insightful marketing analytics
TRANSCRIPT
Our Approach
• Understand business requirements, design and develop methodology tailored to client needs
• Collect and interpret data from client and other sources
• Perform statistical modeling, segmentation, value analysis, test design and profiling
Use output of analytics to
generate actionable insights
1
Iden
tify
Dev
elo
pL
ever
ag
e
Data Audit
Req Def
Programming?
New Data?
KPIs, Req
Docs
Y/N
Dev Req
List Req
Proposed
Solution
Prepare Dataset
for Analysis
Description
Connection
Forecast
Framework
Clean
Normalize
Transform
Model Build
Profile
Matrix Build
Insight Development
Deploy Test Roll Out
Analytics Work Flow