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A catalog of purpose-driven products and services by Presidio Graduate School students


  • Presidio Graduate School

    Figure 4 Food Blinky

    Innovation for a Sustainable Future: A Catalog of Purpose-Driven Products & Services by Presidio Graduate School Students

    Dr. Dariush RafinejadSharmila SinghBasak Altan

  • Published byPresidio Graduate School36 Lincoln BlvdSan Francisco, CA 94129All rights reservedCopyright 2014 by Dariush Rafinejad, Sharmila Singh, Basak Altan and Presidio Student co-authors.

    No Part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by means of electronic photocopying.

    For general informaiton on our Products and Services course, please


  • Presidio Graduate School

    Innovation for a Sustainable Future: A Catalog of Purpose-Driven Products & Services by Presidio Graduate School

    Dr. Dariush RafinejadSharmila SinghBasak Altan

  • PROLOGUE About the authors 6 Prologue 8


    CONSUMER Bike Keeper 14 Findwood 15 Green Washing Machine 16 Housemeister 17 iStar 18 Mazu 19 Make It Better 20 Nomadic Essentials 21 S.E.A.L 22 SolShine:Wirehanger Solar Lamp 23 Sun Blox: Solar Powered Toys 24 The TakeMe! Mug 26 Wild Arrow 27 Talkn Trash 28 Unveiling the curtain 30 100% Compostable toothbrush 32

    BUSINESS-TO-BUSINESS & INVESTMENT Clover Card 34 Good Neighbor 35 Engage2 Thrive 36 Set Up Shop 38 Sprout 40 Sustainvest 41 Tunza Digital Receipt SystemOOD 42

    Table of Contents


  • Presidio Graduate School


    HEALTHAirQ Kid 44Hydra Sol 45Tribe25 46

    ENERGYDistill Energy 48EasyCharge 49 Light Brigade 50 PriCharger 52SoLite 53Solwing 54The Wala Project 56Terragen 58The Pedal Pak 59Wind mAPP 60

    LIVING & FOODBug Bars 62 Door-to-Door Dinners 64GOOD Table 65Eco Roof Workspace 66Letz Eat 68Small Batch 69SustainaBullz 70Urban Grow Space 72

    RECYCLING Composterator 74 The FOGgetter Service 76 The Short Stop: Airline Recycling 78 RePurpose 80

  • Dr. Dariush Rafinejad Dariush Rafinejad is a Core Faculty at Presidio Graduate School and a Consulting Associate Professor at Stanford University. Dariush teaches and conducts research on sustainable product development and manufacturing, and on sustainable energy systems. He has authored or co-authored a number of papers and case studies in the sustainability field. In 2007, he published a book on Innovation, Product Development and Commercialization. Dariush has over 30 years of product innovation experience as a senior executive in the semiconductor and solar energy industries and he was corporate vice president at Applied Materials and Lam Research Corporations.

    Dariush has served on the boards or invested in several startup companies in solar, semiconductor and medical fields. He is also the founding principal of Blue Dome Consulting Company which partners with technology executives for product and business leadership. Dariush received his Ph.D. in mechanical engineering from UC Berkeley.


  • Presidio Graduate School


    Sharmila Singh

    Sharmila Singh is an entrepreneur and marketing strategist with a passion for engaging communities in social change. With a focus on marketing and business development, she specializes in identifying strategic, revenue-bearing relationships for entrepreneurial companies in new markets. Sharmila has experience in both the corporate and non-profit sectors defining product value points, and identifying potential customer bases for successful market entry. Sharmila is most inspired when working with innovative organizations, especially those committed to environmental issues. Sharmila is a teaching assistant for the Sustainable Products and Design course at the Presidio Graduate School and is the co-founder of Project5 SF, an entrepreneurial support agency. Sharmilas clients have included Google Sustainability, B Corp, Goodwill Industries, SIGG USA, HUB Amsterdam, and the San Francisco Bay Area Green Chamber of Commerce.

