ingenium brochure

www.ingenium-ids.org

Connecting you to the people that matter!


A little bit about us...Our PedigreeSince 2005 Ingenium IDS have helped both large andsmall companies to successfully market and generatedemand for their products and services fromdifferent parts of the public sector. We have addressedthe challenges faced by sales and marketingdepartments to identify the key organisations andstakeholders and to use tailored digital communicationsas a platform for demand creation.Our services include: Audience Generation for Events Driving Whitepaper/Case Study Downloads Independent On-line Surveys Database Audit, Cleanse and Append

We have achieved outstanding results for our clientswith a focus on transparent and measurable outcomes.

Our Products and ServicesWe have a number of assets that are leveraged byour clients delivered either as a fully-managed servicethrough a dedicated Account Management team or as aweb based application called iServe.

First Universe – Built by Ingenium from the top down itis the UK’s largest and most comprehensive publicsector contact database which breaks down thecomplexities of marketing to the public sector. Usingin-house researchers we maintain this database to avery high standard and make selections for ourcustomers campaigns based on the relevance of thecontacts; job function, responsibility, sector andgeography. Our data consulting team uses“First Universe” to undertake data audits and cleansingactivities to ensure our clients customer and prospectdatabases are fit for purpose and accurately reflect theopportunities available to them in the public sector.

iServe – Our e-communication and database platformdeveloped by us solely for communicatingelectronically with public sector organisations andconfigured for UK public sector domain names.

We have trusted sender status giving high levels ofdeliverability and penetration for our client’scampaigns.This system accurately reports on opens,forwards and clicks whilst also giving email recipientscomplete opt out/in functionality. The DBMSfunctionality makes the “First Universe” databaseavailable on-line giving our clients the capability ofmaking their own selections for their campaigns throughan easy to use interface.

E-communication Brands - We publish a series ofrespected and trusted news bulletins and alerts on arange of relevant topics under the iGov brand tosubscribed readers. These bulletins can be used by ourclients to promote marketing assets alongside relevantnews content that is developed by our editorial team.

iGov Live – A fully managed service that uses our otherassets to deliver an end-to-end webinar platformencompassing event invitation and registration,pre-recorded or live delivery, webinar hosting includingQ & A, post webinar follow-up.

Surveys in Public Sector – A supplier independentvehicle for our clients to have the capability to run largescale electronic surveys targeted at senior decisionmakers who are used to having a voice.

Public Sector Expertise – A team of knowledgeableand experienced Account Managers, Copy Writers andDesigners with a true understanding of how to engagewith the public sector through digital communications.

Our ClientsWe have a range of clients, both large and small, from abroad cross section of market segments all with a needto communicate more effectively with the public sector.They include Xerox, IBM, Oracle, Barclaycard, Softcat,CIPFA, London South Bank University and Leaseplan.

Identifyyour specific target markets within the public sector with reliable and

bespoke data sources

Communicateeffectively with your target audience using a variety of proven conversation media

Qualifyyour sales-ready leads with

the help of our management, reporting and analysis tools

First Universe - The UK’s largest Public Sector database

Source Parent Organisations Contacts With Email

Academy Sponsors 17 138 112

Central Government 170 15,051 15,009

Charity/Civil Society 1,396 9,613 9,529

Clinical Commissioning Groups 212 2,579 2,292

Colleges of FE 476 5,034 5,017

Courts 372 1,278 548

Fire & Rescue 59 1,148 1,148

Private Healthcare 51 625 624

Housing Associations 670 6,055 5,982

Local Government 473 22,990 22,983

NHS 578 23,238 23,223

Non Departmental Public Bodies 334 6,604 6,569

Police 102 1,739 1,718

Prisons 149 548 546

Schools - Early Years 21,565 21,561 54

Schools - Primary 17,566 18,346 14,206

Schools - Independent 2,474 3,412 1,835

Schools - Secondary 3,834 6,110 4,904

Schools - Academy 2,289 5,970 4,611

University 182 8,359 8,330

Total 52,969 160,398 129,240

email: [email protected]

