instagram decoded, digiday retail summit, june 29th, 2016
TRANSCRIPT
![Page 1: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/1.jpg)
INSTAGRAMENGAGEMENT
#DRSInstaChallenge
![Page 2: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/2.jpg)
The Five Principles of Instagram Engagement
1. Brand Identity
2. Post Authenticity and Relatability
3. Feed Aesthetic and Messaging
4. Consistent, Optimized Timing
5. Community Interaction
@maryorton www.memorandum.com www.thetroveapp.com
![Page 3: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/3.jpg)
1. Brand Identity
@maryorton www.memorandum.com www.thetroveapp.com
@mooshwalks
![Page 4: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/4.jpg)
2. Post Authenticity and Relatability
@maryorton www.memorandum.com www.thetroveapp.com
@nicho
app
@m_sing
raber
![Page 5: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/5.jpg)
3. Feed Aesthetic and Messaging
@maryorton www.memorandum.com www.thetroveapp.com
@tarabrostillo
![Page 6: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/6.jpg)
4. Consistent, Optimized Timing
@maryorton www.memorandum.com www.thetroveapp.com
@jordan.a.k
![Page 7: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/7.jpg)
5. Community Interaction
@maryorton www.memorandum.com www.thetroveapp.com
@natashashumny
![Page 8: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/8.jpg)
Special Commendation
@maryorton www.memorandum.com www.thetroveapp.com
@kellygoldston
@ucdan
![Page 9: Instagram Decoded, Digiday Retail Summit, June 29th, 2016](https://reader035.vdocuments.site/reader035/viewer/2022070510/58a9674d1a28abfd648b59cf/html5/thumbnails/9.jpg)
OVERALL #DRSInstaChallenge WINNER
@maryorton www.memorandum.com www.thetroveapp.com
@mooshwalks !