intel ® and mobility “converging platforms” josé i. sáez [email protected] emea business...
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IntelIntel®®
and Mobility and Mobility
“Converging “Converging Platforms”Platforms”
José I. SáezJosé I. Sáez
[email protected]@intel.com
EMEA Business Dev. Mgr-MobilityEMEA Business Dev. Mgr-MobilityIBM WLAN Summit-Milan, ItalyIBM WLAN Summit-Milan, ItalyOctober 26, 2005October 26, 2005
2All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
The sweet spot for each technology is unique - The sweet spot for each technology is unique - End-users looking for ubiquitous accessEnd-users looking for ubiquitous access
The sweet spot for each technology is unique - The sweet spot for each technology is unique - End-users looking for ubiquitous accessEnd-users looking for ubiquitous access
Mobility meaning Wireless Broadband Mobility meaning Wireless Broadband everywhere everywhere Continuum of Wireless Continuum of Wireless StandardsStandards
IEEE 802.15* Bluetooth
WWAN(>30km)
WMAN(30km)
WLAN(100m)
WPAN(10m)
ETSI HiperPAN*
IEEE 802.11*WIFI
ETSI HiperLAN*
IEEE 802.16* WIMAX
ETSI HiperMAN* & HIPERACCESS*
IEEE 802.20*(proposed)
3GPP, EDGE (GSM)
IEEE 802.16e*
3All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
Telecommunications Industry TrendsTelecommunications Industry TrendsThe communication industry is going through The communication industry is going through convergenceconvergence and and
stratification:stratification:
Data BU
core
User Database
ISP
Fixed BU
PSTN
User Database
Mobile BUUser
Database
Cellular
Access
core
Device
AccessCellular
DSLIP
Gateway
ServicesPresence Voice Content Third
Party
Convergence:Convergence: Device – multiple communications on a single deviceDevice – multiple communications on a single deviceAccess – merging of mobile and fixed access networksAccess – merging of mobile and fixed access networksCore network – all IP transportsCore network – all IP transports
Stratification:Stratification: Operators moving from vertical access to service-Operators moving from vertical access to service-oriented businessesoriented businesses
Operators opening access to 3Operators opening access to 3rdrd Party Content and Services (VNO) Party Content and Services (VNO)
Software reuse across device types. Software reuse across device types.
Intel’s Intel’s focus areafocus area
4All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
New Requirements Placed on Device New Requirements Placed on Device PlatformsPlatforms• Service Provider Service Provider
Requirements:Requirements:• Rapid InnovationRapid Innovation• Controlled Controlled
ImplementationImplementation• Service MgtService Mgt
• End-User End-User Requirements:Requirements:
• Rich FeaturesRich Features• FlexibilityFlexibility
End-User-to-Device End-User-to-Device ViewView
Intel is motivated to Intel is motivated to createcreate‘‘Connected Mobile Connected Mobile ClientClient’ platforms of ’ platforms of choice for the choice for the ecosystemecosystem
Intel is motivated to Intel is motivated to createcreate‘‘Connected Mobile Connected Mobile ClientClient’ platforms of ’ platforms of choice for the choice for the ecosystemecosystem
Network-to-DeviceNetwork-to-DeviceViewView
Device
End User:End User:Consumer & Consumer & CorporateCorporate
Service Service ProviderProvider
TSP, MVNO, TSP, MVNO, EnterpriseEnterprise
5All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
Definition:Definition: A Connected Mobile Client is a intelligent node on A Connected Mobile Client is a intelligent node on the Service Provider network that provides simple, secure and the Service Provider network that provides simple, secure and reliable: Connectivity, Device Management, & Service Delivery reliable: Connectivity, Device Management, & Service Delivery
CapabilityCapability Feature CategoryFeature Category Intel DeliverablesIntel Deliverables
ConnectivitConnectivity y Client pervasive voice Client pervasive voice & data network & data network connectivityconnectivity
Coherent HW and DriversCoherent HW and Drivers WLAN, WWANWLAN, WWAN
Anywhere-Anytime Anywhere-Anytime ConnectivityConnectivity
Connection ManagerConnection ManagerCommon Connectivity Framework (CCF)Common Connectivity Framework (CCF)
Seamless ConnectivitySeamless ConnectivityAdapter SwitchingAdapter SwitchingDevice-to-Device Session TransferDevice-to-Device Session Transfer
Device Device ManagemenManagementtSecurely manage Securely manage client devicesclient devices
Asset Management & Access Asset Management & Access ControlControl
Wireless Trusted ModuleWireless Trusted ModuleSecure Manageability Engine (SME)Secure Manageability Engine (SME)
Configuration MgmtConfiguration Mgmt
Network-to-Device ManagementNetwork-to-Device ManagementWireless, Remote & User-Initiated Intel® Wireless, Remote & User-Initiated Intel® AMTAMTDevice-to-Device ManagementDevice-to-Device Management
Resource SharingResource Sharing Remote ConsoleRemote ConsoleNetwork StorageNetwork Storage
Service Service DeliveryDeliveryStandards-based Standards-based signaling protocols signaling protocols (IMS/OMA)(IMS/OMA)
Reliable and Secure ServiceReliable and Secure Service Service Delivery AgentService Delivery AgentDLNADLNA
End-to-End Bearer End-to-End Bearer MaintenanceMaintenance
QoS NegotiationQoS Negotiation
Hi Fidelity CommunicationHi Fidelity Communication WB Vocoders, Fast Video DecodersWB Vocoders, Fast Video Decoders
Connected Mobile ClientConnected Mobile Client
6All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
Wireless trends...
