integrated marketing communication (healthy being)

30
MKT305 Integrated Marketing Communication Instructor: Michael Savod Jennifer Wang Kai Nortey Natasha Geraghty-Medved Nicole Hughes Stacy Lin Tatiana Sklyamina

Upload: stacy

Post on 13-Dec-2014

235 views

Category:

Documents


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Integrated Marketing Communication (Healthy Being)

MKT305 Integrated Marketing CommunicationInstructor: Michael Savod

Jennifer WangKai Nortey

Natasha Geraghty-MedvedNicole Hughes

Stacy LinTatiana Sklyamina

Page 2: Integrated Marketing Communication (Healthy Being)
Page 3: Integrated Marketing Communication (Healthy Being)
Page 4: Integrated Marketing Communication (Healthy Being)
Page 5: Integrated Marketing Communication (Healthy Being)
Page 6: Integrated Marketing Communication (Healthy Being)

Blueprint

Page 7: Integrated Marketing Communication (Healthy Being)
Page 8: Integrated Marketing Communication (Healthy Being)
Page 9: Integrated Marketing Communication (Healthy Being)
Page 10: Integrated Marketing Communication (Healthy Being)

Advertising Public Relation Sponsorship Cause Marketing e-Communications Sales Promotion Direct Marketing Personal Selling

Page 11: Integrated Marketing Communication (Healthy Being)

Healthy Being will be advertised through various media channels.

Page 12: Integrated Marketing Communication (Healthy Being)

Are you aware that our food is nutrient rich and has been independently researched by

nutritionist? Unlike any other fast food restaurant, Healthy Being provides delicious, nutrient-rich, low fat, affordable, quick meals. We provide a vegetarian menu, different types of bean dishes, a

variety of well prepared salads, and more. Healthy Being has a drive –thru for your convenience.

Don’t miss out!!!

Be Happy, Be Healthy, Be Whole, At

Healthy Being

Proud sponsor of San Jose’s “Schools Environmental Conference”

1880 Olivetree Dr. San Jose, CA95101

Tel: (408)415-9633www.healthbeing .com

Page 13: Integrated Marketing Communication (Healthy Being)

Be Happy, Be Healthy, Be Whole, At

Healthy Being

MOMS! Are you always on the go?

Don’t have time to cook for your kids?

Stop by Healthy Being! It’s fast, easy, affordable, and you don’t have to

waste time standing in line. Unlike any other healthy fast food restaurants, our conveniently located drive-thru is available for you and your

kids. Our food is nutrient-rich and well-balanced, and we have an assortment of meals, and individual

items to choose from. Stop by Today!

Proud contributor of Public School Green Gardens

1880 Olivetree Dr. San Jose, CA95101

Tel: (408)415-9633www.healthbeing .com

Page 14: Integrated Marketing Communication (Healthy Being)
Page 15: Integrated Marketing Communication (Healthy Being)
Page 16: Integrated Marketing Communication (Healthy Being)
Page 17: Integrated Marketing Communication (Healthy Being)
Page 18: Integrated Marketing Communication (Healthy Being)
Page 19: Integrated Marketing Communication (Healthy Being)
Page 20: Integrated Marketing Communication (Healthy Being)
Page 21: Integrated Marketing Communication (Healthy Being)

American Public Health Association

American Red Cross County of Santa Clara

Public Health Department

Diabetes Foundation Santa Clara School

District San Jose State

University United Food

Curves Farm Fresh to You Kaiser Permanente Knoll Organic Farms Weight Watchers

Donating Sponsors Participating Sponsors

Page 22: Integrated Marketing Communication (Healthy Being)

Meet & greet w/ special guest & officials of all sponsors

Exchange contact info of all attendees, guests, invited/notified per event & those who expressed interest

Company name/logo/link/banner exchange on all event promotions: Print, radio, electronic signs and web.

Exclusive rights to host an event at each of our sponsors facilities at a later date. This event will be promoted exclusively to their mailing list.

Both parties receive We receive

Page 23: Integrated Marketing Communication (Healthy Being)
Page 24: Integrated Marketing Communication (Healthy Being)
Page 25: Integrated Marketing Communication (Healthy Being)
Page 26: Integrated Marketing Communication (Healthy Being)
Page 27: Integrated Marketing Communication (Healthy Being)
Page 28: Integrated Marketing Communication (Healthy Being)
Page 29: Integrated Marketing Communication (Healthy Being)
Page 30: Integrated Marketing Communication (Healthy Being)