informed insight from informed consent - consentric insight from informed consent the amount of data...

Informed insight from informed consent

The amount of data being collected is growing at an astonishing

rate, with 650% growth anticipated by 2020. And the variety of

data gathered has also changed.

Human behaviour can be captured, not just in terms of simple transactions but also through the journey that took them to that decision. This can be applied to assess an individual, or a wider audience. Other data and big data sets can be connected to look for broader patterns. Insights can be found by analysis.

Consentric Platform

Symantec, State of Privacy Report 2015

88% of European consumers think data security is the

most important factor when choosing a company and

86% think the protection of their data is more important

than the product quality.”

Informed insight from informed consent

2consentric.io

Rethinking personal data to deliver change

In an increasingly digital society, personal data has

become a new form of currency. The biggest challenge

for political and business leaders is to establish the trust

that enables that currency to keep flowing.”

Boston Consulting Group, The Value of Our Digital Identity

Alongside this growth comes an increasing awareness about the meaning, power and value of data. And right at the heart of all of this data is an individual.

Increasingly, individuals are questioning what data is held, how it is being used, and why they’re not getting value from their data. This concern can turn to distrust. Especially when organisations are unable to be transparent, because they don’t have the systems and processes in place.

MyLife Digital believes it’s time organisations gave back control to the individual. That their consented permissions sit at the heart of how organisations collect, connect, analyse and share data.

Relationships can then be based on trust in this new data-driven economy. And with this trust comes competitive advantage. Opening new revenue streams. Creating efficiencies. Ensuring compliance. Delivering shared value. Improving outcomes.

3consentric.io

Our Consentric Platform has consent at

its heart. We call it a trust platform,

because that’s what we deliver.

Consentric opens up communication

pathways to engage with your

customers and strengthen trust.

Where personal permissions are

sought and consent respected.

Where data can be analysed and

insights delivered. Where mutual

benefit and an open value exchange

are unlocked and potential realised.

Leading to a committed and loyal

customer base.

Consentric Diagram

Consentric

Consentric

“Support mydecision making

& help me predictthe future”

“What data areyou collecting &holding about

me?”

“Let me see my data, edit

& delete it”

“Is that whatI really do?”

“You can do this with my databut not that”

“Help me gather data about

my activities& life”

“You can sharemy data with

them but not them”

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Value IndexSupport o

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Show citizens what

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CITIZEN

Consentric Platform

Consented data, real-time data capture and machine

learning brought together. One place for all Personal

Information Management. That’s secure and convenient.

That grows with you. That’s Consentric.

4consentric.io

With Consentric, we deliver trust. More than products

and services, we’re about communicating differently.

Developing new and deeper relationships with your

market. We enable people partnerships that gain you

powerful insights. That add value to the individual, to

the organisation and to society as a whole. So everyone

benefits. That’s the shape of the new digital economy.

One that’s based on trust.”

John Hall, Chief Executive Officer, MyLife Digital Ltd

With our Consentric Platform your data is safe and secure. We partner with UKCloud, award winners in their field. They’re trusted to deliver the largest UK public sector projects.

Security, UK sovereignty, authentication and privacy policies are built into our Consentric Platform. Data access, visibility and editing rights are tightly controlled with explicit configurations, which are

transparent to our users. That’s why your customers can be in control with full ownership of their own data.

Be part of the digital transformation. Be transparent. It’s time to create the new economy with personal data as the currency and trust as the credit rating.

The meaning, value and power of data

5consentric.io

Permissions connects your organisation to every

individual. Empowering them to control their personal

data and how it’s used.

l They can select what consents they allow, deny, or share with the organisation and their partner networks - in full, part or completely anonymously

l All consent changes can be managed and tracked to provide a timestamped history of their choices; recording what change was made, where this was actioned and who by

l If individuals are unable to manage their own consents online, agents can complete the process remotely, talking it through with the individual

l What’s more, you won’t have to hold data infrastructure on site, since each user’s data is stored on a secure server within its own StrongBox

With Permissions users simply log in.

Through open communication

and a totally transparent system,

Permissions enables you to gain

an individual’s trust. They can see

exactly what data you hold, the

purpose for collecting their details,

the benefits they receive, where

it is shared and they can manage

the right to be forgotten. It’s a

powerful, effective and streamlined

way to manage consents.