Correct as of February 2013

AdministrationAsset ManagementAuditBoard SecretaryBusiness DevelopmentBusiness ManagementCateringChief Executive/DeputyChief FireChildrens ServicesCommissioningComputer SecurityContract ServicesCorporate ServicesCriminal JusticeCustomer ServicesDefenceDemocratic ServicesDiversity/EqualityE-GovernmentEducation

Education-SkillsEfficiencyEmergency PlanningEnergyEngineerEnvironmentEnvironmental HealthEventsFacilities & EstatesFinance ManagementFireFundraisingGeneral ManagerGeo Info systemsGovernanceGovernorGrantHealth & SafetyHighwaysHotel ServicesHousing Development

Housing ServicesHuman ResourcesInformationInformation GovernanceIT ManagementIT Technical LeadLeadership DevelopmentLegal ServicesLeisureLibraryLocal GovernmentMarketing CommunicationsModernisationOccupational HealthOperationsOrganisational PlanningPAParking ServicesPartnershipsPayrollPerformance

PlanningPolicyPoliticalProcurement/PurchasingProgramme ManagementProjectPropertyPublic HealthRegenerationRegulatoryReprographicsResearchRevenue BenefitRiskSalesScientificSecuritySenior ManagerService DeliveryShared ServicesSocial Services

StrategySustainabilitySustainable CommunitiesTechnical ServicesTelecomsTrainingTransformation/ChangeTransport/FleetWaste

Job functions within Central Government

Central Government1,066 Organisations

Executive Agencies151 Organisations

Non-Departmental Public Bodies334 Organisations

Ministry of Defence9 Organisations

Regulatory Authorities30 Organisations

Courts372 Organisations

Prisons149 Organisations


Government Departments21 Organisations


AdministrationArchitectAsset ManagementAuditBoard SecretaryBusiness DevelopmentBusiness ManagementCateringChief Executive/DeputyChief FireChildrens ServicesCommissioningComputer SecurityContract ServicesCorporate ServicesCriminal JusticeCustomer ServicesDemocratic ServicesDiversity/EqualityE-GovernmentEducation

Education-SkillsEfficiencyEmergency PlanningEnergyEngineerEnvironmentEnvironmental HealthEventsFacilities & EstatesFinance ManagementFireFundraisingGeneral ManagerGeo Info systemsGovernanceGrantHealth & SafetyHighwaysHotel ServicesHousing DevelopmentHousing Services

Human ResourcesInformationInformation GovernanceIT ManagementIT Technical LeadLeadership DevelopmentLegal ServicesLeisureLibraryLocal GovernmentMarketing CommunicationsModernisationOccupational HealthOperationsOrganisational PlanningPAParking ServicesPartnershipsPayrollPerformancePharmacy

PlanningPolicePolicyProcurement/PurchasingProgramme ManagementProjectPropertyPublic HealthPublic RelationsPublic TransportQuality AssuranceRecords ManagementRecruitmentRegenerationRegulatoryReprographicsResearchRevenue BenefitRiskSalesScientific

SecuritySenior ManagerService DeliveryShared ServicesSheltered HousingSocial ServicesStrategySustainabilitySustainable CommunitiesTechnical ServicesTelecomsTrading StandardsTrainingTransformation/ChangeTransport/FleetWaste

Job functions within Local Government

Local Government1,222 Organisations

Housing Associations670 Organisations

Police Forces60 Organisations

Fire & Rescue59 Organisations

Metropolitan Councils36 Organisations

Borough Councils61 Organisations

English District Councils136 Organisations

London Councils32 Organisations

N. Ireland Councils26 Organisations

English Unitary Councils56 Organisations

English County Councils32 Organisations

Scottish Unitary Councils32 Organisations

Welsh Unitary Councils22 Organisations


AdministrationAsset ManagementAuditBoard SecretaryBusiness DevelopmentBusiness ManagementCateringChief Executive/DeputyChildrens ServicesClinicalCommissioningComputer SecurityContract ServicesCorporate ServicesCustomer ServicesDemocratic ServicesDiversity/EqualityE-GovernmentEducationEducation-SkillsEfficiency

