integrating info ops in operational level planning (no backup slides)
DESCRIPTION
Presentation on Ensuring message Consistency (NATO StratCom and Military Info Ops in Comprehensive Operations Planning) provided at Information Operations Europe in June 2011TRANSCRIPT
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Change has ComeEnsuring Message
Consistency
Some Ideas for the Battle of Ideas
NATO Strategic Communications and Military Information Operations in Comprehensive Operations Planning
by LTC (DEU-A) Ulrich M. JANSSENNATO School Oberammergau, ISTAR Dept.
UNCLASSIFIED13 Apr 2023 1UNCLASSIFIED
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Outline
Change has come … what change?
Messaging … The Military Way In Comprehensive Approach to
Operations Ensuring Message Consistency
Strategic Communications’ vision Perception Management & Deception Military Information Operations Integration in Comprehensive
Operations Planning Conclusion, Summary & Way
Ahead
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Military Intervention in the Clausewitz’ian
sense
C2W“Military Facts”
Peace Crisis/Conflict War Transition Post War Peace
“War is merely the extension of politics by other
means.”
Center of Gravity: enemy / enemy
capabilities
Politics failed Human AssistanceCivil EngagementReconstruction(Marshall Plan)
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The Problem
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Significant Changes
Cause of conflict and resulting threats
Geographic FocusStrategy, Complexity, and
Tactics, Techniques, ProceduresWe, the Enemy, and other
actorsTechnology & InformationTraining Needs
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Revolution in Technology and Enhanced Connectivity
"The extent, depth, andspeed of the new globalmedia have created anew species of effects...The military must understand, anticipate, andplan for this new dynamic."
(Margaret H. Belknap, 2001)
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The challenge with new dynamics
“(…) there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.“ (Donald Rumsfeld, Former US Secretary of Defense)
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Military Intervention in Operations other than War
Center of Gravity: people’s perception
C2W“Military Facts”
Media
Social structures
Political / Civilstructures
Key Players/Actors
Economy
TransportationFinance
Culture
CommunicationGrids
Peace Crisis/Conflict War Transition Post War Peace
People Tradition
ReligionLaw
Emotions
Education
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Key to Success
UNCLASSIFIED
“For to win one hundred
victories in one hundred
battles is not the acme
of skill. To subdue the
enemy without
fighting is the acme of
skill.”Sun Tzu
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…is all about getting out right messages right, listen carefully and learn … understand! What’s a message? What’s a right message? What’s getting them out (and in)
right ?
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Messaging right and understanding
• Exchange of information by any means
• One cannot NOT communicate!
• Translation: Whatever you do, and how you do sends out messages.
• Understanding Perception of your messages.
• Authority• Legitimacy• People’s perception of us
messaging right.
• Right actor (sender / receiver)
• Right time• Right place• Right route / channel of
communication• Right means to
communicate• Right purpose
Analysis(KnowledgeDevelopmen
t)
Pla
nn
ing
Execution
Assessm
en
t ComprehensiveOperations
Planning Cycle
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The Challenge Did you ever try to explain to your
best friend how to play chess on your behalf?
We must replace the delusion of control by reality of influence.
UNCLASSIFIED
Commanders, Planners, Units crash too often.
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The brutal simplicity of
thought Six fundamental principles for
SUCCESs Simplicity Unexpectedness Concreteness Credibility Emotions Stories
Building a better NATO School, not just a bigger one.
Messaging demands
They’ve got the watches, we’ve got the time!We’ve made the difference, you’ve got the choice. Time for change!
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SUCCESs f (getting out right messages right, listen carefully and
learn) f (Ensuring message consistency)
Action speak louder than words. Potentially lethal arguments.
Greater impact on people’s perceptions, attitudes,
behaviour.
