innovation, creativity, and strategy
TRANSCRIPT
What’s common?
Who ‘said’, ‘I want this’?
We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products
Jobs on market research
Invention + Commercialization Innovation
Creativity
Idea + Realization Invention
People
Process Techniques
Let’s dispel the myth!Problem Idea
5Innovation & Creativity: www.PavanSoni.com
Landscape Formation
Solution Vegetation
Best Case Solution
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Diverge ConvergeIntent:Apply the Science of Creativity for Problem Solving & Opportunity Creation.
Deferring the judgment!!
The Systematic Creativity Process
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Invention ≠ Innovation
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Most Innovative Firms- 2013
Highest R&D spent- 2013
Most patents granted- 2013
VolkswagenSamsung
IntelMicrosoft
RocheNovartisToyota
J&JGoogleMerck
AppleSamsung
GoogleMicrosoft
ToyotaIBM
AmazonFord
BMWGeneral Electric
IBMSamsung
CanonSony
LG ElectronicsMicrosoft
ToshibaPanasonic
HitachiGoogle
05/01/2023 Pavan Soni, Innovation EvangelistSource: BCG, Booz & Co., USPTO
When is listening to customers useful?
Disruptive innovations!
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Country cultures
Power distance
Individualism Masculinity Uncertainty avoidance
Pragmatism Indulgence
77
4856
40
51
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Chart Title
India
Source: Gert HofstedePavan Soni, Innovation Evangelist
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Country cultures- In contrast
Power distance
Individualism Masculinity Uncertainty avoidance
Pragmatism Indulgence
77
4856
40
51
26
80
20
66
30
87
24
40
91
62
46
26
68
35
67 66 65
83
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India China USA Germany
Pavan Soni, Innovation EvangelistSource: Gert Hofstede
Variance, not mean centric
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Innovation
Look for non-customers
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Non- Customers
Who? Why? How?
Soon to Be
Refusing
Unexplored
Source: Blue Ocean Strategy
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The Medici Effect
15Great Ideas are born at the Intersection of Disciplines
Linear Growth
Discovering Intersections
I am imagining bringing 100s of people together from different backgrounds and disciplines within a region and have them work together to unleash an explosion of transformational
ideas.- Frans Johansson
Source: Medici Effect
70% and go…
Ambidextrous organization
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• Exploit the Present + Explore the Future• Teams autonomous at bottom, connected at top
Established companies can develop radical innovations and protect their traditional businesses. In our study, more than 90% of the ambidextrous organizations achieved their
goals.- Charles A. O’Reilly III
Let a million flowers blossom
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We call the projects late and give as much time as possible for these ideas to blossom, as innovation is a very fragile process.
- Douglas Merrill, formerly at Google
Call the shots as late as possible
Multiple Ideas
Project Clusters
Science of motivation
19Source: Drive (Daniel Pink)
Purpose
MasteryAutonomy
Putting the whole brain to work
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• If you never change your mind, why have one? - Edward de Bono
Think + Feel
Creativity calls for hunch, guts and reason
Left Right
Logic
Rational
Sequential
Objective
Emotion
Intuition
Subjective
Looks at parts
Looks at wholes
Holistic T Shaper Personalities
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Hone multiple affinities
Source: IDEO
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The Innovation DNAInnovative entrepreneurship is not a genetic predisposition, it is an active endeavor.
- Clayton M. Christensen
Questioning
Observing
Experimenting
Networking
Associating
Five traits of Innovators
Marc Benioff
Jeff Bezos
Michael Dell
Herb Kelleher
Mike Lazaridis
Pierre Omidyar
Scott Cook
You!!!
Source: Innovator’s DNA
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