Emergency PlanningEnergyEngineerEnvironmentEnvironmental HealthEventsFacilities & EstatesFinance ManagementFireFundraisingGeneral ManagerGeneral PractitionerGovernanceGrantHealth & SafetyHotel ServicesHuman ResourcesInfection ControlInformationInformation GovernanceIT Management

IT Technical LeadLeadership DevelopmentLegal ServicesLibraryLocal GovernmentMarketing CommunicationsMedical DirectorMental HealthModernisationNHS PlanningNursing DirectorOccupational HealthOperationsOrganisational PlanningPAParking ServicesPartnershipsPayrollPerformancePharmacyPlanning

PolicyPractice ManagerPrimary CareProcurement/PurchasingProgramme ManagementProjectPropertyPublic HealthPublic RelationsQuality AssuranceRecords ManagementRecruitmentRegenerationRegulatoryReprographicsResearchRiskSecuritySenior ManagerService DeliveryShared Services

Social ServicesStrategySustainabilityTechnical ServicesTelecomsTrainingTransformation/ChangeTransport/FleetWaste

Job functions within NHS

Ambulance Trusts

13 Organisations

Clinical Commissioning Groups

212 Organisations

Acute Trusts

177 Organisations

Health Boards

7 Organisations

Special Health Authorities

5 Organisations

NHS England & Wales581 Organisations

CommunityHealthcare Trusts113 Organisations

Mental Health Trusts

54 Organisations

Health Boards

14 Organisations


7 Organisations

NHS Scotland21 Organisations

Health Boards

5 Organisations


5 Organisations

NHS N.Ireland10 Organisations

AdministrationAsset ManagementBoard SecretaryBusiness DevelopmentBusiness ManagersCateringChief Executive/DeputyChildrens ServicesComputer SecurityContract ServicesCorporate ServicesCustomer ServicesDiversity/EqualityE-GovernmentEducationEducation-SkillsEfficiencyEmergency PlanningEnergyEnvironmentEvents

Facilities & EstatesFinance ManagementFundraisingGeneral ManagerGovernanceGrantHead teacherHealth & SafetyHotel ServicesHuman ResourcesInformationInformation GovernanceIT ManagementIT Technical LeadLegal ServicesLibraryMarketing CommunicationsModernisationOccupational HealthOperationsOrganisational Planning

PAParking ServicesPartnershipsPayrollPerformancePolicyPrincipalProcurement/PurchasingProgramme ManagementProjectPropertyPublic HealthPublic RelationsQuality AssuranceRecords ManagementRecruitmentRegenerationReprographicsResearchRiskSecurity

Senior ManagerService DeliveryShared ServicesSocial ServicesStrategySustainabilityTechnical ServicesTelecomsTrainingTransformation/ChangeTransport/FleetWaste

Job functions within Education

Education48,386 Organisations

Academy Schools

2,289 Organisations


Primary Schools*Non Academy

17,566 Organisations

Secondary Schools*Non Academy

3,834 Organisations

Universities

182 Organisations

Pre-School

21,565 Organisations

College of FE

476 Organisations

Independent Schools

2,474 Organisations

AdministrationAsset ManagementAuditBoard SecretaryBusiness DevelopmentBusiness ManagementCateringChief Executive/DeputyCommissioningComputer SecurityContract ServicesCorporate ServicesCustomer ServicesDiversity/EqualityEducation-SkillsEfficiencyEnergyEngineerEnvironmentEnvironmental HealthEvents

