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Interactive Designcampaign

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ObjectiveOur client objective is to reach out and inform people

who don’t know what it is that caps and the Interactive Design class does specifically.

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Target Audience

The audience that we are targeting includes College Admissions Offices as well as possible business clients who are involved in graphic arts or game design. These potential companies would include new businesses just starting off, or large well known companies.

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Message to the Customer

We are trying to convey to the customer what it is that makes our class and our program special. Why college admissions should select one of our students over someone who doesn’t have our experience, or why businesses would want to associate with and help our program.

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RationaleWhat we’ve chosen to do is to completely redo the

website and cater to our student's skills and abilities.We are creating a pamphlet to send along with paper college applications and will send link to our website with online applications.

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Present Challenges

How can we show the College Admissions the students skills in a new and creative way that will highlight the abilities they have learned while at caps.

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Competitors

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Competitors

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Checklist1. Decide what information we would like on the web site (Sept.

22) – Done2. With Wix create a basic web layout and design (Oct. 6) –

Done3. Design Layout for application flyer (Oct. 10) – Late4. Grab each student’s personal logos (Oct. 15) - Behind 5. Discuss with client what exactly to add into both pamphlet

and Website (Oct. 27)6. Add all the information in the website and pamphlet. (Nov. 3)7. Print pamphlets and send them along with college

addmisions. (Nov. 10)