Innovation Work Circle:

Big Data

Presented By:Innovation Work Circle Group

What is Big Data Circle Vision?

The challenge we face in data processing, by adopting the traditional data processing tools and ideas, are tackling the 4 V's – Volume, Velocity, Variety and Veracity. The objective of this innovation circle is to look at these real world problems in the CRM sector for various domains and ideate, conceptualize, develop and apply Big Data tools to solution them.

Big data is a broad term for data sets so large or complex that traditional data processing applications are inadequate.

What are the Steps to take to achieve Vision?

Brainstorm within the innovation circle to get ideas

Identify the target areas to apply Big Data concept, w. r. t. CRM

Narrow focus to selected areas out of all the collated ideas

Conceptualize on them in order to develop a working model

Present model visualizations to core team for acceptance

Develop implementation plan on accepted models

What is Big Data?

Big data is an all-encompassing term for any collection of data sets so large or complex

that it becomes difficult to process them using traditional data processing applications.

The challenges include analysis, capture, curation, search, sharing, storage, transfer,

visualization, and privacy violations.

Why is it needed?

Need for Big data to get right information

to identify the right markets and customers at the right time

enable institutions to make the right strategic decisions

Numbers tells the story We create 2.5 exabytes of data everyday [1 exabyte = 1TB x 1024 x1024]

The Big data market is expected to grow to $32.1 billion dollars by 2015 & to $53.4 billion by 2017

90% of the data in the world today has been created in last two years alone

62% companies believe that Big data has significant potential to create competitive advantage

Four V’s of Big Data

Key benefits of Big Data

Use Cases of Big Data

Thank You