Consentric Diagram

Engage

Value Index

Permissions

Consentric

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CITIZEN

Consentric Permissions

6consentric.io

Permissions seamlessly integrates with existing software and service providers meaning individuals’ consented personal data use can be tracked across multiple environments. This makes Permissions the single source of truth for the use of consented data.

Compatible with the EU’s new General Data Protection Regulation (GDPR) due to come into force in 2018, Permissions removes any pain associated with meeting these new regulations. It is easy to implement, fully compliant, and straightforward to manage.

Permissions presents a great opportunity to gain deeper insights into the data you gather. So you can work smarter, targeting your marketing and communications to meet the needs of individuals; safe in the knowledge that you have their consent in place. And because Permissions lays the groundwork for smarter analytics, it opens the door to more effective and creative ways of engaging with individuals, creating a value exchange and strengthening trust.

Demonstrate value

Create trust

Deliver change

7consentric.io

l The individual is in complete control of how their data is used

l Using the cloud, it’s easy for them to record the activities that matter to them in their life. Online, offline. Inside, outside

l Self reported and observed behaviours enable you to expand your data pool

l What’s more, they benefit from the insights into their own actions and behaviours helping with life decisions

It works because consent sits at the heart of Engage, just like Permissions.

Engage enables data to be

captured in real-time, both online

and offline. Whether it’s recording

the performance of sports teams,

the health and wellbeing of

patients, the contentment and

engagement of employees, or the

satisfaction of customers. Engage

tracks your key metrics. You get

powerful insights, from data given

with consent.

Consentric Diagram




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CITIZEN

Engage enable organisations to create a two-way

digital value exchange with their users, for deeper

engagement and new insights.

Consentric Engage

8consentric.io

Alongside observed data, you can capture an individual’s views and opinions. Honest feedback is often difficult to obtain. With Engage, anonymous feedback can be given on physical, mental and environmental situations. The individual is protected. You get the insight you need to make strategic decisions. To take informed action.

Engage can be used for all individual and group situations. The power of Engage comes from the ability to collectively share information. It’s secure. It’s safe. It’s perfect for collaborative projects and services that need to share consented data across different groups and organisations.

Increase participation

Optimise retention

Improve performance

9consentric.io

l You obtain real insights from consented data, without making assumptions based on a small statistical sample. Finding patterns and relationships hidden in historical data. It means your market expands

l It is called Value Index because that’s what it adds to your data. The value of a donor to a charitable cause. The value of a player to a team. The value of a customer to a business. This is more than just ranking according to statistics

l Value Index looks for those slight changes in behaviour. Those nuances that signal how to get the best from that individual, and what to do next. It doesn’t zone in on only one demographic group; instead it fans out to find high value behaviour, wherever that might be. That’s the brilliant thing about machine learning. It can be taught to find, but cannot predetermine what will be discovered. Because the truth in data is often well hidden

With Value Index you explore the world of big data.

We use the power of super

machines combined with the

best data consulting minds.

Algorithms are configured to

crunch through data, asking

millions of questions per second.

It’s super-fast. Effortless.

Economic. From simple data to

big data sets. Seeking out new

insights from consented data.

Consentric Diagram




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The amount of data available quickly becomes too much

for traditional data analysis. Especially when you add in

big data. To cope, something more targeted is needed.

That’s Value Index.

Consentric Value Index

10consentric.io

Each time the algorithm is used, the machine learns. The more it’s used, the more it knows. It’s like having the best industry minds consulting in your business. Knowledge is shared without data ever changing hands. You can see exactly where your strengths and weaknesses lie. That’s powerful.

When the patterns of behaviour are visible, you can assess the actions needed to increase or maintain the value. You can base your decisions on actual data. You can begin to predict the future.

Define value

Improve decisions

Predict the future

11consentric.io

www.consentric.io

T: +44 (0)1225 636 280

E: [email protected] Digital Ltd, Reg Office: Citizen House, Crescent Office Park, Clarks Way, Rush Hill, Bath, BA2 2AF

About MyLife Digital

MyLife Digital helps organisations realise the meaning, value and

power of their data.

Meaning. An individual gives consent for the use of their data. An organisation gains insights. Both parties improve decision-making.

Value. Redefining the relationship between individuals and organisations. Where there is mutual value exchange.

Power. Data is powerful. It gives the opportunity to gain insights. To see patterns. Insights that deliver change.

Using the Consentric Platform, with consent at the heart of the system, data can be collected, collated and shared to provide informed insights.

Informed insight from informed consentversion control 04/2017

informed insight from informed consent - consentric insight from informed consent the amount of data...

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