Luggage with GPS Tracker

Deependra Ojha

Manisa K.C

Sadikchya Acharya

Rekha Shrestha

INNOVATION

Innovation is creating something entirely new by adding the value.

Background

There are lots of incident where luggage is misplaced, exchanged or lost during travelling. (esp. airport)

Nepal is a country with large number of people working abroad ( 1500-2000 approx.)

These people are mainly from low class or middle class.

There is also high number of Nepali student studying in foreign country.

Background

Luggage contains their hard work for many years and it is valuable for them.

Loss or misplacement of their luggage can occur

New Business Idea

Our idea is inspired by the quote “Prevention Is Better Than Cure”

Our product is to address this issue.With the GPS Tracking system that can be

monitored by simple smartphone, it will help them to find their lost luggage.

It also consists in build beeping system Simple and efficient way to track bagCost is not a problemFor e.g. 142 passenger bags were lost in

airport

Technical aspect

Technically its not too difficult.

We have to fit GPS tracking device inside the bag.

GPS tracking can be purshased from ebay whose cost starts from 11.95$.

It ranges from 1000-2000 Nrs

Why Innovative Idea?

It holds the emotional aspect of the consumer as

It helps user to travel without any stress

It provides greater security

It targets the middle and low level income group

Potential market

It is tough to find the luggage in the crowd and searching for it takes a long time.

Since no of people working and studying abroad is rapidly increasing its market will rise as soon as it gets attention.

People traveling for business purpose will also be attracted.

Carrying special documents will be safer from now.

Target Group

To those who are going to golf countries with working visa.(1500)approx.

All the travelers inside or outside the country.All the students, parents, Teachers who are

carrying special document or a valuable item.For e.g. carrying a jeweler or a academics

documents in a bus, question paper for the universities e.t.c

Competitors

There is no direct competition from Nepali company for the gps tracking.

Main competitors are foreign laugage companies such as Samsonite, American tourister and Apple is trying to enter the market.

Smart luggage companiesKey companies

Strength Weakness

Innovate and addresses growing issue among travelers

Secure the documents and other valuable items

Provide safety of the luggage.

It is little expensive than other luggage Keys

It may face resistance at first.

Difficult to use by layman at first

Technical errors might occur sometimes

SWOT Analysis

Oppurtunity Threat

growing market and lack of competitors

Growing needs of of consumers.

It’s a necessity for now rather than wish list product.

Safety of goods

Threat can be from those foreign company which are well established with good brand name

Key companies and other substitutes.

.

SWOT Analysis

Thank You!