innovation & creativity toolkit - part three

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creativity, public relations, social media, pr

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Page 1: Innovation & Creativity Toolkit - Part Three
Page 2: Innovation & Creativity Toolkit - Part Three

Your Creative and effective writing tools

Page 3: Innovation & Creativity Toolkit - Part Three

3.1.1 Managing context: your uncreative bossxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.1.2 Listening to your ‘uncreative Boss’xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.2 57 quick ways to get ideas for storiesxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.3.1 Role models – internalxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.3.2 You – your own role modelxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.3.3 Role models - external for creating different voicesxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxcccc

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3.5. Approach your story in a different way

3.5.1 Lessons from cinema scriptwriting a screenplay for a filmxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.5.2 Using the two great story themes: ‘David v Goliath’ and ‘Romeo and Juliet’xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.5.3 Using the basic plots of literaturexxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.5.4 Identifying different angles using Maslow’s hierarchy of needsxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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3.5.5 9 routes into the tabloid pressxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

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