insightful marketing analytics

1
Our Approach Understand business requirements, design and develop methodology tailored to client needs Collect and interpret data from client and other sources Perform statistical modeling, segmentation, value analysis, test design and profiling Use output of analytics to generate actionable insights 1 Identify Develop Leverage Data Audit Req Def Programming? New Data? KPIs, Req Docs Y/N Dev Req ListReq Proposed Solution Prepare Dataset for Analysis Description Connection Forecast Framework Clean Normalize Transform Model Build Profile Matrix Build Insight Development Deploy Test Roll Out Analytics Work Flow

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Page 1: Insightful Marketing Analytics

Our Approach

• Understand business requirements, design and develop methodology tailored to client needs

• Collect and interpret data from client and other sources

• Perform statistical modeling, segmentation, value analysis, test design and profiling

Use output of analytics to

generate actionable insights

1

Iden

tify

Dev

elo

pL

ever

ag

e

Data Audit

Req Def

Programming?

New Data?

KPIs, Req

Docs

Y/N

Dev Req

List Req

Proposed

Solution

Prepare Dataset

for Analysis

Description

Connection

Forecast

Framework

Clean

Normalize

Transform

Model Build

Profile

Matrix Build

Insight Development

Deploy Test Roll Out

Analytics Work Flow