Facilities & EstatesFinance ManagementFundraisingGeneral ManagerGovernanceGrantHealth & SafetyHotel ServicesHousing DevelopmentHousing ServicesHuman ResourcesInformationInformation GovernanceIT ManagementIT Technical LeadLeadership DevelopmentLegal ServicesLeisureLibraryMarketing CommunicationsModernisation

Occupational HealthOperationsOrganisational PlanningPAPartnershipsPayrollPerformancePlanningPolicyPoliticalProcurement/PurchasingProgramme ManagementProjectPropertyPublic RelationsQuality AssuranceRecords ManagementRecruitmentRegenerationRegulatoryReprographics

ResearchRevenue BenefitRiskSalesSecuritySenior ManagerService DeliveryStrategySustainabilitySustainable CommunitiesTechnical ServicesTelecomsTrainingTransformation/ChangeTransport/Fleet

Job functions within Civil Society

Civil Society1,396 Organisations

National Charities

1,259 Organisations

Civil Society

137 Organisations


Leverage your relationships... an example of parent/child connectivity

26 Foundation Trusts

Aintree University Hospitals NHS Foundation Trust

Royal Bolton Hospital NHS Foundation Trust

Calderstones Partnership NHS Foundation Trust

Central Manchester University

Hospitals NHS Foundation Trust

The Walton Centre NHS Foundation Trust

The Christie NHS Foundation Trust

Clatterbridge Centre For Oncology

NHS Foundation Trust

Countess Of Chester Hospital NHS Foundation Trust

Lancashire Teaching Hospitals

NHS Foundation Trust

Liverpool Womens Hospital NHS Foundation Trust

Liverpool Heart and Chest NHS Foundation Trust

Salford Royal NHS Foundation Trust

Stockport NHS Foundation Trust

(continued over page)


78 Hospitals Wythenshawe HospitalWrightington HospitalWoodview HospitalWithington HospitalWigan InfirmaryWhiston HospitalWestmorland General HospitalWest Cumberland HospitalWesham HospitalWarrington HospitalWalton Hospital

University Dental Hospital of Manchester

Saint Mary’s HospitalRoyal Manchester Children’s HospitalManchester Royal InfirmaryManchester Royal Eye Hospital Tameside HospitalStretford Memorial HospitalStewart Day HospitalStepping Hill HospitalSt Helens HospitalSt Catherine’s Hospital (continued over page)

NHSNorth of England

Manchester Royal Eye HospitalManchester Royal Infirmary

Royal Manchester Children’s HospitalSaint Mary’s Hospital

University Dental Hospital of Manchester

5 Central Manchester Acute Hospitals

Central Manchester University HospitalsNHS Foundation Trust

In recent years the public sector has undergone significant change, both structurally and at an individual organisation level. For example:

New unitary councils have been established resulting in the dissolution of many district authorities.

PCT’s have merged and then split between commissioning and provider services and this process is continuing at a pace.

Schools have closed and new Academies have been established with LEA’s no longer separate entities.

212 Clinical Commissioning Groups have been established.

In Central Government countless organisations are no longer around including the regional government offices and the development agencies.

Departments have renamed and established new executive agency structures.

Social Housing provision is growing as councils surrender housing stock to newly formed ALMO’s.

On top of this organisation change there is the inevitable churn at the contact level as people come and go and email domains such as nhs.net come into force.

Keeping on top of this change is our job but for companies selling to the public sector this has been a difficult task meaning that CRM systems are completely bent out of shape from the perspective of quality, quantity and usability impacting on the effectiveness of outbound campaigns. This means opportunities are lost, existing customers are over-communicated with, personalisation is impossible and information becomes difficult to analyse to support marketing programmes.

Matching to our highly accurate database we can:

Identify dissolved and merged organisations

Identify and fix where the organisation name is incorrect through poor data entry

Append by sector

Provide additional information including employee size, parent/child relationships, type, status

Provide all “net new “ organisations by sector

Identify all obsolete records

Correct all incorrectly formatted emails

Supply emails for all contacts currently missing email

Analysis of contact level and functional responsibility

We have performed customer and prospect data audits for many of our clients including Vodafone, Leaseplan, Xerox, Dell, SAP and Oracle.

