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Don’t Drive With Your Eyes Closed [Search Analytics] Ian Lurie Portent Interactive

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My presentation at SEMPDX Searchfest 2008.

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Don’t Drive With Your Eyes Closed[Search Analytics]

Ian LuriePortent Interactive

Analytics ≠ Reports

Search Analytics: A 5 Step Checkup

1. Phrases.2. Pageviews.3. Time on site.4. Bounce.5. Conversion.

Search Analytics: Phrases

Search Analytics: Pageviews

Search Analytics: Time On Site

Search Analytics: Bounce Rate

Search Analytics: Conversion

Search Analytics: Use Your Brain

Missed Opportunities: Onsite Search

What you should optimize.

Case Study: Right Phrase, Wrong Offer

Questions

206.575.3740

[email protected]

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search marketing analytics

Business

high bounce

bounce rate

search analytics

seo strategy

folks coming

eyes closed

bounce

high