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The Midwich Guide to ISE 2015
InspiringOpportunities
A warm welcome to Amsterdam and the AV industry’s premier event – ISE.
This year the full diversity of the Midwich Group is represented at the show, including management from French AV business Sidev, Kern & Stelly, Germany’s leading AV business based in Hamburg, who will have their own stand at the show (stand 1-Q75) and Irish AV distributor Square One.
The first Integrated Systems Europe trade show was held in Geneva, Switzerland in February 2004. A joint venture between InfoComm International, CEDIA and NSCA, the show attracted 120 exhibitors and just under 3,500 attendees. In its 11th year, ISE 2014 saw a record-breaking 952 exhibitors and 51,003 attendees pass through the doors of the Amsterdam RAI. This further cements ISE position as the world’s fastest-growing and best-attended show in the professional AV and electronic systems space. This year, ISE will again occupy all 12 halls of the Amsterdam RAI and is set to attract over 1,000 exhibitors and more than 50,000 attendees from over 140 countries. Maintaining its reputation for connecting new technologies, companies and end-user industries, ISE presents an exciting show floor featuring over 1000 product launches as well as a packed programme full of education and events.
Page 3 – Supporting progress
Page 4-5 – Business partners
Iain CampbellSales Director
2 | WELCOME SUPPORTING PROGRESS | 3www.midwich.com I 01379 649200
Index
WelcomeMidwich has been attending ISE since 2005, and that experience can help in notifying you of points of interest, and where opportunities lie.
In this handy guide, developed to help you make the most of the wealth of opportunities that is ISE, we focus on trends that we have identified as strong growth areas for 2015. Midwich and its business partners have been attending ISE since the start and our specialists and management team are available to support you with any element of your visit.
A list of Midwich Group attendees can be found on the back page of this guide.
Enjoy the show, best regards,
Page 6-7 – Ones to watch
Page 8 – At your service
Supporting Progress
ISE is the largest AV trade show in Europe, showcasing emerging markets and technologies for professional AV and electronic systems integrators. It’s a meeting place for not only business, but also networking, education and technological trends and exciting innovation.
ISE is known as a curtain raiser for many new technologies, and this year is bound to unveil products never before seen on the continent. To make it easier to navigate the RAI exhibition, this year the show will see dedicated floor spaces for the following areas:
• Residential Solutions• Digital Signage• Unified Communications• Smart Building
Furthermore, to help you make your way around this vast show, we have compiled a map on pages 4-5 of this guide, highlighting where you can find our business partners. The Midwich management team, along with our specialists, will be available to support your needs at the show. Should you require introductions, or wish to explore opportunities in the following areas, please speak to one of our team.
• Audio and video conferencing• Building automation• Content management and distribution• Flat-screen displays• Home cinema and entertainment• Interactive displays• LED videowalls• Multimedia control systems• Professional audio• Security and life safety equipment• Streaming media• Video projectors and screens
Within this guide, you’ll also see some key areas that we believe will be key growth areas over the coming year. Trust in our knowledge and industry connections to help you, and your customers, make the most of any opportunity.
4 | BUSINESS PARTNERS BUSINESS PARTNERS | 5
Hall OneAMX by Harman 1-F2, 1-F6Apart Audio 1-P115AV Stumpfl 1-H3, 1-H6, 1-N1Canon Europe Ltd 1-F72Draper Inc. 1-M70Epson Europe 1-H75Kern & Stelly 1-Q75Kramer Electronics Ltd 1-F20Lumens 1-H95Optoma Europe 1-F70Panasonic Europe 1-P20Samsung Electronics 1-H20Sony 1-H120tvONE 1-M45
Hall TwoBrightSign 2-A42Chief 2-C42Da-Lite Screen Company 2-C42Peavey Commercial Audio 2-A60, 2-A70Sennheiser 2-A45tvONE 2-A42Yamaha Europe 2-A40
Hall ThreeAudio-Technica Ltd 3-C130Bosch Security Systems 3-A81Dexon Systems Ltd 3-C120Shure Europe 3-C90TOA Electronics Europe 3-A120
Hall FourB-Tech International 4-R60BenQ Europe 4-R50Calibre UK Ltd 4-U64Casio Europe 4-S56ELMO Europe 4-R75Hitachi Europe Ltd 4-S34NEC Display Solutions Europe 4-R24TeamMate 4-V72Toshiba Europe 4-S60
Hall FiveAquavision 5-V115iRoom 5-U72Monitor Audio Ltd 5-R117SI (Euroscreen SRL) 5-R110
Hall SixCloud Electronics Ltd 6-H152
Hall SevenAtlona 7-P180Blackmagic Design 7-C170K-array 7-P235RCF 7-H185Roland Systems Group 7-Q212, 7-Q215Videotree 7-S180
Hall Eight3M Touch Systems UK Ltd 8-F300BrightSign 8-N250Elo Touch Solutions 8-K227Wave Systems 8-E305
Hall NineAVer Europe 9-B129Denon Professional 9-F146Loxit Ltd 9-G120Revolabs 9-D141
Hall ElevenAnalog Way 11-H58Ampetronic 11-C82Baldwin Boxall 11-C69Datapath Ltd 11-E57Exterity Ltd 11-E60LG Electronics 11-K75Peerless AV Europe 11-H70 Sharp Electronics Europe 11-E76
Midwich group vendors at ISE 2015
www.midwich.com I 01379 649200
Our business partners
Hall TenAten 10-R136DNH 10-R146iiyama international 10-K146Philips 10-N132
Hall 8
Hall 9
Hall 10
Hall 11
Hall 12
Hall 7
Hall 6
Hall 3
Hall 5
Hall 1
Hall 4
Hall 2
Migration to IP
You only need to look at the arrival at ISE of IT heavyweights Microsoft and Intel (Hall 9) this year to see how traditional IT and IP technologies are crossing over to the Pro AV audience. With video over IP becoming commonplace in universities and large organisations, the technology develops more opportunity for integrators.
