Copyright 2013 Intel® Corporation. All rights reserved.

Intel® Retail Client ManagerSimplifying Content Delivery to Digital TouchpointsNovember 2013

Presenting information

Promoting brands

Advertising

The New World of Digital TouchPoints

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The Content Management Challenge

Alerting loyal customers to a special discount

Showing marketing messages based on time of day or demographics

Adapt in real time to changing circumstances, such as user input or the weather

Touchpoints work when the right content is shown to the right person at the right time.

What Is Intel® Retail Content Manager

Content: video, graphics, photos and more Schedule: when, where, what audience Categorize and filter screens Divide screens into zones Adapt in real time to changing conditions Manage security

Software for managing digital content across consumer touchpoints:

Ten Typical Content Strategies

1. Sales promotion

2. Providing information

3. Wayfinding

4. Schedules

5. Advertising

6. Ambience/entertainment

7. Menu boards

8. Electronic shelf labels

9. Internal communications

10. Public safety

The Content Management Challenge1. Better use of time and resources

2. Reduce or eliminate printing

3. Simplify and streamline management of digital displays

4. Enhance your marketing and customer engagement

Intel® Retail Content Manager is designed to reach people with the right information, in the right place at the right time.

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Gathering Anonymous Audience Analytics Number of viewers

Demographics (age, gender)

Dwell time/view time

Correlate with POS

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Remote Management

Manage touchpoints remotely

Fix issues even when the operating system is down

Power up/power down

Proof-of-play

User access

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Why an Intel-based Solution?

Capabilities you need today

A long term solution

Industry-standard technology

Ease of use

Scalability

Copyright 2013 Intel® Corporation. All rights reserved.

For more information:http://intel.com/rcm

Thank You.