patrick messmer, lead retail emea, intel direct and ...€¦ · patrick messmer, lead retail emea,...
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Intel Confidential – Do Not ForwardIntel Confidential – Do Not Forward
Patrick Messmer, Lead Retail EMEA, Intel Direct and Channel Sales Group
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Consumer experience history…
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Responsive Store
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Responsive StorePowered by Internet of Things
*Other names and brands may be claimed as the property of others.
IoT Gateway
Handheld Terminals
IntelligentShopping Cart
In-storekiosk
Point of Sale(POS)
SurveillanceCamera
Tablets
RFIDReaders
Analyze
RespondCollect
ResponsiveStore
DigitalSignage
Analytics PlatformData Platform
Servers, Storage
Cloud
Consumer Devices
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Fighting Tomorrow’s Battles with Yesterday’s Tools
Sources: Intel-Merkle Digital Shopper Behavior, 2014; Forrester, 2013; “Managing and Engaging Modern Labor for Omni-Channel Success,” EKN, 2015; Frank Mayer & Assoc., 2015
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A different shopper
now in store
65-70% of shoppers
begin their decision journeys online
6 in 10 US retailers will increase online
fulfillment from stores by 2016
How do we lift conversion and Csat in the omni-channel world?
Major IssuesShoppers know more
than ever – expect expertise and cross-
department solutions
Associates must now bridge the online and
in-store realms
There’s simply too much for associates
to remember
2016: 51% of all revenue influenced
by the web
91% of retail revenue transacted
in the store
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Fighting Tomorrow’s Battles with Yesterday’s Tools
Sources: Intel-Merkle Digital Shopper Behavior, 2014; Forrester, 2014; KPCB Internet Trends 2015
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65-70% of shoppers
begin their decision journeys online
2016: 51% of all revenue influenced
by the web
91% of retail revenue transacted
in the store
What If?You could bridge
the channels – and thus lift conversion
and basket
Lift brand affinity and employee
retention
With the technology IT
prefers
6 in 10 US retailers will increase online
fulfillment from stores by 2016
How do we lift conversion and Csat in the omni-channel world?
A different shopper
now in store
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More Retailers Emphasizing Digital Workforce Empowerment, Engagement
Source: “Managing and Engaging Modern Labor for Omni-Channel Success,” EKN, 2015
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2015 Survey on Contemporary Retail Labor Management
integrating guided or assisted selling tools into store or channel sales, customer services and operational processes.
providing associates with self-service workforce management tools.
average improvement forecast in sales, customer engagement, and Csat KPI’s, as driven by engaged-empowered associates.
47% 46%
+16.5% “Guided selling tools are rated to have the maximum transformational impact on the future of the stores”
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Industry Peers See Value in Associate Mobility
Source: Retail Touchpoints Store Operations Survey, August, 2014
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2014 survey: retailer expectations as to benefits of associate mobile sales tools
33%28% 35% 40%58%Increased Customer
Satisfaction
Improved Employee MoraleIncreased Up-sells
and Cross-sellsIncreased Customer
Retention and Loyalty
Increased Average Order Value
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Mobile POS in Action Fashion Retailer
• Store associates & managers now have seamless access to brand/product data, inventory
• Clienteling: Tool to build relationships and create more interactive experiences
• Mobile POS 16.4% of all store transactions*
• Average transaction size 14% larger than traditional POS
* 2013 holiday season
Source: IHL
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Mobile POS in ActionRestaurant Pay at Table
• Quicker table turns
• Higher food & beverage sales
• Increased dessert sales
• Revenue sharing via premium content (games)
• Increased opportunities for engagement via social or email marketing
• Increased registrations for loyalty programs
Source: IHL
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Mobile POS in Action Drive Thru Line Busting
• More orders handled
• Reduced number of customers driving off
• Customers appreciate the efficiency, accuracy and personal touch
• Cuts down on wasted inventory and frustration from inaccurate orders
• Popular with younger employees
Source: Intel
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Mobile POS in ActionMobile Banking
New Platform for Traditional Banking: Enable existing customers to perform core services (deposits, withdrawals, payments, transfers, view statements)
Banking the Unbanked: Extend access to unbanked individuals and micro-businesses.
Extending the Reach of Remittances: Simplify person-to-person payments.
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Intel Retail Mobility Solutions Provides…
OPERATING SYSTEM
OS of choice – Windows and Android solutions (Win7, Win8 and Android)
SECURED Safe content management
BATTERY LIFE Longer battery life
mPOSVARIETY
Mobile form factors offered from top MNC and retail OEMs to fit your business needs
mPOS SWPOS SW applications vendor solutions running best-in-class with IA mobile silicon
SHOPPEREXPERIENCE
Increased customer satisfaction
AAEON* 900b TabletSKU: RTC-900B-WBGH-1110Product Page: http://bit.ly/1yU1gK2
DELL* Venue 8 Pro TabletSKU: Venue 8 ProProduct Page: http://intel.ly/1zlby2s
DELL* Venue 11 Pro TabletSKU: Venue 11 ProProduct Page:
http://intel.ly/1zlby2s
ELO* TabletSKU: ETT10A1Product Page: http://bit.ly/1Ka1MnU
HP* MX10 Retail SolutionSKU: HP MX10Product Page:
http://bit.ly/1Z2BU8R
M&A Technology* Companion AVA TabletSKU: MAETCAVA 13Product Page:
http://bit.ly/1Qpdmjs
Motion Computing* Rugged CL920 TabletSKU: MultipleProduct Page: http://bit.ly/1EhkEfN
Panasonic* ToughpadFZ-M1 TabletSKU: VariesProduct Page:
http://bit.ly/1cwP9DF
PAR* Tablet 8SKU: M8982Product Page:
http://bit.ly/1L0nF9Q
RETAIL TABLETS IN MARKET
DLI* Mobile POS TabletSKU: DLI 8800Product Page http://dataltd.com/dli-8800/
EMPATHY*SKU: EM08 & EM10Product Page: http://bit.ly/1E9GuCI
Panasonic* Toughpad FZ-R1 TabletSKU: VariesProduct Page:
http://bit.ly/1JrtJqF
Verifone*/Aava* Pocketable Mobile PoS TabletSKU: e355/Inari5Product Page:
http://www.aavamobile.com/en/products/vertical-devices/119-inari5-en
Ingenico*/Aava* Contactless Mobile PoS HandHeld TabletSKU: Product Page:
http://bit.ly/1n07WkI
PAR* SureCheck Food Safety HandHeld SKU: SureCheckProduct Page: http://bit.ly/1S09uI0
HP* Pro Tablet Retail SolutionSKU: Coming SoonProduct Page:
http://bit.ly/1x469cr
HP* Pro Tablet Mobile Payment SolutionSKU: Coming SoonProduct Page:
http://bit.ly/1x469cr
Xplore’s Line of Rugged TabletsSKU: multipleProduct Page:
http://www.xploretech.com/rugged-tablets-and-accessories
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*Other names and brands may be claimed as the property of others.
Intel Confidential
© 2016 Intel Corporation.