TDSi access control systems and video camera analytics are just two other examples of IP connected products that work seamlessly with AV technology.
Cloud-based solutions also open up a natural spectrum of new opportunity. The lines between AV and IP have never been more blurred and Midwich have the specialists to help you unlock lucrative new revenue streams.
4K
The technology required to display ultra-high definition content is nothing new, but this new way of viewing, unlike the latest demise of 3D (again), looks like it’s here to stay. Shipments of 4K screens has increased over 400% in 2014* and, with the increase in 4K source material, this is a trend that is likely to become common place throughout 2015 and beyond.
Digital signage has seen 4K almost become the standard for commercial displays - LG’s 98-inch 4K panel was exclusively launched at the Midwich Technology Exposed event in September
The entire industry is turning its efforts towards 4K, with videowall processors, switching, cameras and displays all now having 4K options.
Midwich has been involved with the exciting, ultra-sharp resolution from the start and we are keen to support you in all aspects of your requirements, whether in commercial or consumer markets.
ONES TO WATCH | 7www.midwich.com I 01379 649200
Ones to watch
* Quarterly Global TV Shipment and Forecast Report, produced by DisplaySearch, November 2014
Collaborative meeting spaces
As we exit a particularly tough economic downturn, many businesses are looking to the future and are revamping their offices and boardrooms with collaborative technologies.
Audio, in particular, has seen rapid development in the office space sector and sound quality is, quite rightly, getting the focus it deserves. IP networked access control is now being used in more and more commercial premises, and interactive displays in the boardroom are quickly replacing dated interactive white boards or, worse still, flipcharts. Professional conferencing solutions are now available for all budgets, and Midwich has the experience, knowledge, and industry partnerships to support you on any project, however large.
It’s safe to say that laser has ushered in a new era for projection technology. Challenging the dominance of lamps in an increasing number of market segments, laser technology has been key to the development of the new era of solid-state light sources, eliminating the need for lamp replacement.
Projector light source history even has its own watershed - Before Casio and After Casio eras: Casio shocked the market in 2010 when it unveiled the first high-brightness mercury-free hybrid laser/LED light source at CES, Las Vegas.
“Laser within projection was key to Casio,” comments Phil Clark, head of projection at Casio. “Without laser, we couldn’t have invented that light source because laser was the boosting mechanism to get that high brightness, which previous LED solutions didn’t have.”
Soon thereafter, various combinations of true laser, LED-laser and laser-phosphor emerged to target various applications, aiming to drive down the costs associated with lamp technology while improving projector brightness and eco-friendliness.
The latest generation of laser projectors are future-proofed with HDBaseT and 4K capability. For an in-depth look at the latest solutions from NEC, Panasonic, Sony and Casio, speak to a Midwich specialist here at the show.
Laser projectors
Laser projection has shown steady growth as the long term cost and environmental benefits are being recognised by education and corporate sectors. As technology advances, and more manufacturers embrace solid state projection, we expect this trend to continue throughout 2015.
A laser projector is defined as a projector where all the light energy comes from lasers. This includes projectors with RGB lasers and blue lasers driving phosphors.
6 | ONES TO WATCH
www.midwich.com I 01379 6492008 | AT YOUR SERVICE
At your serviceLee Baker Divisional Director Displays & Consumer
Stuart Mizon Divisional Director Projection & Print
Steve FayHead Of Strategic Accounts
Jon Dew-StanleyDirector Solution Sales
Iain Campbell Sales Director
Andy Ford – Business Development Manager - 07841 213787 – [email protected]
Anton Vidal – Sales Manager - 079196 24829 – [email protected]
Jenny Hicks – Technology Manager – 07833 092383 – [email protected]
John Nibloe – General Manager RW Salt - 07740 045921 – [email protected]
Karen Horsup – Group Marketing Manager - 07887 751200 – [email protected]
Neil Colgate – General Manager Owl Visual - 07730 656717– [email protected]
Phil Waterhouse – Area Sales Manager - 07765 255472 – [email protected]
Phil Ashby – Sales Manager - 07747 030257 – [email protected]
Scott Pollard – Sales Manager – 07739 412614 – [email protected]
Tony Patterson – Area Sales Manager - 07803 008702 – [email protected]
Marc Cattermole – External Account Manager - 07872 542461– [email protected]
Matthew Webster – Business Development Manager - 07827 350837 – [email protected]
Robin Fulford –External Account Manager - 07809 583434 – [email protected]
Adam Berditch – Streaming Media Specialist - 07766 508512 – [email protected]
Andrew Rothery – Services & Support Co-ordinator - 07827 851308 – [email protected]
Chris Brzostowski – Atlona Technical Specialist - 07765 255472 – [email protected]
Dan Reid – Projection Screen Specialist - [email protected]
Neil Wells – Projection Screen Specialist - 07826 945554 – [email protected]
Paul Corsbie Smith – Image Processing Specialist - 07824 310310 – [email protected]
Raj Mistry – True Colours Technical Specialist - 07870 559028 – [email protected]
or visit www.midwich.com
Call us today on
01379 649200
Thomas SumnerDirector European Business
07843 [email protected]
07887 [email protected]
07765 [email protected]
07798 [email protected]
07894 [email protected]
07545 [email protected]
Terms & Conditions: Copyright © Midwich Limited 2015. Midwich Limited, Vinces Road, Diss, Norfolk IP22 4YT. Job Number: LM6621-Q1-15