Data Quality Audits… Correcting, enhancing, ordering and refreshing your data

Wrong OrganisationRoyal Gwent Hospital

Aneurin Bevan Health Board

Dissolved OrganisationGwent Healthcare NHS Trust Aneurin Bevan Health Board

Duplicate OrganisationsHywel DDA Health Board Hywel DDA Health Board

Carmarthenshire Local Health Board Hywel DDA Health Board

Ceredigion and Mid Wales NHS Trust Hywel DDA Health Board

Change in Name and StatusChesham Park Community Colleg Chiltern Hills AcademyOrganisation no longer existsSouth West Regional Development Agency


Our Systems We are passionate about creating digital campaigns that deliver proven results for our clients.

We do this through our in-house created tool, iServe. iServe is unique in that it can store, manage and manipulate real time live source data. It has also proven to be hugely effective in penetrating firewalls and other Public Sector IT obstacles to reach the target recipient with a guaranteed delivery of 97% of all sent emails.

iServe is available as a managed service or can be independently accessed. iServe can be accessed 24/7 and with permission view, export and import data for management, analysis and appending.

We use our public sector expertise to help clients deliver a mix of the following via iServe:-

Direct solus campaigns, case study/whitepaper/thought leadership downloads, generating audiences for events and webinars, specialist newsletters and interactive e-surveys.

Access in real-time the First Universe databaseOur campaign tool allows you to do the following:

Personalise each campaign by name and organisation

Address each campaign from the client’s organisation or from one of our trusted brands

Deliver campaigns to selected sectors and job functions

Analyse, measure and report through a range of metrics

Access full contact records for each response received.

Database Storage & Management

Email Design

Email Broadcast

Survey Build

Survey Broadcast

iServe… A system configured and continuously tuned for effective public sector communications


SectorsOur bulletins are circulated to:


Our email bulletins deliver high value content to targeted groups of decision makers. The format enables organisations targeting the public sector to communicate with high impact and with measurable results – in short highly effective lead generation.

The increasing high number of opt-in subscribers is evidence of a medium that is well received by an audience that is time poor and information hungry.

We can help you to optimise your content and deliver it to the right people.

Circulation and ReadershipBy advertising in our bulletins you are leveraging the UK’s largest single source of public sector contacts, structured by job function, with over 100,000 named emails of senior decision makers, influencers and stakeholders.

Each bulletin has a focused broadcast circulation composed from subscribers and a controlled element, consequently providing a significant pass on “readership” as reflected in the high forward rate. Since launch in June 2010, on average, each bulletin has been forwarded on by over 27% of all recipients.

A typical subscriber profile is a departmental director/head with budget responsibility employed in an organisation of at least 500 employees pan public sector, including; Central Government, Local Authorities, NDPB’s, NHS, Emergency Services, Criminal Justice, Social Housing, Voluntary / Third Sector, Universities and Colleges of FE.

A typical subscriber profile is a departmental director/head with budget responsibility employed in an organisation of at least 500 employees pan public sector, including; Central Government, Local Authorities, NDPB’s, NHS, Emergency Services, Criminal Justice, Social Housing, Voluntary / Third Sector, Universities and Colleges of FE.

Our Bulletins:Finance & Procurement

People & Knowledge Management

Property, Estates & FM

Public Sector ICT

eMedia… branded news editorial content for the public sector

Bespoke e-SurveysWe provide an e-survey platform that can be utilised as a managed service or client led with web access.

Our survey team has considerable knowledge and experience in knowing “who to ask, what to ask and when to ask”. They have worked with a number of clients, creating and delivering effective e-surveys to widely differing audiences across IT, Property / FM, Finance, Human Resources and Communications.

We can provide best advice on the type of questions to be asked along with great insight on sequencing and format. High performing surveys are of paramount importance to us and we can drive increased activity using Ingenium’s brand of reputation “SPS” ( Surveys in Public Sector ) on client surveys.