Communication by “other” means
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Instruments of PowerStrategic level Lines of
Engagement
PPolitical
CCivil
MMilitary
EEconomic
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The Product powered by the Power of Information
PPolitical
CCivil
MMilitary
EEconomic
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i = 0 1 i = 1 MPEC i > 1 exponentially adding value
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Theory … and the Challenge
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Strategic Communications
Reference Documentation NATO HQ
PO (2009) 0141, NATO Strategic Communications Policy - 29 Sep 09
DSG(2010) 0528 AS1, NATO Military Concept for Strategic Communications – 18 Aug 10
MCM-0076-2011, NATO StratCom Capabilities Implementation Plan (CIP) – 20 Jun 11
Allied Command Operations ACO Directive 95-1, Public Affairs – 23 May 08 ACO Directive 95-2, Strategic Communications -19
Nov 09 ACO Directive 95-3, Social Media - 3 Dec 09
Allied Command Transformation Links to
MC 133 NATO’s Operations Planning Policy ACO Comprehensive Operations Planning Directive
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Strategic Communications
Definition
The coordinated and appropriate use of NATO communications activities and capabilities• Public Diplomacy, • Public Affairs, • Military Public Affairs, • Information Operations and • Psychological Operations, as appropriate
in support of Alliance policies, operations and activities, and in order to advance NATO’s aims.
PO(2009)0141, dated 29 Sep ‘09
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Strategic Communications
Aims
A process Linking policy with action. Ensuring Message Consistency
Avoid “Say-Do-Gap” A different way of thinking. Perception Management at its
best!
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Managing Perception
Deception..?
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Influencing / deceiving the perception of information by all senses Sight Sound Smell Taste Touch Multi-channel
Managing Perception
Planned change of people’s P-A-B.
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NATO’s Military Approach to Ensuring Message Consistency
in just 1 graph
Mission-specific Strategic Political Guidance on Info ActivitiesStratCom
Plan
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J2
J3/J5
J6
PAO
SOF
AIR, LAND, MARITIME COMPONENTS
JOINT TARGETING PSYOPS
MILITARY DECEPTION
JOINT OPSEC
J 9POLITICAL ADVISOR
INFO OPS Staff Element
Analysis / KD
LEGAD
J4J1
JOINT EW
FP
LNO
CULTURAL
ADVISOR
Knowledge
Developers
Information Brokers
Information Analysts
Joint Planners
Effect Managers
Joint Coordinators
Effectors
Joint Enablers
Multipliers
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Human Terrain Assessment
System Status, System Behavior, System Dynamics
24
ComprehensiveOperationsPlanning
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Planning
Analysis(Knowledge
Development)
Analysis(Knowledge
Development)P
lan
nin
gP
lan
nin
g
ExecutionExecution
Assessm
en
tA
ssessm
en
t
Analysis first, action last
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Execution
“Actions designed to affect information and/or information systems, performed by any actor.” MC 457/2 NATO Military Policy on Public
Affairs “We need to worry a
lot less about how to communicate our actions and much more about what our actions communicate.”Admiral Michael G. Mullen
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Military Public Affairs
PoliticalPublic Diplomacy
Public Affairs
PSYOPS
EW
Operation Security
Military Deception
CIMIC
Computer Network
Operations
MilitaryKey Leader
Engagement
Military Information Operations
Other military
activities
Ensuring Message Consistency
Delineation of Responsibilities
EconomicCivil
StratComFramework
Messages (activities) affecting people‘s P-A-B.
PhysicalDestruction
27
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Summary Analysis first … action last!
Understanding the Environment is a MUST! Human Terrain Analysis and Assessment
Planning for effects CoG is people’s perception Target vulnerable relationships Speed up own planning and decision-making
Execution Military communications by all means Synchronization of effects
Assessment Did actors change undesired behaviour? … because of our / military action?
Do right things…Do right things…
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How we look at things
Strategic
Operational
Tactical
Tactical
Theatre / Operational
PoliticalStrategic
How insurgentslook at things
Strategic
Operational
Tactical
Tactical
Political Strategic Theatre
Are we doing right things right?Different Approaches of messaging
MediaOps
NowMediaIdea
Conflicts
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Change has ComeEnsuring Message
Consistency
Some Ideas for the Battle of IdeasNATO Strategic Communications and Military Information
Operations in Comprehensive Operations Planning
by LTC (DEU-A) Ulrich M. JANSSENNATO School Oberammergau, ISTAR Dept.
UNCLASSIFIED
13 Apr 2023 30UNCLASSIFIED
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More info on Info Ops..?Coming soon
NATO School: The Global Leader in Multinational Education and Individual
Training
NATO Operations Planners’ Info Ops Courses 2-weeks “add-on” to operational planning course NATO SECRET N3-19-C … 10-21 Oct 2011
NATO Senior Officer Info Ops Orientation Course 1-week “key leader seminar” for OF-4 and above Gaining / maintaining Information Superiority Ensuring Message Consistency NATO SECRET N3-16-B … 29 Aug – 2 Sep 2011