on
out-of-stocks and discounts on overstocks.
Inventory Distortion
Showrooming
Signage and kiosks that facilitate highly-focused, highly-interactive presentations and product tours.
Anonymous viewer analytics to get real time data on customer counts, gender, age, location in store.
Digital signage and electronic shelf labels for adapting promotions and pricing on the fly.
Tablets and other connected mobile devices for sales associates to check inventory & process
orders.
Empowering Sales Associates
Responding to the Unexpected
Capturing Analytics
Multiple layers of protection against data loss and unauthorized access.
Security
Creating the infrastructure that delivers ongoing competitive performance.
Creating an Information-rich Store
What Must Retailers Do…
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Adapt to a more complex customer journey—online, mobile, social and in-store
Enhance every customer touch point
Create an “information-rich” environment to match what’s online
Retailers today must use technology to:
read review
s
shop on
website
buy item
watch tutorial
like us on
view print ad
watch youtube
commercial
watch video
on phonesearch
demo product in store
compare shop online
Intelligent Systems in Action in Retail (1):
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Customer browses online, sets up in-store
appointment
Mobile app sends reminders, provides
directions
Digital sign greets customer and offers targeted
promotions
In-store kiosk showcases
inventory in-store and online
Magic mirror uses RFID technology to trigger videos
Tablet enables sales associate to
offer advice, transact sale
Enhancing the
Customer Journey
Intelligent Systems in Action in Retail (2):
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Meteorological data shows a major storm
coming
Inventory data on storm related
items is analyzed
Digital signs broadcast storm
information, sales options
Sales associate tablets show
weather updates, suggested purchases
Electronic shelf labels are
updated for storm-related promotions
Data from checkout goes to stockroom and warehouses
Responding
Dynamically to
Market Condition
s
Intelligent Systems in Action in Retail (3):
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Store launches buy online/
pickup in store campaign for a hot new device
Data goes to in-store signage
network to launch promotions on
related products
Impulse-buying accessories are positioned near pickup location
Kiosks offer videos for setup & cross-selling of related
systems
Sales associates can use tablets to
process sales, check inventory
Consumers can checkout all purchases,
returns at any POS
Cross Channel Promoti
on
Connected, Intelligent Solutions
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Integrated retail solutions can play a central role in sales, marketing, pricing, inventory control and customer service.
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Addressing Top Challenges in Restaurants Increasing Revenues – Repeat Customers through better
experiences
Operational Efficiency – Reducing inventory needs, staff management
Minimizing Losses – Preventing spoilage and theft
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POS: Integrated and Mobile
A New Generation of Mobile POS Solutions
POS capabilities can be implemented on tablets, smartphones and other mobile devices, integrate with systems for accounting, inventory management, pricing, purchasing and more.
Transact sales anywhere in the store
Not standalone—providing real-time support for inventory, pricing, accounting
Track and support loyalty, support upselling
A critical in-store touchpoint is being re-invented
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Digital Signage/Kiosks
Replacing posters and static displays
Easy to update content – meet changing business requirements (e.g., weather, demographics)
Touch-screen and analytics make it possible to use signage to deliver engaging, interactive experiences
Attracting customer attention & driving more business
When customers enter a store, a wayfinder or digital sign gets their attention and motivates them to buy by simplifying access to inventory and showing directed, personalized information while respecting viewer privacy.
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Security & Surveillance
Image quality is much higher
View security footage on any device
Integration with other systems
Video analytics
Digital technology has transformed video surveillance
Security systems are not just about security. Retailers can use footage to analyze store traffic, hot points, buying patterns and more.
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New Networked-attached Storage
More customer facing systems increase data storage needs
A new generation of Network-attached Storage Devices:
Shared over a a network.
Easily scalable
Designed for non-technical users.
This makes it easier and more cost-effective to provide access to a central database to a wide range of associates, partners, vendors, etc.—making it attractive for retailers.
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Managing Content at Every Touchpoint
You need to get the right content at each touchpoint and manage it over time
Intel® Retail Client Manager: A solution for determining what content should appear, when and for how long
POS, Mobile POS, Kiosks, etc. — these are all « touchpoints »
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Gathering Anonymous Customer Analytics
Optical sensors (i.e., a webcam)
Analytics software — Intel AIM Suite: gathering data on customer demographics gender and age data
Gather information for planning and marketing:
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Remote Management
Digital touchpoints can be managed remotely
Intel® AMT can fix a wide range of issues even when the operating system is down
KVM redirection—control signs remotely
Proof-of-play
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Why an Intel-based Solution?
Selection
User Experience
Total Cost of Ownership
Enhanced Capabilities
Intel Confidential — Do Not Forward
Thank You.
Intel Confidential — Do Not Forward
Optional Slides.
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