integrated planning port master plan update · board of port commissioners july 17, 2018 integrated...
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Board of Port CommissionersJ u l y 1 7 , 2 0 1 8
Integrated Planning Port Master Plan Update
Agenda Item No. 22File No. 2018-0290
PRESENTATION AND DIRECTION TO STAFF ON THE PORT MASTER PLAN UPDATE –
Policy Discussion Considering Small Format Informational and Wayfinding Signage,
Including Digital Integration and Paid Advertising
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• Staff Presentation
• Board Clarifying Questions
• Public Comment
• Board Discussion
Today’s Workshop:
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We are here
INTEGRATED PLANNING PROCESSINTEGRATED PLANNING PROCESS
20132013 20142014 20152015 20162016 20172017 2018201806/28/2018
Vision Statement and Guiding Principles
Framework Report
CEQA Environmental Review
Draft Port Master Plan Update
Baywide Policy Concepts
Baywide and Planning District Goals
Planning Districts Policy Concepts & Maps
Public Engagement and Stakeholder Outreach
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JANJAN FEBFEB MARMAR APRAPR MAYMAY JUNEJUNE JULYJULY
2017 2018INTEGRATED PLANNING PROCESS
We are here
JANJAN FEBFEB MARMAR APRAPR MAYMAY JUNEJUNE JULYJULY AUGAUG SEPTSEPT OCTOCT DECDECNOVNOV07/10/2018
Baywide Policy ConceptsBaywide & Planning District Goals
Planning District Policy Concepts & Maps
Draft Port Master Plan Update
Public Engagement and Stakeholder Outreach
CEQA Environmental Review
Board Workshops
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VISION STATEMENT & GUIDING PRINCIPLES
VISION STATEMENT & GUIDING PRINCIPLES
FRAMEWORK REPORT FRAMEWORK REPORT
PMPU POLICY CONCEPTS
PMPU POLICY CONCEPTS
OBJECTIVESOBJECTIVES
• Market Ready• Streamline Permit Process• Certainty with Flexibility• Balance Development with
Natural Resources while Enhancing Fiscal Sustainability
PMPU GOALSPMPU GOALS
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Planning District Goals & Policies
Baywide Policies
Baywide Goals
P o r t M a s t e r P l a n U p d a t e :TIERED BAYWIDE GOALS & POLICIES APPROACH
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PROJECTS POLICIES
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RECAP
Coastal Access and Recreation Element
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Vision Statement & Guiding Principles:
“Honor the Water”
“Guarantee the Public Realm”
“Create a Comprehensive Open Space Plan”
“Provide Ease of Mobility on Land and Water”
“Promote Clean Air, Healthy Communities, and Environmental Justice”
BPC Acceptance: August 2014
Framework Report Comprehensive Ideas:
“Open Space Can Create a Sense of Place”
“Open Space Can Help Guide the Growth of Water-Oriented Businesses”
“Expand Available Park Space or Improve Existing Parks to Provide Greater Opportunities for the Public to Access the Waterfront and Enjoy Amenities”
“Provide a Variety of Gathering Spaces for Multiple Purposes Situated in Small, Medium, and Large Configurations”
BPC Acceptance: November 2015
RECAP
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District Tidelands accessible to all people with consideration of public safety and resource protection needs
Land and water access and mobility options providing opportunities for the public to explore and interact with the shoreline and in the Bay
A system of interconnected District open space, parks, and recreational areas and facilities integrated with neighboring jurisdiction’s recreational systems
A variety of land- and water-based recreational experiences including scenic vista areas, natural open spaces, activated gathering spaces, and visitor-serving recreational facilities
Wayfinding features that help people explore District Tidelands, and contribute to a sense of place, safety, and security
Open space located along the Bay in a manner that provides meaningful access to the waterfront, provides a connected civic corridor and contributes to the overall image of the waterfront
GOALSGoals for Coastal Access and Recreation Element
BPC Workshop: May 25, 2017
RECAP
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Visual
Public Access
Physical
PlacesLinkages
POLICY CONCEPT: PUBLIC ACCESSRECAP
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Topics for DiscussionLas Vegas, NV
England London
Sydney
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
1) Should small format informational and wayfinding signage allow for digital integration as technology advances?
