watson analytics - marketing analytics at your fingertips
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Watson AnalyticsMarketing Analytics at your fingertips
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Your Typical Marketing Stack
Mobile Analytics
Social Media
Web Analytics
Marketing Automation
Customer Database
Are you getting insights from any of these sources?
Great! Next question, are you currently doing this?
Single Analytics Platform
Meaningful Insights
Mobile Analytics
Social Media
Web Analytics
Customer Database
Marketing Automation
Some facts for you…
Great companies are…..
5.4 times more likely to use
analytics over intuition
2 times more likely to say that it is a
differentiator
3 times more likely to be
more sophisticated
analytics users
You want to be great but…
Limited understanding of how to use
analytics to improve the
business
Lack of bandwidth
due to other mission critical
items
Lack of analytics and
technical skills within LOB
Too much time is spent in
data preparation
and acquisition
Leveraging analytics still faces many obstacles
How does Watson Analytics help you?
Single AnalyticsExperience
Natural LanguageDialogue
Fully AutomatedIntelligence
Guided AnalyticDiscovery
By providing Self-service analytics capabilities in the cloud that is built to overcome obstacles currently faced by business people