For survey creation and execution the team use iServe, our own easy to use online survey tool which provides a platform enabling you to gather and test information about purchasing intentions and product/ services feedback.

Key to a successful outcome is provision of the right people. We can give you access to an audience who are open to being surveyed and can provide expertise in compiling surveys that will be responded to.


iServe Survey This cutting edge tool provides:

questions and dynamic questions

Survey deliverables include a custom report, all completed questionnaires by contact, organisation, telephone and email and a cumulative summary.

e-Surveys… helping our clients to understand their prospects’ needs and motivations


We recognise the importance of virtual conferencing in the current environment where time, resources and budget are limited.

And as the Digital by Default agenda builds momentum and more and more services are being delivered online, it is more important than ever that this medium is taken to the next stage.

That is why we deliver a fully managed webinar service under our well-respected iGov Live brand. In the last 18 months, we have delivered many large scale bespoke webinars for clients including IBM and EMC that have been tailored to meet our individual client needs.

Our team take an end-to-end approach working with both public and private sector clients to facilitate all aspects of delivering a high quality webinar that successfully attract the right people. This includes drawing on and deploying proven audience generation approaches using our digital communications platform and marketing the event via our wider services.

We work with the client throughout the whole process from setting up the registration and event timings through to advising on the suitability of presenters, messaging and content and how best to meet the expectations of the target audience.

We also take care of all post webinar follow-up work and provide a copy of the final recording to the client for their own use. Our job is to make sure the presenter, client and attendees ALL get the most out of each webinar by ensuring it runs smoothly and meets everyone’s expectations.

Webinar… from conception to audience generation, execution and follow up

We worked with Ingenium to deliver an outboard email campaign to invite senior Procurement and Finance contacts from Local Authorities and Central Government to attend a seminar we held in Central London. It was a huge success with over 40 people attending and many more expressing an interest in meeting with us.

Ben McKeePublic Sector & National Accounts ManagerAmerican Express Services Europe

The iGov bulletin worked really well - producing lots of interest for our sales team to follow-up on.

Simon DadswellDirector of MarketingProactis Group

Using Ingenium’s iSurvey application gave us a deep insight into the UK public sector market and Ingenium’s knowledge and understanding of how to create a survey to best effect, helped to leverage in excess of 300 completed questionnaires, a responsive rate of over 10% which is excellent. What made a real difference was the proactive input and the agility of the Ingenium team to subtly alter the approach to ensure the best possible response rates.

Fergus GilmoreDirectorVortal

My expectations have been surpassed - the results have been fantastic. The management of each stage of the process has been greatly appreciated and I look forward to similar sucess in the next campaign.

Clive BuhagiarNational Manager - Public SectorAlphabet (UK) Fleet Management Ltd

We received over 150 download requests for case studies - following up on these keep our sales team busy.

Nick StaintonPublic Sector Marketing ManagerXerox

The iGov ebulletin worked perfectly for driving through a recording of the Cisco public sector proposition.

Julieta ViegasMarketing ManagerCisco

We were delighted to receive over 50 in-bound emails requesting further information following our piece in the iGov bulletin.

Stuart WalkerBrand DirectorAutomotive Leasing

We are delighted with the outcome from our email marketing campaign. It drove a large number of our in-bound enquiries for our translation services from new clients and has given our sales team close to 200 leads to follow up.

Samantha KubiakSales and Marketing ManagerK International Plc

The Ingenium data is excellent quality, helping us to secure a large number of attendees at our webinars.

Stephen TeareMarketing Programmes ManagerCitrix Systems UK Ltd

What our clients say...


Southern Office90 MeadrowGodalming, Surrey. GU7 3HY

01483 361 018

Northern OfficeMansion HouseWellington Road SouthStockport, Cheshire. SK1 3UA

0800 612 7720

www.ingenium-ids.org email: [email protected]

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