    Basak Altan

    For over 16 years, Basak has been providing strategy services in a variety of roles, her approach rooted in the philosophy that successful product and service design must be linked to a clients core business strategy. As an independent consultant she advises on product and design strategy. Basak has worked on a variety of projects with a diverse client base, from creating sustainability initiatives for Oaklands mayor Jerry Brown, to providing strategic research for IDEO, assessing life cycle analysis for Hewlett-Packard, and designing value driving opportunities for retail clients such as Williams Sonoma, Pottery Barn, Red Envelope, Nautica, LizClaiborne, Bed Bath & Beyond, Walmart, & Macys.

    Basak holds a Bachelors of Industrial Design from Syracuse University, and a green MBA from Presidio Graduate School. Her work has been published and presented in TED, Architects Journal, Architecture Magazine, Architectural Record, Daily News, Metropolis, Van Alen Report, Surface Magazine, New York Times, Van Alen Institute in New York City, Royal Institute of British Architects in London, The French Institute of Architects in Paris, USAID Head Quarters in Washington, DC, ICFF in New York City.

  • Introduction

    This book is the compilation of selected product concepts developed by the MBA students at Presidio Graduate School (PGS) from 2009 to 2014.

    PGS curriculum for master degrees in business and public administration incorporates sustainability concepts and competencies into every course. One of the required MBA courses is Sustainable Products and Services (SP&S) which focuses on the entrepreneurial process of innovation, development and commercialization of new products that contribute to sustainable development. The term product is treated in its most general sense including tangible products, service, software, manufacturing process, or a combination. The products depicted in this book were developed by the students in this course. The students work in teams of 3 to 5 members to identify a market opportunity, to develop a concept for a sustainable product in the market, and to plan the full design development and commercialization tasks of the product. This project allows the student teams to create the conceptual design and bench prototypes of a new product/service and demonstrate its feasibility for commercial success. This project is also an opportunity to hone the core competency of working collaboratively within a team.

    We hope you enjoy this book, not only because it illustrates many interesting product concepts of high market potential, but also because it demonstrates innovations that aim for a sustainable futurein alignment with the PGS educational vision. The MBA students demonstrate their entrepreneurial and product development skills by creating products that can be commercially successful and improve human wellbeing without harming the environment. The purpose-driven innovation at the heart of the PGS program is one of the reasons PGS was ranked the #1 MBA for sustainability by Net Impacts Business as UNusual survey this past year.

    What is a sustainable product and why is it important?

    Global demand for natural resources and ecological services is exceeding the earths carrying-capacity, and environmental problems such as climate change and pollution are causing adverse impact on human wellbeing and biodiversity. Under these conditions, environmental and social sustainability is the imperative management undertaking for business sustainability in the 21st century. The Sustainable Products and Services course prepares future business leaders


  • Presidio Graduate School


    Dariush Rafinejad

    to respond to this challenge through development and commercialization of sustainable products.

    In this course, students learn why and how to develop products that meet multiple economic, social and environmental objectives. Products that are commercially successful, contribute to societal well-being, and have minimal adverse impact (or regenerative value) on the environment now and in the future.

    We take a holistic and system view of product development and manufacturing in a firm and examine the firms competitive advantage and operational efficiency within the constraints of environmental resilience and compliance with governmental regulations. We examine the best practices at leading corporations through case studies and guest lectures by industrial leaders. And finally, we examine how to integrate the industrial ecology principles and lifecycle assessment (LCA) tools into traditional product development methodologies.

    Since the industrial revolution and through multiple business cycles, the invention of new products has improved human life by improving: productivity (with new energy sources and automation), access to new materials (with textiles, steel, and petrochemicals), mobility (with cars and airplanes), and communication (with phone and the Internet). However, products consume resources (materials, energy and water) and create waste throughout their lifecycle of production, transportation, use and end-of-life; and hence impact our living environment the earth. The earth and its ecosystems supply the renewable and non-renewable resources and waste processing sinks for sustaining life and our economic activities.

    The exponential growth in human population over the last century (from 1.8 billion in 1900 to over 7.2 billion i


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