Source: IDC
10%0
50
100
2003
Notebooks ARE Converged Clients...Notebooks ARE Converged Clients...
65%
90% 96%
2004 2005 2006Before
Centrino™
MobileTechnology
Notebook WLAN Attach
Rate
55Mu55Mu(est)(est)
20052005
25Mu25Mu20012001
WW Mobile PC shipmentsWW Mobile PC shipments
Source: Gartner ‘04Source: Gartner ‘04
Sales of Mobile Terminals to End Users by Device Category — Western Europe, 2000-2009 (Thousands of Units)
2003 2004 2005 2006 2007 2008 2009CAGR
2000-2004CAGR
2005-2009Basic Phones 4.800,4 9.581,9 8.632,6 7.728,6 7.066,4 6.353,1 5.669,3 -46,1% -10,0%Enhanced Phones 112.282,5 129.517,5 124.814,6 119.542,1 113.718,8 106.205,0 93.325,9 60,3% -7,0%Basic Smartphones 4.430,3 5.792,1 14.343,9 24.684,8 25.961,1 26.635,3 34.691,8 157,3% 24,7%Enhanced Smartphones 452,9 2.206,7 4.212,8 6.620,5 14.237,8 20.575,1 25.105,4 NA 56,2%Wireless Cellular PDAs 254,8 685,6 1.132,4 1.262,2 1.324,0 1.348,7 1.363,6 NA 4,8%Total 122.220,9 147.783,8 153.136,3 159.838,2 162.308,1 161.117,2 160.156,0 2,5% 1,1%NA = Not applicableSource: Gartner Dataquest (May 2005)
...and Handsets are getting Smarter......and Handsets are getting Smarter...
6
7All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
The NEXT WLAN EvolutionThe NEXT WLAN Evolution
8All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
Taking Mobility to a New LevelTaking Mobility to a New Level IntelIntel®® Centrino Centrino™™ Mobile Technology Mobile Technology
Q1’05Q1’05SonomaSonoma
Mobile IntelMobile Intel®® 915GM, 915GM, 915GMS915GMS, & 915PM , & 915PM Express ChipsetsExpress Chipsets
IntelIntel®® PRO/Wireless PRO/Wireless 2915ABG 2915ABG Network Network
Connection Connection
IntelIntel®® Pentium Pentium®® M M ProcessorProcessor
(Dothan w/533 MHz FSB) (Dothan w/533 MHz FSB) Execute Disable BitExecute Disable Bit
Wir
eles
s C
hip
set
Pro
cess
or
Q1’06Q1’06NapaNapaYonah Yonah
((Dual-coreDual-core, mobile , mobile optimized, 65nm)optimized, 65nm)
IntelIntel®® Virtualization Virtualization TechnologyTechnology
CalistogaCalistoga(Improved integrated (Improved integrated graphics chipsets)graphics chipsets)IntelIntel®® AMT (wired) AMT (wired)
GolanGolan(Next Generation Wireless, (Next Generation Wireless, supporting latest security supporting latest security standards & VoIP features)standards & VoIP features)
ResponsivenessResponsiveness
SecuritySecurity
FlexibilityFlexibility
StabilityStability
Mobile Intel® 915GM, 915PM & 915GMS Express Chipsets
Intel® PRO/Wireless 2200BG & 2915ABG
DeployQualify
Intel® Pentium® M processor
Delivering your mobile digital needsDelivering your mobile digital needsDelivering your mobile digital needsDelivering your mobile digital needs
Launch
9All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
• Intel® Innovation PC Award WinnersIntel® Innovation PC Award Winners• Other names and brands may be claimed as the property of others.Other names and brands may be claimed as the property of others.