2) Should off-site/off-premise, paid advertising content be allowed on informational and wayfinding signage with parameters?
But first…
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Previous Board ItemsLas Vegas, NV
England London
Sydney
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April 2016 − Staff presented 5-year Advertising Business Plan, including small, large, static
and digital formats and received direction to move forward with the Plan
August 2016 − Staff presented 1-year Advertising Plan and received direction to issue
a Request for Proposals for Interactive Kiosks
May 2017− Board selected IKE Smart City as successful respondent and directed staff to
commence negotiations for 10-year agreement to fabricate, install and operate Interactive Kiosks
SMALL FORMAT DIGITAL WAYFINDINDING WITH PAID ADVERTISING
Previous Board Presentations and Direction to Staff
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Workshop Terminology
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Off-Site/Off-Premise Signage:Promotes product, event, service, facility or activity that is not on the property on which the sign is located
SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Workshop Terminology
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Workshop Terminology
On-Site/On-Premise Signage:Promotes product, event, service, facility or activity that is provided on the property on which the sign is located
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Workshop Terminology
Pedestrian Scale:Physical elements of the built environment that are of a size and shape that match the proportions of a human
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Workshop Terminology
Small Format Signage:Signage that is Pedestrian Scale
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Workshop Terminology
Large Format Signage:Signage that is larger than Pedestrian Scale and is intended to be visible from a far distance
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Workshop Terminology
Digital Signage:Signage that has a programmable display that can be readily changed
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Research of JurisdictionsLas Vegas, NV
England London
Sydney
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Research on Coastal Zone Jurisdictions
Coastal Zone City or County Silent Prohibits Digital Prohibits Off-site Signage/Advertising
Allowed with Parameters
City of Chula Vista
City of Coronado
City of Imperial Beach
City of National CityDigital/Advertising Allowed with Parameters (only on
City-owned Property)
City of San Diego Digital Allowed with
Parameters
*UPDATED*
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Coastal Zone City or County Silent Prohibits Digital Prohibits Off-site Signage/Advertising
Allowed with Parameters
City of Carlsbad
City of Encinitas Digital Allowed with
Parameters
City of Oceanside
City of Solana Beach Digital/Advertising Allowed with Parameters
County of San Diego
SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Research on Coastal Zone Jurisdictions
*UPDATED* CONT’D
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Section 30251 – Scenic and Visual QualitiesScenic and visual qualities of coastal areas shall be considered andprotected as a resource of public importance. Permitted developmentshall be sited and designed to protect views to and along the ocean andscenic coastal areas, to minimize the alteration of natural land forms, tobe visually compatible with the character of surrounding areas, and,where feasible, to restore and enhance visual quality in visuallydegraded areas. New development in highly scenic areas such as thosedesignated in the California Coastline Preservation and Recreation Planprepared by the Department of Parks and Recreation and by localgovernment shall be subordinate to the character of its setting.
SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
California Coastal Act
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City of Oceanside (2016) Amendments to Local Coastal Program approved prohibiting digital billboards, with additional prohibitions for relocating existing billboards to the coastal zone City of Carlsbad (2013-2015)Although proposed amendments to Local Coastal Program initially included digital display signage, the City reconsidered and digital signs are now prohibited city-wideLong Beach Transit (2012)Coastal Development Permit issued allowing for digital message boards, but expressly prohibiting commercial advertising content
SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Relevant Coastal Commission Actions
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• Historic Broadway District in City of Los Angeles
• Hollywood Signage Supplemental Use District in City of Los Angeles
• Los Angeles Sports and Entertainment District in City of Los Angeles
• Los Angeles International Airport
Digital Signage & Advertising Allowed
SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Non-Coastal Zone Jurisdictions
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Public BenefitsLas Vegas, NV
England London
Sydney
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Public Benefits of Digital Wayfinding Signage
• Enhanced User Experience
• Up-to-Date Information
• Reduce Sign Clutter & Maintenance
• Quick Emergency Services
• Placemaking and Identification
• Connecting the Public RealmPublic Access
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Potential Physical & Visual ImpactsLas Vegas, NV
England London
Sydney
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Potential Physical & Visual Impacts of Digital Signage
• Lighting
• Glare
• Vehicle Safety
• Character and Quality Public Access
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Potential Parameters for ConsiderationLas Vegas, NV
England London
Sydney
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
Potential Parameters for Digital Signage
• Dimming / sleep hours
• Light filters
• Anti-glare screens
• Display time intervals
• Copy type
• Pedestrian-scaled sizing
• Placement
– outside of view extension corridors
– not facing water
– setback from roadways
– only in areas of high foot-traffic
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Potential Financial ScenariosLas Vegas, NV
England London
Sydney
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SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
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Topics for DiscussionLas Vegas, NV
England London
Sydney
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London Sydney
New York, NY
Kansas City, MO
SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE Should small format informational and wayfinding signage allow for digital
integration as technology advances?
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Should off-site/off-premise, paid advertising content be allowed on informational and wayfinding signage with parameters?
Hong Kong
Chicago, IL
San Francisco, CA
Chicago, IL
SMALL FORMAT INFORMATIONAL AND WAYFINDING SIGNAGE
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• Staff Presentation
• Board Clarifying Questions
• Public Comment
• Board Discussion
Today’s Workshop:
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Next Steps
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Integrated Planning: Port Master Plan Update Public Engagement Timeline
5/16/2018
BPC Meetings:June-Dec 2018
• Additional Policy Topic Discussions
Special BPC Meeting:
December 12, 2017
• Planning Districts 6, 1 & 2 Policy Concepts & Land and Water Use Maps
BPC Meeting:December 5, 2017
• Planning Districts 4 & 5 Policy Concepts & Land and Water Use Maps
PUBLIC
OPEN HOUSE
EVENT
August 10, 2017
6-8pm
Port Administration Building
PUBLIC
OPEN HOUSE
EVENT
November 15, 2017
6-8pm
Port Administration Building
BPC Meeting: November 14, 2017
• Land and Water Use Element Policy Concepts
• Coastal Access and Recreation Element Policy Concepts
• Planning Districts 7-10 Policy Concepts & Land and Water Use Maps
BPC Meeting: August 8, 2017
• Mobility Element Policy Concepts
• Natural Resources Element Policy Concepts
• Resiliency and Safety Element Policy Concepts
• Economic Development Element Policy Concepts
PUBLIC
OPEN HOUSE
EVENT
TBD
Special BPC Meeting:
March 28, 2018
• Planning District 3Policy Concepts & Land and Water Use Map
O n g o i n g S t a k e h o l d e r a n d A g e n c y I n v o l v e m e n tO n g o i n g S t a k e h o l d e r a n d A g e n c y I n v o l v e m e n t
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2020Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Drafting Process for Port Master
Plan Update
DiscussionDraft PMPU
Prelim ProjectDescription
PMPU
BPC Approved
PMPU
CCC Certified
PMPU
5/16/2018
Integrated Planning: Port Master Plan Update Drafting Process
20192018
Board and Public
EngagementPolicy Concepts
PEIR Certification
Draft PEIRPublic Review
Discussion Draft PMPU
Prelim ProjectDescription
PMPU
CCC Certified
PMPU
CCCProgram EIRPMPU
Draft PEIRPublic Review
PMPU
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Board of Port CommissionersJ u l y 1 7 , 2 0 1 8
Integrated Planning Port Master Plan Update
Agenda Item No. 22File No. 2018-0290
PRESENTATION AND DIRECTION TO STAFF ON THE PORT MASTER PLAN UPDATE –
Policy Discussion Considering Small Format Informational and Wayfinding Signage,
Including Digital Integration and Paid Advertising