Information Architecture

Chintan Chheda – eMBA DBM

What is Information Architecture Information Architecture is the art and science of

organizing and labeling data including websites, online communication, software, books and other mediums of information to develop usability.

Set of information that is organized and managed together.

 Just like a architect of buildings, an understand of who is going to live there, what the building is for, and where it will be located is necessary before a plan can be created.

Three Circles of Information Architecture

Defining an Information Architecture

Top - Down IA

•It includes broad overview of the website understanding its objectives, users goals and needs.

Bottom Up IA•It is detailed relationship between content.•It will validate how the system will support to user specific requirements.

Thank You