Napa Platform InitiativesNapa Platform InitiativesDigital HomeDigital Home
\\
•On-the-go EntertainmentOn-the-go Entertainment• Dorrington / Sync n GoDorrington / Sync n Go
• Media OptimizedMedia Optimized• Intel® High Definition AudioIntel® High Definition Audio• Intel® Dolby* CollaborationIntel® Dolby* Collaboration
Digital OfficeDigital Office\\
• ManageabilityManageability• Virtualization TechnologyVirtualization Technology• Intel® Active Management TechnologyIntel® Active Management Technology
• Voice over IPVoice over IP• Pervasive ConnectivityPervasive Connectivity
Intel Building BlocksIntel Building Blocks\\
• Yonah Dual Core Yonah Dual Core • Intel SoftwareIntel Software• Calistoga & ICH7-M ChipsetCalistoga & ICH7-M Chipset• Golan Wireless LANGolan Wireless LAN• Tekoa Wired LANTekoa Wired LAN
Platform Initiatives unleashing the “Platform Initiatives unleashing the “WOWWOW” in Napa” in Napa
10All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
However, somebody wrote a However, somebody wrote a CHECK...CHECK...
11All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
Cellular data enters the NotebookCellular data enters the Notebook• Enterprise IT wants: Enterprise IT wants:
• Support for all Support for all enterprise Hardwareenterprise Hardware
• Cross-platform Cross-platform consistent Client consistent Client SoftwareSoftware
• Single point Single point configuration configuration managermanager
• Notebook OEMs Notebook OEMs want: want:
• Support for all OEM-Support for all OEM-desired Hardware desired Hardware componentscomponents
• Elimination of Elimination of End-User confusionEnd-User confusion
Source: Instat 12/04 Source: Instat 12/04
There is a need to provide an “Easy-as-Wi-Fi” There is a need to provide an “Easy-as-Wi-Fi” experience for WLAN+WWAN Notebook customer experience for WLAN+WWAN Notebook customer
There is a need to provide an “Easy-as-Wi-Fi” There is a need to provide an “Easy-as-Wi-Fi” experience for WLAN+WWAN Notebook customer experience for WLAN+WWAN Notebook customer
12All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
60
80
100
120
65% ?
90% ?
96% ?
Can History Repeat for WWAN & Can History Repeat for WWAN & Notebook? *Notebook? *
0
20
40
2003 2004 2005 2006 2007 2008 2009
NotebookWWANData AttachRate
0%
100%
Un
its (Million
s)
* Projecting Industry Estimates
Accelerate Accelerate AdoptionAdoption
10%10%
Components to Enable Services: Components to Enable Services:
Common Connectivity Framework Common Connectivity Framework (CCF) (CCF)
14All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
Notebook Connectivity to 3G WWAN Notebook Connectivity to 3G WWAN TodayToday
• Key advantages:Key advantages:• Choice of “Best of Breed” of Choice of “Best of Breed” of
available 3GWWAN Cardsavailable 3GWWAN Cards• Dedicated device for WWAN on Dedicated device for WWAN on
NotebookNotebook
• Challenge:Challenge:• Need to get card attach rate to Need to get card attach rate to
accelerateaccelerate
• Key advantages:Key advantages:• Getting increased use/ utility from Getting increased use/ utility from
devices you already carrydevices you already carry• Ease of Entry for time WWAN userEase of Entry for time WWAN user
• Challenge:Challenge:• Lack of ‘ease-of-connect’ and Lack of ‘ease-of-connect’ and
interoperability between Notebook-interoperability between Notebook-Handset. Handset.
• No easy-to-use, ubiquitous solution No easy-to-use, ubiquitous solution todaytoday
Via the Handset Via 3G WWAN Add-On Card
Primarily two ways to connect :
We can significantly increase 3G WWAN We can significantly increase 3G WWAN data connectivity for the Notebook by data connectivity for the Notebook by
both methodsboth methods
We can significantly increase 3G WWAN We can significantly increase 3G WWAN data connectivity for the Notebook by data connectivity for the Notebook by
both methodsboth methods
For the Road For the Road Warrior who Warrior who
needs anytime-needs anytime-anywhere anywhere
connectivityconnectivity
For everyone For everyone else who wants else who wants occasional wide-occasional wide-
area area connectivityconnectivity
15All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
“CCFv1”
• Notebook WWAN Modem Notebook WWAN Modem via Bluetooth Handheld via Bluetooth Handheld ConnectionConnection
Home Office
Road
NetworkNetwork
CCF: A Family of Connected UsagesCCF: A Family of Connected Usages
CCFCCFCCFCCF
End-Customer Experience: One-Logical Device, All network typesEnd-Customer Experience: One-Logical Device, All network types
16All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
Connection ResourcesConnection Resources (Wired LAN, Bluetooth, WiFi, UWB, etc) (Wired LAN, Bluetooth, WiFi, UWB, etc)
Device-to-DeviceDevice-to-DeviceConnectivityConnectivity
Common Common ComponentsComponents
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op
No
teb
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kN
ote
bo
ok
Han
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eld
Han
dh
eld
Co
nsu
mer
Ele
c.C
on
sum
er E
lec.
PlatformsPlatforms
CCF DH-DO Alignment ProposalCCF DH-DO Alignment Proposal
DH/DO/CCF use common platform ingredients to DH/DO/CCF use common platform ingredients to provide complementary usages/servicesprovide complementary usages/services
DH/DO/CCF use common platform ingredients to DH/DO/CCF use common platform ingredients to provide complementary usages/servicesprovide complementary usages/services
GTM GTM ProgramProgram
ssDigital OfficeDigital OfficeDigital HomeDigital Home
Common Common Connectivity Connectivity FrameworkFramework
UsagesUsages
IP-based ProtocolsIP-based Protocols
Middleware Components (UPnP, XRT, XML, HTTP, etc,)Middleware Components (UPnP, XRT, XML, HTTP, etc,)
DLNA Media TechnologiesDLNA Media TechnologiesSync EngineSync Engine
Content Protection (e.g. OMA DRM)Content Protection (e.g. OMA DRM)
Device Management (e.g. Intel® AMT , OMA DM, etc,)Device Management (e.g. Intel® AMT , OMA DM, etc,)
17All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
CCFv1CCFv1
Connection Manager IntegrationConnection Manager Integration
WWAN ModemWWAN Modem
Secure Content TransferSecure Content Transfer
Trusted Device CollaborationTrusted Device Collaboration
SecuritySecurity
SimplicitySimplicity
CustomerCustomerNeedsNeeds
Components to Enable ServicesComponents to Enable Services
Resource Resource SharingSharing
CollaborationCollaboration
Input-OutputInput-Output
Network-to-Device ManagementNetwork-to-Device Management
Device Device ManagementManagement
Device-to-Device ManagementDevice-to-Device Management
18All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
Convergence will occur at Several Convergence will occur at Several Levels:Levels:
• SiliconSilicon• More capabilities integrated directly into platformsMore capabilities integrated directly into platforms
• Radio Technologies within the DeviceRadio Technologies within the Device• Combo handsets becoming mainstreamCombo handsets becoming mainstream
• Connection SoftwareConnection Software• Connection Manager ExperienceConnection Manager Experience
• Mobilized Software and ApplicationsMobilized Software and Applications• Applications drive usage!Applications drive usage!
• NetworksNetworks• Integrated Telcos moving towards unique Billing & Integrated Telcos moving towards unique Billing &
Roaming ExperienceRoaming Experience
• End-User ExperienceEnd-User Experience• Seamless access to networks (Roaming & Billing)Seamless access to networks (Roaming & Billing)• Ease-of-use verificationsEase-of-use verifications
19All dates and plans may change without notice at any time. * Other names and brands may be claimed as the property of others.
SummarySummary
Mobility has achieved MASS volumes1.
Easy-of-use for Mobile Data Service is essential
2.Critical mass of Hotspots and Terminals is being realized
3.Standarization (Software, Security, Roaming, etc) accelerates adoption
4.Converged offerings require collaboration5.
